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Full-Text Articles in Business
December 1996, Inland Empire Business Journal
December 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE ...•...................................................................... 3
COMMENTARY ........................................................................ 6
EDITORIAL .............................................................................. 6
PRO-CON ............................................................................ 7
CLOSE-UP: DR. MARIO MOLINA .......................................... 8
CORPORATE PROFILE: ROY 0 . HUFFMAN ROOF CO . .... 10
THE EMPLOYERS GROUP .................................................. 14
EXPORTING .......................................................................... 16
CORNER ON THE MARKET ................................................ 26
EXECUTIVE TIME OUT: BODEGA BAY ............................... 35
CHAMBER OF COMMERCE ................................................. 45
REAL ESTATE FOCUS ............................................................ 46
MANAGING ............................................................................ 49
DESERT BUSINESS JOURNAL ........................................... 52
PEOPLE, PLACES & EVENTS ............................................. 55
RESTAURANT REVIEW: PETRELLI'S ................................. 56
ENTERTAINMENT GUIDE ..................................................... 57
NEW BUSINESS LIST .......................................................... 62
BANKRUPTCIES .................................................................. 60
MANAGER'S BOOKSHELF .................................................. 61
CALENDAR ........................................................................... 65 …
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
November 1996, Inland Empire Business Journal
November 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
COMMENTARY: ABOLISH TAXES FOR START-UPS ............ 6
EDITORIAL ..... ................... ..................... ................. ................ 6
CLOSE-UP: LEE R. REDMOND 111.. ......... .. .. ................ .... ....... 7
PRO- CON: TRIPLE TRAILERS ............... .. ............... ........... 8
CORPORATE PROFILE: COAST GRAIN C0 ....................... 10
REAL ESTATE FOCUS: SPECIAL SECTlON ..................................... 12
LIST: COMMERCIAL BUILDING DEVELOPERS ....... .......... 14
LIST: COMMERCIAL REAL ESTATE BROKERS ............. ... 16
THE EMPLOYERS GROUP: SPECIAL SECTION ........ ........ 21
RESTAURANT REVIEW: THE PIT STOP ..................... ......... 56
ENTERTAINMENT GUIDE .......... ........ ................................... 57
CALENDAR ...................... ..................... ................................. 60
MANAGER'S BOOKSHELF ................... .. ........... .................. 61
NEW …
October 1996, Inland Empire Business Journal
October 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE .......................................................................... 3
COMMENTARY ........................................................................ 6
EDITORIAL .............................................................................. 6
CLOSE-UP: JAMES HENWOOD JR ....................................... 7
PRO-CON …………………………………………………………. 8
CORPORATE PROFILE: GALLEANO WINERY ................... 34
CORNER ON THE MARKET ................................................ 14
THE EMPLOYERS GROUP .................................................. 37
EXPORTING .......................................................................... 35
MANAGER'S BOOKSHELF .................................................. 45
MANAGING ............................................................................ 26
EXECUTIVE TIME OUT ......................................................... 47
DESERT BUSINESS JOURNAL ........................................... 52
PEOPLE, PLACES & EVENTS ............................................. 46
CLASSIFIEDS ....................................................................... 53
RESTAURANT REVIEW: YIANNI'S ....................................... 50
ENTERTAINMENT GUIDE ..................................................... 51
REAL ESTATE FOCUS ............................................................. 54
NEW BUSINESS LIST .......................................................... 55
CHAMBER OF COMMERCE ................................................. 59
BANKRUPTCIES .................................................................. 60
CALENDAR ........................................................................... 61
NEWS/FEATURES
TORTILLA WAR ENDS …
What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr
What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
September 1996, Inland Empire Business Journal
September 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE .......................................................................... 3
COMMENTARY ........................................................................ 6
EDITORIAL .............................................................................. 6
CLOSE-UP: STEVEN MINTZ .................................................. 7
PRO-CON ............................................................................ B
CORPORATE PROFILE: ....................................................... 23
CORNER ON THE MARKET ................................................ 43
THE EMPLOYERS GROUP .................................................. 61
EXPORTING .......................................................................... 40
MANAGER'S BOOKSHELF .................................................. 45
MANAGING ............................................................................ 26
EXECUTIVE TIME OUT ......................................................... 50
