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A Study Of Australian Managers' Perceptions Of The Internet, Roman Vargha

Theses : Honours

Despite its young age the Internet has grown to become a significant new medium for businesses and their customers. The existing literature suggests that some businesses are not going on-line whilst others are: embracing the new technology, but as yet little research has been conducted as to the reasons for this difference in take-up rate. Even less research has been conducted from an Australian perspective, with most research originating in the United States. This preliminary study explored the differing perceptions of eight Perth-based managers of businesses that are on-line compared to those that are not on-line. Of particular interest was …