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A Southern Chinese City Through The Eyes Of A British Missionary: Preliminary Analysis Of The Text Of A Historical Travelogue, Sai Deng
Faculty Scholarship and Creative Works
Walks in the City of Canton is a book written by John Henry Gray of Christ's College, Cambridge who came to China and stayed as a missionary for many years, and it was published in 1875. This project did a preliminary analysis of the text of this book digitized by Google from the Library of Harvard University and uploaded to the Internet Archive. The Voyant generated top 500 words are tagged selectively aiming to find the more popular nouns, adjectives and verbs, and their related topics, sentiments or actions. This analysis is combined with the observations obtained in the translation …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …