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Full-Text Articles in Business

The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman Dec 1998

The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman

Faculty and Research Publications

Unfortunately for those whose businesses rely on the Internet, an increasing amount of legal conflict is also arising in reaction to this new business medium. As attorneys and the courts attempt to sort out the Internet’s legal status quo, both are considering such pressing substantive issues as electronic contracts, privacy, trademark, copyright, defamation, computer crimes, censorship, and taxation. It is imperative that information system professionals become aware of how evolving Internet law will affect the medium they are charged with administrating. An informed IS community is also much more capable of mounting legal and political challenges to law that might …


Business Web Page Design, Andrée Rathemacher, Kelli Belmonti Nov 1998

Business Web Page Design, Andrée Rathemacher, Kelli Belmonti

Technical Services Faculty Presentations

Flier for ACRL New England Chapter Business Librarians' Interest Group (BLIG) Fall Program, "Business Web Page Design." The program was held on November 12, 1998 at Northeastern University in Boston, Massachusetts.


Courtroom Technology From The Judge's Perspective, Fredric I. Lederer Apr 1998

Courtroom Technology From The Judge's Perspective, Fredric I. Lederer

Popular Media

No abstract provided.


Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell Apr 1998

Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell

Faculty and Research Publications

The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.


How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai Apr 1998

How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai

Business Faculty Articles and Research

Interest in the role of video supers-superimposed video presentations of verbal information-has grouwn among consumers, advertisers, the television networks, and public policymakers, as supers have become prevalent in television commercials. The authors empirically address the communications efficacy of video supers in a sample of 200 different commercials that contain video supers Drawing on a theory of modality effects, the authors examine the comprehensive of video supers relative to commercial content. The authors develop hypotheses and analyze structural determinants of video super comprehension, such as presence of a voice-over, rate of presentation, and presentation size. The findings are supportive of the …


Archiv Der Pharmazie, Philadelphia University Jan 1998

Archiv Der Pharmazie, Philadelphia University

Philadelphia University, Jordan

No abstract provided.


Simulation And Fpga Implementation Of A Simple Computer, Philadelphia University Jan 1998

Simulation And Fpga Implementation Of A Simple Computer, Philadelphia University

Philadelphia University, Jordan

No abstract provided.