DESERT BUSINESS JOURNAL ......................................... ..48
PEOPLE, PLACES & EVENTS ............................................. 46
CLASSIFIEDS ....................................................................... 63
RESTAURANT REVIEW: MISSION INN ROOM SERVICE .. 52
ENTERTAINMENT GUIDE ..................................................... 53
REAL ESTATE FOCUS ............................................................. 54
NEW BUSINESS LIST .......................................................... 56
CHAMBER OF COMMERCE ................................................. 59
BANKRUPTCIES .................................................................. 60
CALENDAR ........................................................................... 66
NEWS/FEATURES
MINOR LEAGUE BALL …
August 1996, Inland Empire Business Journal
August 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE .......................................................................... 3
COMMENTARY ........................................................................ 6
EDITORIAL .............................................................................. 6
CLOSE-UP: HARRY EISEN .................................................... 7
PRO-CON ............................................................................ 8
CORPORATE PROFILE: ICE CASTLE ................................ 10
CORNER ON THE MARKET .. ..................................... .. ....... 26
THE EMPLOYERS GROUP ....... .. .... ..................................... 27
EXPORTING .......................................................................... 37
MANAGER'S BOOKSHELF ...................................... ............ 42
MANAGING ............................................................................ 44
EXECUTIVE TIME OUT ......................................................... 47
DESERT BUSINESS JOURNAL ......................................... ..48
PEOPLE, PLACES & EVENTS ............................................. 50
CLASSIFIED$ ............................................................... ........ 51
RESTAURANT REVIEW: THE PIT ........................................ 52
ENTERTAINMENT GUIDE ..................................................... 53
REAL ESTATE FOCU$ .......... ......................................... ...... .... 55
NEW BUSINESS LIST ............................... ... ... ..................... 56
CHAMBER …
July 1996, Inland Empire Business Journal
July 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE ......•................................................................... 3
COMMENTARY ........................................................................ 6
EDITORIAL .............................................................................. 6
CLOSE-UP: GERMAN BARRERO ......................................... 7
PRO - CON ................•............................•.............................. 8
CORPORATE PROFILE: MONTALVAN'S SALES ..•............ 10
THE EMPLOYERS GROUP .................................................. 14
CORNER ON THE MARKET ................................................ 25
EXPORTING ......................................................................... 37
MANAGER'S BOOKSHELF .............................••................... 42
DESERT BUSINESS JOURNAL. .......................................... 43
MANAGING ....•..............................•••..........•••••••.................... 44
EXECUTIVE TIME OUT .............•.......................................... .47
PEOPLE, PLACES & EVENTS ............................................. 50
RESTAURANT REVIEW: APPRENTICE FUND RAISER ..... 52
ENTERTAINMENT GUIDE ..........••••................•............•.•..... 53
CLASSIFIEDS .............................................. , •..................... 54
REAL ESTATE FOCUS ............•...................•........................•... 55
NEW BUSINESS LIST ................ , ......................................... 56
CHAMBER OF COMMERCE .............................................•... 59
BANKRUPTCIES .................................•................................ 60 …
June 1996, Inland Empire Business Journal
June 1996, Inland Empire Business Journal
Inland Empire Business Journal
AT DEADLINE .......................................................................... 3
COMMENTARY ........................................................................ 6
EDITORIAL .............................................................................. 6
PRO - CON ............................................................................ 8
CLOSE-UP: RICHARD PLASTIN0 ......................................... 9
CORPORATE PROFILE: CANDLELIGHT PAVILION ........... 10
THE EMPLOYERS GROUP .................................................. 14
MANAGER'S BOOKSHELF .................................................. 42
DESERT BUSINESS JOURNAL .................. ......................... 43
MANAGING ......................................................... ................... 44
CALIFORNIA VENTURE FORUM ...................................... ..45
EXPORTING .......................................................................... 46
EXECUTIVE TIME OUT ......................................................... 47
CORNER ON THE MARKET .... .. .................... ..................... .48
PEOPLE, PLACES & EVENTS ............................................. 50
CLASSIFIEDS ................................................ , ...................... 51
RESTAURANT REVIEW: DICENSO; NEW PEKING ............ 52
ENTERTAINMENT GUIDE ................................ ..................... 53
REAL ESTATE FOCUS ............................................................. 55
NEW BUSINESS LIST ............................... , …
A Framework For Developing Marketing Plans For Military To Civilian Technology Transfer, Kenneth R. Hirlinger Jr.
A Framework For Developing Marketing Plans For Military To Civilian Technology Transfer, Kenneth R. Hirlinger Jr.
Theses and Dissertations
The Government of the United States, in particular the Department of Defense, invests a significant amount of funding into the development of technology. This technology, as a critical component of its weaponry, allows the United States to maintain a world-wide qualitative superiority over potential adversaries who may have a quantitative advantage. As industry and government continue to downsize, the transfer of technology from the federal government to the private sector becomes important to ensure the industrial base can continue supporting the military. In addition, transferring technology allows the industrial base to gain international competitive advantages and increase the breadth of …
May 1996, Inland Empire Business Journal
May 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE ..................................................3
COMMENTARY…………………………………6
EDITORIAL………………………………………6
CLOSE-UP........................ 7
CORPORATE PROFILE ... ................................ 10
EXECUTIVE TIME OUT ... ............................. 38
MANAGER'S BOOKSHELF ...................... .................... 49
MANAGING ................................................................... 52
REAL ESTATE FOCUS .................................................... 59
PEOPLE, PLACES & EVENTS ..................................... 60
RESTAURANT REVIEW ............................................... 62
ENTERTAINMENT GUIDE ............................................ 63
CORNER ON THE MARKET ....................................... 64
CHAMBER OF COMMERCE ........................................ 69
DESERT BUSINESS JOURNAL ................................... 73
NEWS/FEATURES
BATTLEGROUND OF THE MALLS ............................. 3
COUNTIES CO-FOUND MEDI-CAL PROVIDER ........... 5
ASSOCIATION PLANS FOR 21ST CENTURY ............ 5
CONNELL CITES PRESSURES ON THE ECONOMY .. 5
QUICKSTART PROGRAM PROVIDES TRAINING ........ 9
ROOM IN RADIO FOR …
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Mahurin Honors College Capstone Experience/Thesis Projects
Integrated Marketing Communications is new and exciting. It's what's happening with communications today. However, as some define IMC in current literature, it cannot be a substitute for public relations, advertising, and marketing. Other definitions, though, seem to be more inclusive of all three functions. IMC combines a number of communication methods, but it is often flawed in scope. Experts' definitions differ, and IMC won't succeed to its fullest potential until there is more agreement among communicators. IMC is a whole new way of thinking, and may be more appropriately called Integrated Communications. It is a conglomeration of communication techniques and …
April 1996, Inland Empire Business Journal
April 1996, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS
AT DEADLINE ................................................................. 5
COMMENTARY ............................................................... 8
EDITORIAL ...................................................................... 8
CLOSE-UP ....................................................................... ?
CORPORATE PROFILE ................................................ 1 0
EMPLOYERS GROUP .................................................. 15
SOFTWARE REVIEW .................................................... 35
MANAGER'S BOOKSHELF ......................................... .41
MANAGING .................................................................. .42
EXECUTIVE TIME OUT ................................................ 43
CORNER ON THE MARKET ....................................... 44
RESTAURANT REVIEW ................. ............................. .46
ENTERTAINMENT GUIDE ........................................... .47
PEOPLE, PLACES & EVENTS ..................................... 48
DESERT BUSINESS JOURNAL .................. ................. 49
REAL ESTATE FOCUS .................................................... 50
CHAMBER OF COMMERCE ............................ ............ 55
BANKRUPTCIES ........................................................... 56
FEATURES
CHEVRON CORP. SELLS OFF ITS LAND .................. 5
PRISONS - A GROWTH INDUSTRY ........................... 9
SKINS GAME ................................................................ 9 …
March 1996, Inland Empire Business Journal
March 1996, Inland Empire Business Journal
Inland Empire Business Journal
INDEX
AT DEADLINE ................................................................. 3
RAIL SAFETY .................................................................. 5
COMMENTARY ............................................................... 6
CLOSE-UP ....................................................................... ?
