Business Commons^™

Negotiating Development: Valuation Of A Guesthouse Project In Southern Guinea-Bissau1, Brandon D. Lundy

Faculty and Research Publications

This paper provides a case study illustrating the crossroads between the agendas of international/national economic development with that of the development objectives of local communities. It shows how a community development project connects villagers to the larger world – both practically and imaginatively. This study takes a single case, the process of developing a guesthouse building project among the Nalú of southern Guinea-Bissau, to illustrate how a local attempt to connect to the outside world is intersected by community relations, NGOs, and development discourse. Through a community study using ethnographic methodology including participant observation, interviews, and focus groups, the village …

Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly

Atlantic Marketing Journal

This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.

Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis

Atlantic Marketing Journal

Millennials can be characterized by a preference for classroom discussion rather than lecture, working in small collaborative groups, and a desire for structure and steady feedback. This paper describes an undergraduate course, Visual Methods for Exploring Consumer Behavior, where students examine topics in consumer behavior by constructing photographic essays and films as primary research vehicles. We discuss how the course is operationalized, how to encourage and support students in their endeavors, and how to avoid some of the pitfalls we have encountered.

A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley

Atlantic Marketing Journal

The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …

Engaging Students Through A Virtual Live Case, John M. Zych

Atlantic Marketing Journal

Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …

The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson

Atlantic Marketing Journal

Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.

Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …

Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass

Atlantic Marketing Journal

Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …

Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham

Atlantic Marketing Journal

This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …

Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba

Atlantic Marketing Journal

This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom

Atlantic Marketing Journal

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Introduction To The Special Issue, Deborah Lester, Tyra M. Burton

Atlantic Marketing Journal

Introduction to the Special Issue, Innovative Teaching.

Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's, Conway Lackman, John M. Lanasa

Atlantic Marketing Journal

One of the drivers of both strategic planning and success in the marketplace is the role of competitive intelligence systems (CIS). CIS activity and its value to consumer/competitive intelligence are well established. In a survey of a broad cross section of firms, it was found that two thirds of the companies indicated a dramatic increase in level of activity and nearly three fifths (54%) said the impact of marketing intelligence systems (MI) contribute heavily to tactical and strategic decision making (Lackman, Lanasa, and Saban, 2000). Small and medium enterprises (SME’s) traditionally have neglected CIS partly because of the cost and …

An Experiment In Testing Advertising Levels By Measuring Natural Test Market Variation, Michael Latta

Atlantic Marketing Journal

A field experiment utilizing a new experimental approach to measuring advertising exposure which provides a range of levels of exposure was conducted in eight main test market and eight fringe cities for a global Fortune 500 company consumer durable product. The results showed: a) targeted rating points of advertising delivered are strongly related to advertising effectiveness, and b) this effect is attributable to advertising level and to whether the members of the target audience live close to or far from the broadcast source.

Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin

Atlantic Marketing Journal

This paper revisits a vintage body of literature that holds clues to understanding the contemporary problem of change-resistant, stereotype-driven brand or product images. In particular, this stream of research helps illuminate (1) how information is used to create, reinforce, or weaken the perceptual device known as a stereotype, and (2) what situation-specific circumstances (e.g. the nature of the processing task) may influence the impact of this information. The author reviews major findings from the past thirty years, identifying key implications and offering hypotheses for testing dimensions of stereotype activation and alteration.

Shopping Context And The Impulsive And Compulsive Buyer, Richard L. Flight, Jarrod Scherle

Atlantic Marketing Journal

Impulsive and compulsive buying are behaviors with unique antecedents and consequences. Each has been studied at length but not in the duel context of offline and online retail environments. This current research examines the interaction of shopping context (online or offline) in relation to impulsive and compulsive buying behaviors. We find evidence that compulsive buying tendency is positively associated with online shopping, while impulse buying tendency is positively associated with offline shopping. The implications of this research suggest that purchasing as a result of compulsive and impulsive buying tendencies vary as a result of the shopping context which includes physical …

Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry

Atlantic Marketing Journal

While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …

The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo

Atlantic Marketing Journal

This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …

Preventive Health Care Information Delivery Systems: Is Social Media Relevant?, Joseph D. Cangelosi Dr., Edward Ranelli, David Kim

Atlantic Marketing Journal

Preventive Health Care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and the future. This research examines the importance of online delivery systems as sources of PHC information. It examines how health care consumers respond to various online PHC delivery systems, with a special emphasis on social media (SM). Specifically different demographic groups are compared to determine the importance each group places on various online delivery systems. The results of a survey showed the 35-44 year old group placing the greatest importance of retrieving PHC information online. Older …

Culture And Innovation In Peru From A Management Perspective, Gregory J. Scott, Ian Chaston

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Political stability, macro-economic caution, and the aggressive pursuit of free trade have enabled Peru to emerge as one of the fastest growing economies in Latin America. This economic expansion has created heightened interest in the evolution of corporate culture and its influence on firm performance. This paper examines organizational performance in relation to the influence of cultural values on innovation by means of a survey of upper level managers. Analysis of the survey results indicates that there was a positive relation between innovation and power distance and uncertainty. Survey findings show no relationship between innovation and individualism nor innovation and …

A Review Of Communication Tools And Techniques For Successful Ict Projects, Ernest Mnkandla

The African Journal of Information Systems

Practitioners have repeatedly mentioned that projects that lack effective communication are doomed to fail. Project communications management involves the generation, collection, and storage of information within a project. Project communication therefore provides vital ingredients for the go-no-go decisions in a project through the effective selection of the minimum essential things that can be done to share the collected information among the stakeholders. A fast growing way to manage software development projects is agile project management, whose focus is balancing between continuous releases of quality deliverables and frequently sharing project progress information. In this editorial, we advocate for research on the …

