Business Commons^™

December 2002, Inland Empire Business Journal

Inland Empire Business Journal

JPA Progress Report

In Some Way, A Farmer Has Touched Your Life

Germany – California’s European Hub

Letter to the Editor

Rancho Cucamonga’s Silver Anniversary

Law

Managing

Opinion/Commentary

Close-Up

Computer/Software

Corporate Profile

Corner on the Market

Getting Organized

Safety Engineers Crisis Response Checklist

Kosmont Forms Retail Group

Health Care Supplement

Executive Time Out

Premier Service Bank Receives Approval

How to utilize SBLCs in Internat’1 Sales

VIB Corporate Profits Rise 67 Percent

CRAFund Advisors Celebrate 3^rd Anniversary

Financial Institutions Supplement

Ingram Micro Opens Distribution Center

Second Page 1

Corporate Giving – Beyond Borders

Faces in Business

Desert Business Journal

California …

November 2002, Inland Empire Business Journal

Inland Empire Business Journal

Small Businesses Commercial Space

Bakersfield Business Conference

San Manuel Water Wins Best of Show

2002 L.A County Fair Comes to Close

Do You Work for Anxious Organization?

Law

Managing

Opinion/Commentary

Close-Up

Computers/Software

Corporate Profile

Corner on the Market

Getting Organized

Ethics

Industrial/Commercial Real Estate

Executive Gifts

Desert Business Journal

Walter’s Children Charity Classic

Educational Services

Second Page 1

Annual Wildlife Art Festival

Human Resources Supplement

Faces In Business

Centennial First Financial Services

Walter Desalination Pipeline

Views on Market Conditions

Mission Inn Wins Industry Awards

Restaurant Review

Earl’s Best Bets

Wine Review

Manager’s Bookshelf

Executive Time Out

Pb1735-How Many Businesses Can A County Support, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

This publication presents the results of a survey conducted with management personnel of grocery stores. The survey (see Appendix) was developed to obtain information needed to evaluate how receptive local grocers are to carrying value-added products produced in Tennessee and to identify the primary steps/procedures/conditions that value-added agri-entrepreneurs should consider to best target local grocers. The entire grocery store survey project was accomplished through the cooperative efforts of several teams of contributing partners.

The Role Of Commitment In Relationship Marketing In Consumer Services: An Airline Perspective, Ceara Cooper

Masters

This study proposes a relationship marketing model, which identifies the antecedents of commitment in the context of consumer services. The literature review initially considers relationship marketing (RM) and the concept of commitment from the context of the marketing and social psychology literature. Commitment is a key element of RM. If parties to a relationship are not committed, the relationship risks dissolution. In this study, commitment is conceptualised as having two distinct dimension i.e. affective and calculative commitment. Affective commitment represents a positive motivation for relationship continuance, whereas calculative commitment represents a negative motivation. Many studies consider commitment to be a …

