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Full-Text Articles in Business
Building A Pathway To Engineering For Our Daughters – Brick By Brick, Ali P. Gordon
Building A Pathway To Engineering For Our Daughters – Brick By Brick, Ali P. Gordon
UCF Forum
As a father of young elementary and middle school-aged kids, I’m also curious to know exactly how my undergrad students came to be interested in mechanical engineering. An exchange with a UCF student might go like this: “You did a great job on the exam. Congrats! By the way, how did you get interested in mechanical engineering, anyway?” I mentally log the answers for my kids’ future benefit.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …