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Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew

Conference papers

In 1998, the Scottish Tourist Board sought to develop a ‘real time’ database covering all tourism products and services throughout Scotland through visitscotland.com. Since then over £3m has been invested in this project with some 15,000 businesses and 17,500 products covering the whole spectrum of tourism business now searchable through the Web. The claim has been that there would be an increase in business being generated, initially with bookings through the more traditional channels such as telephone, fax, mail as well as e-mail and there has also been the anticipation that the official national tourist board website would generate significant …