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Full-Text Articles in Business
The Effect Of Perceived Personal Consequences On Participation And Influence In Organizational Buying, Daniel H. Mcquiston, Peter R. Dickson
The Effect Of Perceived Personal Consequences On Participation And Influence In Organizational Buying, Daniel H. Mcquiston, Peter R. Dickson
Scholarship and Professional Work - Business
A potential explanation for the amount of individual participation and influence in an industrial purchase decision is whether or not the participant expects any personal repercussions to result from the decision outcome. Justified by a script theory extension of the reward/measurement model, the above proposition was tested and supported using a LISREL model fitted to the responses of executives who participated in the purchase of a specialized item of capital equipment.
Gasoline Fuels Growth Of Convenience Store Industry, Teresa Williams
Gasoline Fuels Growth Of Convenience Store Industry, Teresa Williams
Scholarship and Professional Work
Some convenience store companies that survived the 1980s may reflect upon those years as the "decade of problems." Yet now they can look forward to the 1990s as a decade of change and opportunity.
Origins And Development Of The Product Life Cycle Concept, Gregory E. Osland
Origins And Development Of The Product Life Cycle Concept, Gregory E. Osland
Scholarship and Professional Work - Business
Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.