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Full-Text Articles in Business
How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman
How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman
Dr. Paul Harrigan
No abstract provided.
Web Analytics – A Domain Of Marketing, Paul Harrigan
Web Analytics – A Domain Of Marketing, Paul Harrigan
Dr. Paul Harrigan
No abstract provided.
Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi
Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi
Information Systems and Quantitative Analysis Faculty Publications
The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.
Westwood Interior Company Limited Brand Identity Project, Peter Dee
Westwood Interior Company Limited Brand Identity Project, Peter Dee
Other resources
Westwood Interior Company Limited design and manufacture high quality handmade wood interiors in Ireland. Westwood Interior required a modern logo using natural colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Westwood Interior Company which was used on business cards, letterhead, signage and e-Commerce website.
Westwood Interior have earned a reputation for a high level of service and attention to detail. An established team of skilled craftsmen pride themselves in creating bespoke wood interiors that combine the very best in modern technology with the highest …