Business Commons^™

Research Of The Sustainability Of U.S. Public Debt And The Influence For Chinese Economy And Finance, Zikun Xu

Senior Honors Theses and Projects

In the summer of 2010, the U.S. debt ceiling dispute attracted the attention of the world, and financial markets were shocked when Standard & Poor's finally cut the United States AAA rating. But with the increase of the debt ceiling as well as the European sovereign debt crisis intensified, the U.S. national debt problem was temporarily covered up. It must be noted, however, that the U.S. national debt has ballooned to the highest level since World War II, the ratio of national debt to GDP has reached to nearly 100%, coupled with the long-term U.S. fiscal deficit and the continuing …

Sustainability As A Business Strategy, Nancy E. Landrum

School of Environmental Sustainability: Faculty Publications and Other Works

No abstract provided.

An Exploration Of The Role Of Food Tourism In Sustaining Cultural Authenticity In Ireland, Lisa O'Riordan, Dr. Aisling Ward

Irish Business Journal

Authenticity is often a motivating factor for tourists. In many situations what occurs, however, is staged authenticity. Food is one of the few entities left that indicates true cultural authenticity. Food can bridge the gap between tourists and their understanding of and involvement in a place. Native cultures that are struggling to preserve their heritage and ways of life from globalising forces can use food as a defensive mechanism. This paper is part of a wider postgraduate study on food tourism and culture so will focus on the research completed to date, mainly the literature reviewed as well as initial …

Courses For Horses, The In-Side Track, Part Ii, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

At the 2013 NBEA conference we introduced and presented our paper “Courses for Horses, Making Change Stick in the Workplace” and we laid out the framework for our systemic cybernetically informed process model to enable organizations to achieve second order change (Alanson, 1971) or “change that sticks”. We also addressed issues of language (Koestler, 1979) and currency (Llopis, 2012).

Strategic Marketing Sustainability: From A Marketing Mix To A Marketing Matrix, Alan Pomering

Faculty of Business - Papers (Archive)

This paper proposes a marketing planning framework that will assist managers to address sustainability challenges in their decision making, in line with the American Marketing Association's (AMA) revised (2007) definition of marketing, which calls for a responsibility to society at large, not just individual consumers. At present, marketing's conceptual frameworks lag behind what is a fundamental and significant shift in marketing philosophy. We propose a Sustainability Marketing Model, a simple yet systematic framework that ensures sustainability cascades through the marketing planning process. In developing this, the marketing mix is replaced with a matrix that adds four critical decision fields to …

Building An Innovation Strategy, Elizabeth Cruickshank, Perry Haan

Association of Marketing Theory and Practice Proceedings 2014

This non-empirical paper describes the innovation strategy for Aetna, Inc. This company is a national managed care organization, and although it is already large in scope, it operates more like a government agency rather than an innovative organization (Schack, 2000). This paper will highlight the theories, or ingredients, of innovation strategy, followed by an explanation of how the theories support and help in the creation and application of the recommended innovation strategy for Aetna. This paper also describes the organizational design model that drives innovation, the processes that enable innovation, and the success factors necessary for people to develop and …

Understanding The Competitive Environment Of Nonprofit Organizations: A Resource-Advantage Theory Approach, Omer Topaloglu, Robert E. Mcdonald

Association of Marketing Theory and Practice Proceedings 2014

Competition in the nonprofit sector has dramatically intensified in the past two decades as a result of the increased number of nonprofit organizations (NPOs), decreased and diffused governmental support, and entry of for-profit companies into markets that are traditionally the domain of nonprofits. In an attempt to enhance the understanding of the nonprofit competition, the authors adapt a general theory of competition to commercial nonprofits, those that generate external benefits by commercial activities. Applying resource-advantage (R-A) theory, a dynamic theory of competition adapted from the business literature, we discuss how these entities can leverage their various resources in order to …

Consumers' Perceptions Towards Sustainability: A Cross-Cultural Analysis, Mertcan Tascioglu

Electronic Theses and Dissertations

Sustainability has become a subject of increasing concern to academics and practitioners in recent years. Increasing consumer demand for socially responsible products encouraged supply chains to put increasing emphasis on sustainability. In adapting sustainability practices consumers play a very important role for supply chains. Thus this dissertation examines consumers’ perceptions towards sustainability practices. Although most previous research has examined environmental sustainability practices, the social dimension of sustainability has received little attention. This dissertation attempts to explore both environmental and social sustainability and their effects on consumer perceptions in different cultural contexts and price levels. Two scenario based experiments are utilized. …

A Mathematical Decision-Making Procedure To Assist In The Development Of Sustainability Plans Based On The Stars Framework, Yu-Ti Huang, Vania R. Coelho, Jacob Massoud, Susan Briski, Ana Toepel, Marcia Silva

Jacob Massoud

Developing Sustainable Strategies: Foundations, Method, And Pedagogy, Scott Kelley

Scott Kelley

While the United Nations Principles of Responsible Management Education (PRME) is a very positive development in the horizon of management education over the last decade, there are still many significant challenges for engaging the mind of the manager in ways that will foster the values of PRME and the UN Global Compact. Responsible management education must address three foundational challenges in business education if it is to actualize the aspirations of PRME: 1) it must confront the cognitional myth that knowing is like looking, 2) it must move beyond mere analysis to systems thinking, and 3) it must transition from …

Moving Beyond Boycotts: Strategies For Shared Responsibility In The Collegiate Apparel Industry, Scott Kelley

Scott Kelley