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Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

December 2010, Inland Empire Business Journal

Inland Empire Business Journal

What Planet Are You On? Six Steps to Simplify Remote Management Managing people and projects from different cities, states, time zones, or countries is infinitely more difficult. You might as well be on different planets. Jim Bain gives us some tips that can make sure that they are on the same planet as their remote team members

The Impact of Caregiving on Business Did you know that the average cost to employers per working caregiver is $2,110 per year. This costs U.S. employers $33 billion a year. However, programs designed to help employees deal with eldercare and other caregiving issues …

Reflecting On Providing Multiple Assignment Supports To First-Year Marketing Students In A Large Class, Venkata Yanamandram, S. Lambert

Sarah Lambert

This paper describes improvements in learning outcomes in a large undergraduate marketing class at the University of Wollongong. The authors reflect on the interventions developed and evaluated, aimed at supporting students in their transition from novice researchers into self-regulated researchers, and producing professional marketing reports in industry recognised report writing genres. The project, and therefore the paper, was focussed on the major assignment and the initial and ongoing supports provided to students. These have been developed through a continuous cycle of improvement – planned, developed in partnership with a central resource development unit, deployed using a website and classroom activities, …

How To Achieve Customer Knowledge Retention., Philadelphia University

Philadelphia University, Jordan

No abstract provided.

November 2010, Inland Empire Business Journal

Inland Empire Business Journal

Inland Empire City Profile 2010 This annual city profile by John Husing, Ph.D. provides a good source of information and available data for population, taxable sales, assessed valuation, housing prices and volumes, and income for Inland Empire’s 50 cities

Who Owns Your Strategy? Having a good and great strategy is critical to organizational success. With all good resources, most organizations largely fail to successfully implement their strategy. Why? The answer can be found in who actually owns the strategy

Top Ten Pitfalls to Avoid When Going Social in the Business World If you are looking for fans, followers, and friends …

October 2010, Inland Empire Business Journal

Inland Empire Business Journal

Largest Tax Hike in History of America Read Joan Pryde’s article concerning the largest tax hikes in the history of America. These taxes will hit families and small businesses on Jan. 1, 2011. Big surprises await.

Nine Body Languages Dos and Don’ts to Win in the Business World If you think you’ve been saying all the right things, but you still can’t get ahead, author Sharon Sayler suggests you consider what you’ve really been saying to potential employers—not just verbally, but non-verbally

The Uncertain Economy David Shulman, senior economist, UCLA Anderson Forecast, tells us what ails the economy against a …

Evaluating The Extent Of How Islamic Jordanian Banks Applied The Concept Of Islamic Banking Marketing From Customers View Points, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

الأسواق المالية ) كتاب(, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

September 2010 - Digital Minute Issue 5, Brad Matthies

Digital Minute

This issue features the College of Business.

September 2010, Inland Empire Business Journal

Inland Empire Business Journal

Real-Time Performance Reviews According to Jim Whitt, performance reviews end up being “check the boxes” exercises that have little influence on performance because they take place after the fact. Employees need and want direction. How and when it is done is what makes the difference

Expand Your Ideas Using Google Find out how a good search engine, such as Google, can make developing a new product or service much more efficient and insightful. Often its use leads to results for first-time users trying to find solutions to new problems

Budget Challenges Lie Ahead for County of San Bernardino To balance …

August 2010, Inland Empire Business Journal

Inland Empire Business Journal

The Four Gs of Smartly Growing Your Business in Good Times and Bad Professor Ed Hess counsels corporate executives and small business owners to pursue growth strategies based on the 4Gs (Growths)

Don’t Hit Send! Avoid These Common E-mail Pet Peeves If you ever wondered why people don’t take action on your e-mails or why this productivity tool seems to waste more of your time than it saves, you may be guilty of exhibiting a few e-mail pet peeves

Stopping “Slack-Off Summer” Syndrome: Six Ways to Keep Your Company Ruthlessly Focused This Summer Summer is when everything slows down—including your …

Constitution Of The Market Through Social Media: Dialogical Co-Production Of Medicine In A Virtual Health Community Organization, Handan Vicdan

Theses and Dissertations - UTB/UTPA

This research explores new systems of marketing, and new roles and relationships of organizations and consumers developing in healthcare as a result of transformations occurring in technology, consumer/marketer value systems, forms of discourse and institutional roles. Inspired by observations from a Medicine 2.0 community organization, which turn social networking into a business phenomenon – PatientsLikeMe (PLM) – I explore how such systems develop and function and the institutionalizations that reconstitute roles and maintain relationships among actors in these systems through netnographic research. That is, (1) why and how patients in PLM participate in the social co-production of medical knowledge and …