October 2002, Inland Empire Business Journal

Inland Empire Business Journal

Specialty Food Market Opens in San Bernardino

Palm Springs Aerial Tramway Adventure

PVHMC RNs Form Union

Corporate Fraud and Abuse Symptoms

Law

Managing

Opinion/Commentary

Close-Up

Computers/Software

Corporate Profile

Corner on the Market

In the Interest of Woman

Employers

Telecommunications/Technology

Marketing the Future Law Office

Careful Hiring Is Essential

Recent California Legislation Affects Litigation

Desert Business Journal

HMO/PPO Enrollment Guide

Second Page 1

Community Concert Associations

Economic Development

OEEPF Receives $30,000 Grant

Inland Realtor Lois Lauer Establishes Scholarship

Restaurant Review

Earl’s Best Bets

Company Marketing on a Shoestring

Wine Review

Manager’s Book-shelf

Executive Time Out

September 2002, Inland Empire Business Journal

Inland Empire Business Journal

LAW…………………………….4

Getting Organized………………..5

Opinion/Commentary…………….6

Close-up…………………………..7

Computers/Software………………8

Corporate Profile………………….9

Corner on the Market……………..10

Accounting………………………..11

Managing…………………………12

Second Page 1…………………….22

Desert Journal…………………….23

Real Estate………………………...25

Executive Time Out……………….30

Restaurant Review…………………41

Entertainment………………………44

Managers Bookshelf……………45

August 2002, Inland Empire Business Journal

Inland Empire Business Journal

I.E. and Beyond Benefit From Ontario Mills

Homeland Security

Law

Getting Organized

In The Interest Of Woman

Faces in Business

Close-Up

Computers/Software

Managing

Corporate Profile

Employers

Planning Center Presented Award

“I’d Rather Die Than Give a Speech

$100 Billion Teachers Pension Fund Acts Against Corporate Misconduct

Corner on the Market

Leasing, Location and Your New Business

Second Page 1

Devin Holiday Guest at Montclair Chamber Golf Tournament

ARV Assisted Living Honors Vera McConnell

High-Tech Entrepreneurs Get Boost From UCR Connect

Arrowhead Foundation Awards Scholarship

Vegas-Style Casino Sets Opening Date

Distribution

Wine Review

California’s Business Leaders Announce Proposal

Restaurant Review

Inland …

Pb1711 Direct Marketing Guide For Producers Of Fruits, Vegetables And Other Specialty Products, The University Of Tennessee Agricultural Extension Service

Financial Management

Direct farmer-to-consumer marketing includes any method by which farmers sell their products directly to consumers. Justification for establishing a direct farmer-to-consumer marketing outlet is based primarily on the producers’ desire to increase the financial returns from farm production by (1) reducing marketing costs (and capture profits) attributed to intermediaries (middlemen) in the supply chain, and (2) capitalizing on the desire of consumers to buy (and willingness to perhaps pay a premium for) riper, fresher, higherquality fruits and vegetables. However, if growers expect to receive prices similar to those at retail outlets, they must provide the same value of services consumers …

Pb1719-How To Get Your Value-Added Products Into Local Grocery Stores, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Marketing is one of the most important factors determining the success of any fruit or vegetable farming enterprise, encompassing all of the operations and decisions made by producers. These decisions range from identifying the most profitable crops for production to deciding how produce should be delivered to buyers efficiently and economically while maintaining product quality. Contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alternatives need to be considered well before production takes place.

July 2002, Inland Empire Business Journal

Inland Empire Business Journal

Getting Organized

Corner On The Market

In The Interest of Woman

Faces In Business

Close Up

Computer/Software

Law

Managing

Second Page One

Wine Review

Restaurant Review

Executive Time Out

Negotiation Strategies Of The Pros

Eight Simple: Steps To People-Building Philosophies

Location! Location! Location!

Local Celebrities Spotted Throughout Riverside

Desert Orthopedic Center Acupuncturist Diedre Braun M.S., L.Ac. Named to EMC Medical Staff

Care Connexxus Adult Day Services Receives Grant For The Community Foundation

Management Professor Receives Second Fulbright Award

Seven County Regional Occupational Program Students Receives Medals

First Patient To Sue HMO Under 2001 Law Tells Of Being Denied Access To …

An Exploratory Study On The Relationships Among Electorate's Voting Behavior, Party Identification, Personal Values, And Demographic Characteristics, Kuan-Shun Chiu

Doctoral Dissertations

This study was proposed to examine if there existed significant differences in voters' party identification and voting behavior due to gender, race, age, income, education and personal values.

The sample was chosen from eligible voters in Florida. Of the 1500 questionnaires managed, 161 were identified as useable. The sample was representative of the results of 2000 presidential election in Florida with respect to voters' gender, race, income, and voting choice by party identification. Statistical techniques used were ANOVAs, Chi-square statistics, factor analysis, and logistic regression.

