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Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler
Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler
Stephen S Holden
This paper addresses the tricky issue of assessing what constitutes sex in advertising, and in particular, examines the various ways in which sexiness can be operationalised.
Sex Cells : How The Use Of Sex In Advertising Varies Across Eight Countries, Stephen S. Holden, Marilyn Y. Jones, Joanna Gabler
Sex Cells : How The Use Of Sex In Advertising Varies Across Eight Countries, Stephen S. Holden, Marilyn Y. Jones, Joanna Gabler
Stephen S Holden
This study examines how the use of sex in magazine advertising varies across eight different countries – Singapore, Australia, India, South Africa, France, Germany/Austria, Brazil and the U.S. Eight magazines were collected from each country. We examined the incidence of sex in advertising and its various components in the 3,201 ads found in this assortment of magazines. Significant differences between countries were found for use of attractive models, nudity and types of sex appeal. While it is difficult to draw firm conclusions, we believe that the results support the notion that sex in advertising is driven by its novelty value …