CORPORATE PROFILE ................................................ 1 0
HEALTH CARE TAKE OUT .......................................... 19
RETAIL MALL LIST ....................................................... 30
BANKS POST RECORD EARNINGS ........................... 35
INDEPENDENT BANK LIST ......................................... 38
BREEDING FARM YIELDS TO TILT-UPS .................. .40
MANAGER'S BOOKSHELF ......................................... .42
MANAGING .................................................................. .44
RESTAURANT REVIEW ............................................... 52
ENTERTAINMENT GUIDE ............................................ 53
DESERT BUSINESS JOURNAL.. ................................. 54
CHAMBER OF COMMERCE ............................................ 56
CLASSIFIEDS ............................................................... 57
BANKRUPTCIES ........................................................... 62
February 1996, Inland Empire Business Journal
February 1996, Inland Empire Business Journal
Inland Empire Business Journal
Flat Tax and Tax Reform ...................................... 3
Republican Commission proposes scrapping
current tax system and starting over.
Top Performers in Real Estate ………………….. 5
Sales experts recognized by their industry
Entrepreneurs of the Year..................................... 5
African American Couple Chosen by
Chamber of Commerce.
VICA Regional Competition Set.......................... 11
Vocational students pit skills against each other.
American Leadership Needed .............................. 22
Volunteers needed to ensure survival of
Estonia's freedom.
SIOR Releases 1995 Sales ..................................... 37
Real estate industry forecasts rebound in 1996.
ALSO
At Deadline ............................................................ 3
Bankruptcies........................................................ 57
Chamber of Commerce ........................................ 58
Classifieds ............................................................ 59
Close-Up: Don Butler ........................................... …
January 1996, Inland Empire Business Journal
January 1996, Inland Empire Business Journal
Inland Empire Business Journal
Answer’s 89 PAUL KARDOS 7
Ask the California Inland Empire
Venture Forum 23 Calendar 99
Advertising/Marketing IE Profile 21
& Public Relations Z4 Lists or tbe Month:
At Deadline 3 I.E. Charities 97
Bankruptcies 108 Colleges/
Chamber of Commerce MBA Programs 49
Happenings 105 New Business Listings 109
Classified Advertising 106 People, Places
Commentary 6 and Events 100
Corporate Profile: Real Estate Focus 102
Safari land 90 Restaurant &
Default Notices & Entertainment Guide 92
Trustee Sales 101 Executive Time Out 94
Editorial 6 World Class Marketing
IEBJ Close-Up: Notebook 20
The Effects Of Source And Product Characteristics On Persuasion., Karin Braunsberger
The Effects Of Source And Product Characteristics On Persuasion., Karin Braunsberger
USF St. Petersburg campus Faculty Publications
The purpose of this research was to test the "product and endorser feature congruence hypothesis." Thus, it was tested whether matching source expertise with credence attribute claims and source experience with experience attributes claims has a positive effect on consumers' cognitive responses as well as their attitudes toward the endorser and the ad. These effects were investigated for the following reasons: First, source expertise appears to have a significant impact on persuasion (McGuire 1969) and is distinguishable from source experience (Jacoby, Troutman, Kuss and Mazursky 1986). Thus, these constructs may have differential effects on persuasion. Second, credence and experience attributes …
Irish Marketing Review, Vol. 9, 1996, Unknown
Irish Marketing Review, Vol. 9, 1996, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll
Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll
Articles
The pace and extent of change in marketing landscape over the past decade has left many questioning the worth of marketing and its tenets. For many marketing educators it is a period of doubt and self-searching about the efficacy and role of the discipline. Yet empirical evidence reveals firms that have not only coped with these changing circumstances but have also found new and imaginative ways of winning competitive advantage. Marketing practice is adopting novel shapes and modes. In the field of management in general, new approaches to understanding and running organisations are being considered. One way of comprehending an …
Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson
Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson
Journal of the Department of Agriculture, Western Australia, Series 4
After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.
Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.