College Of Business Magazine -- Real, Summer 2010, Stephanie Judge

College of Business Magazine -- REAL

Summer 2010 issue

July 2010, Inland Empire Business Journal

Inland Empire Business Journal

Retooling the Economy: Four Key Steps to Breaking Wall Street’s Obsession With “Short-termism” and Achieving Real, Authentic Growth To achieve a true economic turnaround, we must turn our focus to a pursuit of growth and innovation. Our current capital system is structured to impede those aspirations

Reference Checks Remove One in Five Job Candidates From Consideration A new survey from OfficeTeam finds the results of a reference check can be the real deal maker—or breaker. Managers interviewed said they remove more than one in five (21 percent) candidates from consideration after speaking to their professional contacts

Are Values Back in …

How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman

Dr. Paul Harrigan

No abstract provided.

Web Analytics – A Domain Of Marketing, Paul Harrigan

Dr. Paul Harrigan

No abstract provided.

Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Publications

The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.

Balancing Customer And Marketing Inputs To Maximize The Value Experience, Weiling Zhuang

Doctoral Dissertations

Customer co-creation has been recognized in the marketing literature as a beneficial activity for both firms and customers, however, further research is needed to more fully understand how firms and customers work together to maximize the value creations. In order to extend this area, the present study conducts two studies to empirically test how customer participation interacts with other factors to influence customer shopping experience and behavior responses.

In the experiment study, an updated typology of service context was developed to examine how customer input and service provider input along other factors to influence value co-creation outcomes. A computer stimulated …

For Whom The Consumer Retorts: Consumer Identity, Cultural Conditions, And The Ramification And Re-Integration Of The Market Through Co-Optation, Soonkwan Hong

Theses and Dissertations - UTB/UTPA

Co-optation theory has evolved such that the cultural friction between consumer agency and the market provides an eternal source of marketing opportunities for marketers to culturally rejuvenate their businesses. The relevant literature studying consumer identity, however, precludes docile consumers from the analyses and theorization process. Given the theoretical incompleteness, this dissertation first expounds the nature of consumer agency by studying consumer cultural conditions cultivated and entrenched since modern epoch. Consumers‘ varied levels of ability to signify and their urge for distinctiveness are two cultural conditions that can capture the quintessence of consumer agency. Second, this study delves into the possibility …

The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani

Caesars Hospitality Research Summit

Abstract The enterprises should be created differences such as; to be able to sustain their entity in the face of competitor, to have position in the sector, to present value in the products and services that have been offered for ensuring profit and to be reliability and honesty. The corporate reputation has been considered as a competition tool that can be revealed these differences. This study aims to put forth the effects of corporate reputation management in the hotel businesses. Managers' idea, working in the hotel businesses in Turkey, about reputation management has been determined and asked them to make …

The Impact Of Magnitude Salience On Prix Fixe Menu Price Judgment, Shuo Wang, Michael Lynn

Caesars Hospitality Research Summit

The flat price structure of prix fixe menus (i.e., fixed food prices and fixed service gratuities) affords restaurant operators the opportunity to present the same menu price in different ways. This report examined customers’ responses to financially equivalent prix fixe menu prices with a built-in gratuity (i.e., all-inclusive prices), a separately listed percentage gratuity and a separately listed dollar gratuity in terms of deal perception. Through an online experiment, we found that prix fixe menu prices with a percentage gratuity below (above) the conventional 15% were perceived more (less) favorably than their all-inclusive counterparts. However, there was no significant difference …

Estimating The Impact Of Showroom Entertainment On The Hourly Gaming Volume Of A Las Vegas Hotel-Casino, Eunju Suh

Caesars Hospitality Research Summit

Along with the emergence of mega casino-resorts in the gaming industry, researchers have attempted to estimate the indirect gaming contributions of non-gaming casino amenities such as showroom entertainment and restaurants. However, the daily data of aggregate gaming volumes analyzed in previous gaming research did not allow exploring transient gaming volumes associated with casino amenities during a much narrower range of time periods (i.e., hourly). The current investigation addresses this limitation by proposing a model to examine the relationship between showroom headcounts and hourly slot gaming volumes for the hours falling adjacent to the show’s performance time. Considering a major investment …