This study demonstrates how personal values may be associated with demographic characteristics to create a …

June 2002, Inland Empire Business Journal

Inland Empire Business Journal

INDEX

AT DEADLINE ... .. ... ... ......... .. ...... .... .............. .............. ....... ..... ... 1

GETTING ORGANIZED ............ .. .. ............. .. ... ......... .... .. .. .. ...... 4

EDUCATION ..... ... ........................ ........................... ................. .. 7

CLOSE-UP ..... ..... ... .................... ......................... ........... ..... ... ..... 9

COMPUTERS/SOFTWARE ..... ................................................ 10

COMMENTARY. ......................... ... .......... ................ .. .............. 10

MANAGING ....... ........ ........................ ... ................ ............. .. .. .. l2

CORPORATE PROFILE ..... .................... .............. .. ......... .. ....... l3

LISTS: HOSPITALS SERVING THE l.E .. ...... ................... l 8/19

CORNER ON THE MARKET ........... .... …

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

May 2002, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE……………........................................1

COMMENTARY…………………………………......4

EDITORIAL…………………………………………..4

CLOSE-UP……………………………………………9

COMPUTERS/SOFTWARE………………………....10

MANAGING……………………………………........12

CORPRATE PROFILE……………………………....13

GETTING ORGANIZED…………………………….14 CORNER ON THE MARKET…………………….…21

HEALTH CARE…………………………………..….22

INVESTMENT & FINANCE………………………...23

INSURANCE…………………………………………24

STALER’S BEST BETS……………………………...25

LARGEST CREDIT UNIONS LIST…………………26

BANKING…………………………………………….27

DESERT JOURNAL………………………………….31

LAW…………………………………………………..32

LAW FIRMS LIST……………………………………33, 34

SECOND PAGE………………………………………36

WINE REVIEW……………………………………….37

EMPLOYER ISSUES…………………………………38

RESTAURANT REVIEW…………………………….40

EMPLYMENT SERVICES/AGENCIES LIST…….....42-44

MANAGERS BOOKSHELF………………………….45

NEW BUSINESSES…………………………………..49-51

RESORUCE DIRECTIVE……………….....................53, 54

EXECUTIVE TIME OUT……………………………..55

WEATHER INFORMATION………………………………...1

AGUA CALIENTE BAND DONATES MORE THAN $1 MILLION……1

“THE FRANKEN SISTERS”………………………………….1

FORD FOUNDATION GRANT……………………………….4

TOP FIVE WAYS TO OPTIMIZE STAFFING……………….5

LARRY MARINO’S: “MODERN TOWN HALL”……………7

PROPOSED BUDGET CUTS, ARC RIVERSIDE…………….20

LOCAL MARKETING COMPANY EARNS AWARDS……..21

BUSINESS ETIQUETTE FOR THE 2000s!...............................25

M.B.A. …

April 2002, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUM S

AT DEADLINE………………………………………1

COMMENTARY …………………………………......3

EDUCATION………………………………................5

CORNER ON THE MARKET………………………..8

CLOSE-UP……………………………………………..9

COMPUTER SOFTWARE…………………………....10

MANAGING…………………………………………..12

LAW…………………………………………………..13

GETTING ORGANIZED……………………………14

CORPORATE PROFILE…………………………….19

REAL ESTATE……………………………………..20, 21

RESTAURANT REVIEW………………………………32

WINE REVIEW ……………………………………….37

EMPLOYERS GROUP…………………………………38

STATLER'S BEST BETS………………………………39

SECOND PAGE ONE……………………………………40

MANAGER'S BOOKSHELF……………………………49

NEW BUSINESS………………………………………..54, 55

EXECUTIVE TIME OUT…………………………………59

NEWS AND FEATURES

Corporate America's Eastward Push ....................................... 1

Local Government Partnership Provides Vital Emergency Services.....1

Governor Launches I.E. Traffic Congestion Relief.................. 1

Commentary ............................................................................. 3

Faces in Business ..................................................................... 6

RFB & D Learning Through Listening ..................................... 7

Contract for ONT Master Plan ..................................................11

