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Hospitality Administration and Management
Casinos — Marketing; Gambling — Taxation; Gambling industry; Market segmentation; Target marketing
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Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
UNLV Theses, Dissertations, Professional Papers, and Capstones
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue for a poor fiscal policy, this research becomes more valuable. Many people fail to make the correlation between these new jurisdictions, Tribal or Indian gaming opportunities, and the “locals” market. The argument is, not many people are traveling to Barona or Harrah’s Rincon outside of San Diego, California for their vacation from New York City. Therefore, these primary markets are considered to be more localized. Localized markets could be referred to as geographic segmentation as opposed to other segmentation strategies. The strengths of …