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The Privacy Problem In Big Data Applications: An Empirical Study On Facebook, Jerzy Surma
The Privacy Problem In Big Data Applications: An Empirical Study On Facebook, Jerzy Surma
Jerzy Surma
When using mobile phones, credit cards, electronic mail, browsing social networks etc., contemporary consumers leave behind thousands of digital footprints. Each footprint reflects actual actions that we take in given place and time. The analysis of thousands of such footprints conducted among large groups of people allows us to examine human behavior on a scale that has never been imagined in scientific studies concerning psychology and sociology. The results of those analyses already have a significant influence on contemporary management, especially when it comes to new business opportunities in companies that employ business models based on the one-to-one relations with …
Social Network Sites A Source Of Customer Behaviors, Jerzy Surma, Luvai Motiwalla, Malgorzata Roszkiewicz, Jacek Wojcik
Social Network Sites A Source Of Customer Behaviors, Jerzy Surma, Luvai Motiwalla, Malgorzata Roszkiewicz, Jacek Wojcik
Jerzy Surma
Activity of the users on social network sites provides an important source of knowledge for business intelligence and individual behavior from their social relationships. Conformity behavior explains the changes that appear in one’s behavior under the influence of other people, is considered a particularly important facet of human existence in social environment. Social network sites, like Facebook provide a great platform to study conformity elements such as subordination to particular patterns of values, opinions, rules, and standards of conduct that exist in a particular social group and its’ influence on market behaviors. This paper analyzed the conformity behavior of 175 …