State Delivers $700.000 Loan to Clean Up Brownfields ................... …

March 2002, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLI E

COMMENTARY

EDUCATION

CORNER ON THE MARKET

CLOSE-UP

COMPUTERS/SOFTWARE

MANAGING

LAW

GETTI G ORGANIZED

EMPLOYERS GROUP

CORPORATE PROFILE

FINA CIAL

SECOND PAGE ONE

WINE REVIEW

EXECUTIVE TIME OUT

STATLER'S BEST BETS

RESTAURANT REVIEW

MANAGER'S BOOKSHELF

NEW BUSINESS

NEWS AND FEATURES

La Quinta "Stakeholders" Break Ground

Consolidating California’s Energy Bureaucracy

Former Capitan John Magness Adapts Pilot's Skill s

First Lady invites CSUSB Professor to White House

CSUSB Professor Edits New Journal

Faces in Business

Celebrating We Tip's 30th Anniversary

Orchard's Market to Open New Location

Rosy Employment Picture for Ontario/Upland

Building a Retirement nest Egg for …

A Resource Guide For Seattle School District Beginning Marketing Teachers, Damen Scott Schuneman

Graduate Student Projects

A Marketing Education/ DECA program is an important link to building the bridge between high school students and potential employers. The importance of offering a Marketing/DECA program is equal to the importance of having a well-trained staff member that has the guidance and tools to be a successful marketing teacher and DECA advisor. A training tool for beginning marketing teachers presents the opportunity for beginning marketing teachers to gain valuable tips and information on how to develop and maintain a Marketing/DECA Program. The Resource Guide for Beginning Marketing Teachers provides the background information for beginning marketing teachers to begin facilitating …

January 2002, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE I

COMMENTARY 5

CLOSE UP 29

CORNER ON THE MARKET 9

COMPUTERS/SOFTWARE 10

GETTING ORGANIZED II

MANAGING 20

EMPLOYERS GROUP 14

EARL'S BEST BETS 12

CORPORATE PROFILE 31

LAW 18

DESERT JOURNAL 21

INVESTMENTS & FINANCE 23

LIST: CONTRACTORS HIT LIST 24 & 25

LIST: COMMUNITY COLLEGES IN THE INUND EMPIRE 26

LIST: TOP COLLEGES AND UNIVERSITIES IN THE INLAND EMPIRE 27

LIST: FINANCIAL BROKERAGE FIRMS SERVING THE INLAND EMPIRE 28

WINE REVIEW 47

MANAGER'S BOOKSHELF 49

RESOURCE DIRECTORY 52

CALENDAR 58

Furniture Manufacturing And Marketing: Eight Strategic Issues For The 21st Century, Steven H. Bullard, C. D. West

Faculty Publications

“Take change by the hand, or it will take you by the throat.” Attributed to Winston Churchill, this brief sentence emphasizes the need to understand and embrace change in general. What important “changes” will impact furniture production and marketing in the 21st century? And what can furniture manufacturers and marketers do to “take change by the hand” today and in the future?

Irish Marketing Review, Vol. 15, No. 1, 2002, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 15, No. 2, 2002, Aidan O'Driscoll

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".

The C-Oar-Se Procedure For Scale Development In Marketing, John R. Rossiter

Faculty of Business - Papers (Archive)

Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs. COAR- SE is based on content validity, established by expert agreement after pre-interviews with target raters. In C-OAR-SE, constructs are defined in terms of Object, Attribute, and Rater Entity. The Object classification and Attribute classification steps in C-OAR-SE produce a framework (six types of scales) indicating when to use single-item vs. multiple-item scales and, for multiple-item scales, when to use an index of essential items rather than selecting unidimensional items …

Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh

Articles

Today’s high street retail bank faces a major challenge in integrating the marketing activities required both to recruit new customers and to retain existing profitable ones. The challenge involves a judicious mix of “transaction marketing” – mainly aimed at winning new clients – and of “relationship marketing”- largely aimed at retaining present ones. Evidence from a detailed qualitative study of marketing practice in a UK high street bank, a subsidiary of an Irish headquartered bank, demonstrates just how problematic achieving this balance can be. The date indicates that this bank underinvested in a number of activities that are of primary …