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Full-Text Articles in Business

Towards A Model Of Electronic Word-Of-Mouth And Its Impact On The Hotel Industry, Edwin N. Torres, Dipendra Singh Oct 2016

Towards A Model Of Electronic Word-Of-Mouth And Its Impact On The Hotel Industry, Edwin N. Torres, Dipendra Singh

Faculty Scholarship and Creative Works

Scholars and practitioners recognize that spreading word-of-mouth can play an important role in the formation of a hotel’s image. However, the relationships among various measures of online customer engagement are relatively unknown. The present study analyzes the relationships and quantifies the impacts of various measures of online engagement including the number of online reviews, overall rating, and relative ranking. The researchers used path analysis on a sample of 178 hotels to study the relationships among relevant variables and build a model to explain the impact of such measures (Figure 2). The results reveal there is a positive direct effect of …


Staging Dunhuang Mogao Caves: Treasures From Along The Silk Road, Lanlan Kuang Sep 2016

Staging Dunhuang Mogao Caves: Treasures From Along The Silk Road, Lanlan Kuang

Faculty Scholarship and Creative Works

Historically a frontier metropolis, Dunhuang was a strategic site along the Silk Road in northwestern China, a crossroads of trade, and a locus for religious, cultural, and intellectual influences since the Han dynasty (206 B.C.E.–220 C.E.). The 492 caves at the Mogao cliff near the modern town of Dunhuang have served as temples, sites for performative events, and an archive that consisted of medieval Chinese paintings and Buddhist sutras. Today, the Dunhuang Mogao Caves is among one of the most well-known UNESCO heritage sites along the ancient Silk Road. With technological advancements, the staging processes of the Dunhuang Mogao Caves …


A Southern Chinese City Through The Eyes Of A British Missionary: Preliminary Analysis Of The Text Of A Historical Travelogue, Sai Deng Sep 2016

A Southern Chinese City Through The Eyes Of A British Missionary: Preliminary Analysis Of The Text Of A Historical Travelogue, Sai Deng

Faculty Scholarship and Creative Works

Walks in the City of Canton is a book written by John Henry Gray of Christ's College, Cambridge who came to China and stayed as a missionary for many years, and it was published in 1875. This project did a preliminary analysis of the text of this book digitized by Google from the Library of Harvard University and uploaded to the Internet Archive. The Voyant generated top 500 words are tagged selectively aiming to find the more popular nouns, adjectives and verbs, and their related topics, sentiments or actions. This analysis is combined with the observations obtained in the translation …


Customer And Employee Incivility And Its Causal Effects In The Hospitality Industry, Edwin N. Torres, Mathilda Van Niekerk, Marissa Orlowski Apr 2016

Customer And Employee Incivility And Its Causal Effects In The Hospitality Industry, Edwin N. Torres, Mathilda Van Niekerk, Marissa Orlowski

Faculty Scholarship and Creative Works

The present research sought to understand customer and employee incivility in the hospitality industry. The study identified customer actions that are perceived as uncivil by employees and coping strategies used by employees after experiencing uncivil behavior. Finally, service-recovery situations are differentiated from security-related incidents and guidance is offered to hospitality managers regarding the minimization of customer incivility. An empirical survey was distributed to 297 hotel employees. Regression analysis indicated that the effects of customer incivility were an increase in: customer aggression, employee negative emotions, employee-to-customer incivility, employee-to-employee incivility, and employee sensitivity to uncivil acts. The effects of employee-to-employee incivility were …


The Poverty Obliteration Program, Robertico Croes, Manuel Rivera Jan 2016

The Poverty Obliteration Program, Robertico Croes, Manuel Rivera

Faculty Scholarship and Creative Works

The complexity of the concept of poverty is revealed through multiple channels in politics, media, and associations, and the international community. Different views and positions are adopted with regard to the meaning, causes and approaches to poverty. This diversity in definitions poses enormous hurdles for realizing the perennial objective of reducing poverty by modern society. Varying conceptualizations of poverty make measurements controversial, affecting estimates of the magnitude of poverty and subsequent actions to be undertaken. Conflicting notions of poverty can leave poor people without the necessary policy attention and actions. This chapter explores the meanings and measurements of poverty and …