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2001

Marketing

Theses Digitization Project

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Full-Text Articles in Business

Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching Jan 2001

Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching

Theses Digitization Project

San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.