An Identification And Evaluation Of Information Security And Assurance Research Outlets, Michael Whitman, Humayun Zafar, Herbert J. Mattord

Faculty and Research Publications

The purpose of this study is to identify and comparatively assess the quality of information security specific publishing venues. Past studies in information systems and computer science have shown that information security-focused research can be published in mainstream information systems- and computer science-centric periodicals; however no studies to date have been found that specifically compared venues focused primarily on information security. Therefore the results of this study, when combined with assessments of publishing venues from those disciplines, can provide a more comprehensive perspective on publishing opportunities for academic authors in information security. Faculty members seeking research recognition should strive to …

Extractive Versus Productive Economy: A Case Study Comparison Of Peru And South Korea, Rubén Berríos

Journal of Global Initiatives: Policy, Pedagogy, Perspective

There are striking contrasts between a productive and an extractive economy. South Korea and Peru are used as examples. Korea is not a resource-rich country but has developed remarkably fast. Pem, on the other hand, is a resource-rich country but has shown uneven rates of growth and has had a lackluster development performance because it has relied on extractive industries that have brought boom and bust. Korea is a high performing economy that achieved high rates of growth implementing policies that emphasized productivity and promoted industrialization and free trade. Korea's success is explained in terms of its policies promoting the …

Facilitating Executive Learning: Development And Application Of A Conceptual Model, Anthony J. Mento, Raymond M. Jones

Journal of Executive Education

We developed our required ten-week Executive MBA Leading Organizational Change course to specifically maximize meaningful learning according to the stipulations of Ausubel’s (1968) cognitive assimilation theory. The centerpiece of our work is the implementation of an eight-step explicit conceptually transparent learning model whose components are internally consistent and require the assimilation of new concepts and propositions into existing conceptual frameworks held by the learner. Concept maps (Novak, 1998), which are presented, help explicate our model, and generalizations to other learning milieus are addressed. While we address specific strengths and weaknesses with our approach, we conclude that we have met Ausubel’s …

E.M.B.A. International Field Studies: A Comparative Perspective, John S. Cotner, Darlene Brannigan Smith

Journal of Executive Education

Almost 80% of EMBA programs include a significant international study experience. The content and process, though, vary considerably in length, location, and method. To provide insight to the scope, format, of different approaches, the researchers conducted extensive interviews with 40 EMBA program directors. Results of the investigation are presented providing information that EMBA directors, faculty and administrators may find useful in improving the quality and effectiveness of their international field studies.

Adapting Stock-Trak® In Executive M.B.A. Investment Education, Weiyu Guo, Curt Bayer, Dave Blair

Journal of Executive Education

STOCK-TRAK®’s on-line stock market game, adapted to the Executive M.B.A. format, provides a valuable, motivational learning tool for the program’s more mature and experienced students. At the University of Nebraska at Omaha, Executive MBA student reaction to STOCK-TRAK® has been overwhelmingly positive each of the three years it has been employed. Given Executive M.B.A. programs’ focus on applicative knowledge, STOCK-TRAK® provides a relevant, hands-on investment experience that promotes learning, retention and application. Educational values derived from use of STOCK-TRAK® can be better assured by understanding the limitations of the game, particularly when employed in an Executive M.B.A. program delivery format.

University Certification Of Work-Based Learning In The U.K., Christopher Prince

Journal of Executive Education

This paper explores a number of important issues surrounding the certification of work-based learning (known as accreditation in the UK) for the award of university level qualifications. The paper is divided into two main sections. Section one of the paper defines, and explores the historical development of work-based certification and qualifications in the UK. This is followed in section two by defining various types of certification that are open to organizations, drawing upon real life case histories. The paper concludes by highlighting a number of factors certificating institutions and potential clients should consider when entering the certification marketplace.

The Enron/Andersen Collapse: Ongoing Implications For Executive M.B.A. Programs, David J. Springate

Journal of Executive Education

[This article is based on David Springate’s presentation at the 2002 E.M.B.A. Council meeting in Keystone, Colorado, USA.]

The premise of this article is that we can help develop leadership among the business men and women that are our executive students and, at the same time, serve society and the economy better if we move to modify Executive MBA programs given recent events. Given corporate and ethical lapses by some executives, our programs need some new emphasis, courses and exposures. Parts of our existing programs need tweaking. Further there is need for increased emphasis on judgment formation. I offer below …

An Integrated Emba For An Integrated World, Douglas R. Moodie, Deborah M. Roebuck

Journal of Executive Education

Internal and external stakeholders to the academic community have expressed concern about the MBA and have urged systemic transformation in curriculum content and course delivery. Corporations want business leaders who can provide creative solutions for problems that cut across business functions. Organizations want business graduates who have been taught how to think about business not as a series of functional smokestacks but as an integrated whole.

Toward A Competency Model For Directors Of Management And Executive Development, Jan Varner, Barry Bales, William Lindsey

Journal of Executive Education

In addition to academic programs, many universities across the country offer continuing professional development courses and programs through centers focused on management and executive development. Although these centers fall under the broad umbrella of continuing education, the location of these centers in schools of business or public affairs and their program emphasis on management development cause these centers to differ from traditional divisions of continuing education. The general dividing line between management/executive development and continuing education lies in audience focus and reporting hierarchy within the institution.

Strategic Planning For University-Based Executive Education Programs: Success Factors And Design Alternatives, Newton Margulies, Jack R. Gregg

Journal of Executive Education

There appears to be a growing interest among B-schools in providing continuing management education. The trend toward meeting demands of changing business and learning environments – and responding to the obsolescence of various management disciplines -- has encouraged growth in non-degree, professional development programs. Some of these programs are generic in nature, while others are more specialized, depending on the perceived strengths and interests of the schools and the areas faculty choose to emphasize.