Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Pb1735-How Many Businesses Can A County Support, The University Of Tennessee Agricultural Extension Service
Pb1735-How Many Businesses Can A County Support, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
This publication presents the results of a survey conducted with management personnel of grocery stores. The survey (see Appendix) was developed to obtain information needed to evaluate how receptive local grocers are to carrying value-added products produced in Tennessee and to identify the primary steps/procedures/conditions that value-added agri-entrepreneurs should consider to best target local grocers. The entire grocery store survey project was accomplished through the cooperative efforts of several teams of contributing partners.
Pb1711 Direct Marketing Guide For Producers Of Fruits, Vegetables And Other Specialty Products, The University Of Tennessee Agricultural Extension Service
Pb1711 Direct Marketing Guide For Producers Of Fruits, Vegetables And Other Specialty Products, The University Of Tennessee Agricultural Extension Service
Financial Management
Direct farmer-to-consumer marketing includes any method by which farmers sell their products directly to consumers. Justification for establishing a direct farmer-to-consumer marketing outlet is based primarily on the producers’ desire to increase the financial returns from farm production by (1) reducing marketing costs (and capture profits) attributed to intermediaries (middlemen) in the supply chain, and (2) capitalizing on the desire of consumers to buy (and willingness to perhaps pay a premium for) riper, fresher, higherquality fruits and vegetables. However, if growers expect to receive prices similar to those at retail outlets, they must provide the same value of services consumers …
Pb1719-How To Get Your Value-Added Products Into Local Grocery Stores, The University Of Tennessee Agricultural Extension Service
Pb1719-How To Get Your Value-Added Products Into Local Grocery Stores, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
Marketing is one of the most important factors determining the success of any fruit or vegetable farming enterprise, encompassing all of the operations and decisions made by producers. These decisions range from identifying the most profitable crops for production to deciding how produce should be delivered to buyers efficiently and economically while maintaining product quality. Contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alternatives need to be considered well before production takes place.