Hotel Guests’ Perceptions Of Sustainable Hotel Practices In A Mexican Destination, Orie Berezan, Michelle Millar, Carola Raab

Caesars Hospitality Research Summit

Hotel selection and attributes that are important to travelers has been extensively researched using a variety of methods (Dolnicar, 2002). Dolnicar & Otter (2003) confirmed, after reviewing 21studies related to hotel attributes, cleanliness as the top priority, followed by hotel location. In total, 173 attributes were identified that were related to image, price/value, the hotel itself, and service (Lockyer, 2005). None of those attributes, however, were related to environmental attributes of a hotel. For more than a decade, the hospitality industry has been under pressure by government legislation and regulations to implement environmental strategies and thereby reduce their carbon footprint …

Managing An Agri-Marketing Team, Brandon Banner

BioResource and Agricultural Engineering

This senior project is a manager’s perspective of the creation of a marketing plan from start to finish. The project begins with the team assembly process in which fifteen students were hired to execute different parts of the marketing plan and continues all the way through the completion of the project and presentation of the marketing plan at the National Agri-Marketing Association conference in Kansas City, Missouri. The marketing plan was a product repositioning strategy for a unique variety of grape tomatoes. Through consumer research, healthy eating trends in the United States along with an increasing demand for snack foods …

Business Plan-Ryanair In The United States, Tessa Davis

Journalism

Traveling within the United States is extremely costly. Low-cost airlines such as Southwest Airlines do exist but they do not provide the prices and efficiency that Ryanair, a United Kingdom based airline, does. Traveling throughout Europe is cheap and easy, jet setting to an Italian villa, when one lives in the middle of London would be considered completely normal. The United States is an enormous country, and unfortunately airline companies and airports do not provide easy, cheap methods of flying around the country. As a student or middle-class citizen, travel throughout the United States should be accessible and viable. If …

Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis De Alcuaz

Agribusiness

When Cal Pacific was established it was imperative to establish a diverse customer base. This study proved through empirical evidence that Cal Pacific's establishment of a new and diverse customer base, after being founded, paved the way for the vast success of the company in past years. The sales reports, balance sheets, income statements, and depth interview responses exemplify the correlation of Cal Pacific's success to its customer base. As a result of the Company having many customers, sales increases were recorded and exemplified in the sales reports. Sales increases occurred over multiple one year periods. Overall firm value has …

Determining Consumer Interest In Georgian Wines, Julie Ann Inderbitzen

Agribusiness

This study was done in order to determine if there is a demand in California for wines originating in the Eastern European Country of Georgia. A survey was used in order to collect primary data from 100 respondents in two locations. The surveys were conducted in Pleasanton, CA and in San Luis Obispo, CA and were later analyzed using surveymonkey.com Microsoft Excel 2008. The data was analyzed using chi square tests, independent t-tests as well as observed frequencies and charts. The tests were used to determine demographic data about California wine consumers and to measure their interest in wines from …

May 2010, Inland Empire Business Journal

Inland Empire Business Journal

Opinion: True impact on working people of AB 32 is no mere numbers game A report by the UC Berkeley Center for Labor Research and Education found that green jobs represent less than one percent of the jobs in California. Green jobs would expand under AB 32 and could potentially impact three million blue-collar or 20% of California’s workforce

Making a Comeback: 6 Strategies to Overcome Your Professional Setback and Define Success on Your Own Terms Andrea Redmond and Patricia Crisafulli gives advice on how you can lead not only to a comeback, but potentially an even better outcome than …

Campaigns From The Classroom To The Boardroom, Kathleen Slocum

Senior Honors Projects

“Don’t just sell yourself and your ideas; sell the concept of public relations as a top management function – then prove that it works.” This quote by John W. Felton, retired vice president for corporate communications at McCormick & Company, Inc, expresses the notion that organizations should not consider public relations an afterthought to management processes. Public relations should be an essential concern in all top-level management decisions. The Public Relations Society of America defines public relations as “a management function that involves counseling at the highest level and being involved in strategic planning for the organization.” Others define the …

Designing A Model Of An Online Business And Writing A Business Plan, Katherine Swick

Senior Honors Projects

The best way to determine the success of a new business is to develop a business plan for the company. The plan will build a foundation for the business and will present all of the potential strengths, issues, and strategies that may be used and faced. The plan acts as a calling card for the company, while allowing the entrepreneur to see the business through an investor’s eyes. It should be completed in a way that is presentable, understandable, and encouraging to the investor who is considering helping in your venture. It is also a decision tool for the entrepreneur …