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2001

Theses Digitization Project

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Articles 1 - 21 of 21

Full-Text Articles in Business

Psychographics And Vals System As Marketing Segmentation Approach By Business Establishments In United Arab Emirates, Rashed Abdulaziz Al-Shamsi Jan 2001

Psychographics And Vals System As Marketing Segmentation Approach By Business Establishments In United Arab Emirates, Rashed Abdulaziz Al-Shamsi

Theses Digitization Project

Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.


Chinese Petroleum Industry Analysis And Entry Strategies, Xu Zhaoxian Jan 2001

Chinese Petroleum Industry Analysis And Entry Strategies, Xu Zhaoxian

Theses Digitization Project

This comprehensive project introduces the past and present of the Chinese petroleum industry, conducts industry analysis using Michael Porter's Five forces model, and discusses the changes made in recent years and the business oppurtunities for foreign companies. In order to effectively enter the chinese petroleum market, four commonly used entry strategies are introduced. Key issues, weaknesses and strengths, as well as implications of each entry strategy are discussed in detail.


A Quest For Sales, Daniel Lynn Goehring Jan 2001

A Quest For Sales, Daniel Lynn Goehring

Theses Digitization Project

This paper is to evaluate the sales program at Arrowhead Credit Union, and make recommendations for enhancing and improving it. This paper provide guidance and direction to assist the Arrowhead Credit Unions transition to a sales focused organization.


Fruit Juices Market In France, Stéphanie Madeleine Gomez Jan 2001

Fruit Juices Market In France, Stéphanie Madeleine Gomez

Theses Digitization Project

The purpose of this project is to offer a market study of the fruit juices market in France. The aim is to propose not only a comprehensive analysis of the fruit juices market in France, but also a set of recommendations that could be used by managers of fruit juices companies in sustaining a mature market.


Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt Jan 2001

Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt

Theses Digitization Project

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.


Development Of Russian Commercial Banks And Financial Crisis Of 1998, Anna Barc Jan 2001

Development Of Russian Commercial Banks And Financial Crisis Of 1998, Anna Barc

Theses Digitization Project

This report describes the development of commercial banks in Russia and role of government and Central Bank in advance of Russian financial system.


An Instance Of The Trade Between The United States And Latin America Applied To The Playground Industry, Nathalie Sandra Labre Jan 2001

An Instance Of The Trade Between The United States And Latin America Applied To The Playground Industry, Nathalie Sandra Labre

Theses Digitization Project

This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.


Impact Of Corporate Casual Wear On Productivity In The Workplace, Joe Luis Hernandez Jan 2001

Impact Of Corporate Casual Wear On Productivity In The Workplace, Joe Luis Hernandez

Theses Digitization Project

In today's workplace there are many reasons why businesses are encouraging their workforce to dress in a more casual manner. Personnel within the workforce who dress casually report improvements ranging from morale to customer relations after the implementation of more relaxed dress codes. It will also be necessary to consider whether or not business casual dress facilitates the tearing down of social and communication barriers.


The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri Jan 2001

The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri

Theses Digitization Project

The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.


Case Study: Applied Digital Solutions I3 Services Platform, Rieko Kanai Jan 2001

Case Study: Applied Digital Solutions I3 Services Platform, Rieko Kanai

Theses Digitization Project

The purpose of this project is to analyze whether i3 Strategy of Applied Digital Solutions (ADS) was necessary to meet the fast-moving IT industry. i3 Services Strategy is an integrated corporate strategy to reengineer the organizational structure of ADS.


Case Study On Costs And Efficiency Of Urgent Care Center Desert Valley Medical Group, Victorville, Hari Mallam Reddy Jan 2001

Case Study On Costs And Efficiency Of Urgent Care Center Desert Valley Medical Group, Victorville, Hari Mallam Reddy

Theses Digitization Project

The purpose of this research project is to report on a comprehensive organizational audit of the Urgent Care Service of Desert Valley Medical Group in Victorville, California.


The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak Jan 2001

The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak

Theses Digitization Project

This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.


Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro Jan 2001

Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro

Theses Digitization Project

The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.


Strategic Business Plan: Senior Planning Solutions, Sherdon Hamel Jan 2001

Strategic Business Plan: Senior Planning Solutions, Sherdon Hamel

Theses Digitization Project

No abstract provided.


Net-Present-Value Return On Marketing Investment Model For Arrowhead Credit Union, Tracy Jay Judy Jan 2001

Net-Present-Value Return On Marketing Investment Model For Arrowhead Credit Union, Tracy Jay Judy

Theses Digitization Project

No abstract provided.


Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching Jan 2001

Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching

Theses Digitization Project

San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.


The Impact Of E-Commerce On Direct Selling Companies, Shu-Fen Ida Hsu Jan 2001

The Impact Of E-Commerce On Direct Selling Companies, Shu-Fen Ida Hsu

Theses Digitization Project

This study looks at the impact of E-commerce on direct selling companies, and examines how the direct selling companies react to the effects of E-commerce business.


A Study And Implementation Of An Electronic Commerce Website Using Active Server Pages, Soumaya Boutkhil Jan 2001

A Study And Implementation Of An Electronic Commerce Website Using Active Server Pages, Soumaya Boutkhil

Theses Digitization Project

The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.


Job Retention Among Cps Social Workers In Riverside County, Donald Davis Jan 2001

Job Retention Among Cps Social Workers In Riverside County, Donald Davis

Theses Digitization Project

No abstract provided.


Pernova: A Travel Industry Business Plan, Dave Dietrich Jan 2001

Pernova: A Travel Industry Business Plan, Dave Dietrich

Theses Digitization Project

The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.


Quality Management, Derbas Jarrah Alomar Jan 2001

Quality Management, Derbas Jarrah Alomar

Theses Digitization Project

The objective is to provide a better understanding of quality management, how it is used, and the contributions that it can make to an organization's profitability.