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2002

Technological University Dublin

Companies

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Full-Text Articles in Business

Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox Jan 2002

Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox

Case studies

Siobhan Ward, Supply Chain Director for Transnational Optical in Ireland, considered what the plant management team had to achieve. The team had decided that decisive action was needed to increase control of the supply chain with a view to improving customer service and removing ‘noise’ from the system.