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Consumer Perceptions Of The Internet As A Product And Service Infomation Source, Kevin Nguy
Consumer Perceptions Of The Internet As A Product And Service Infomation Source, Kevin Nguy
Theses : Honours
The Internet is fast becoming an important product and service information source. Consumers are using the medium for gathering information on products and services. The Internet has unique characteristics, which makes it a powerful medium for communication. However, what is the perception of the product and service information on the Internet? This study aims to contribute to an understanding of consumers' perception of product and service information on the Internet. The research is exploratory in nature. Consumers' perceptions towards the Internet as a product and service information source were measured along a construct relating to perceptions towards the Internet information. …
A Study Of Australian Managers' Perceptions Of The Internet, Roman Vargha
A Study Of Australian Managers' Perceptions Of The Internet, Roman Vargha
Theses : Honours
Despite its young age the Internet has grown to become a significant new medium for businesses and their customers. The existing literature suggests that some businesses are not going on-line whilst others are: embracing the new technology, but as yet little research has been conducted as to the reasons for this difference in take-up rate. Even less research has been conducted from an Australian perspective, with most research originating in the United States. This preliminary study explored the differing perceptions of eight Perth-based managers of businesses that are on-line compared to those that are not on-line. Of particular interest was …