Business Commons^™

Linking Service Encounters To Financial Performance: An Extended Approach To Valuation, Carla Yvonne Childers

University of Kentucky Doctoral Dissertations

Managers and researchers have become increasingly interested in linking marketing activities to firm financial performance. That is, they desire to make marketing more financially accountable. One approach to achieving this goal has been to “valuate” customers to determine their degrees of profitability over the lifetime of their relationships with firms. However, traditional customer valuation techniques are largely based on quantitative factors and do not account for softer measures such as a customer’s behavior and performance both during and after service encounters.

Additionally, while customer profitability is commonly valuated, employees are not generally assessed in this manner in profit linkage frameworks. …

Competitive Strategy, Alliance Networks, And Firm Performance, Goce Andrevski

University of Kentucky Doctoral Dissertations

This dissertation explores the interplay between competitive strategy and alliance network structure in explaining firm performance in highly volatile environments (e.g., personal computers or consumer electronics). In particular, I examine the following three questions: (1) Which competitive strategies enable firms to gain superior performance? (2) How do these strategies affect the firm‘s networking behavior and lead to the formation of particular network positions? (3) What optimal combinations of competitive strategies and network structures maximize firm performance?

Firms can outperform rivals by pursuing two types of competitive strategies: advantage-creating and advantage-enhancing. Each of these strategies creates different needs, motivations, and opportunities …

Manchester Center: A Comparative Analysis Of Similar Local Nonprofits Using Financial Ratios, Brittani Wilson

MPA/MPP/MPFM Capstone Projects

The Manchester Center is a nonprofit agency located in Lexington, KY whose mission is "to enrich lives in our neighborhood through educational, recreational, and social activities." A project team from the University of Kentucky studied the Center's finances, internal business processes, employee development, and services to customers to develop a balanced scorecard. It became evident to the team that the center was strained financially and additional funds would be beneficial to the organization However, before any suggestions could be made it was important to determine where the Manchester Center stood financially compared to similar nonprofit organizations in the Lexington area. …

Growth And Stability Of Local Government Taxes: An Analysis Of The Lexington-Fayette Urban County Government’S Tax Revenue Portfolio, Nathan Phelps

MPA/MPP/MPFM Capstone Projects

Adequate tax revenues are critical for a government to operate and maintain the delivery of services that its citizens depend. The stability of these revenues is necessary for a government to accurately forecast future revenue growth and to ensure that balanced-budget requirements are met. The Lexington-Fayette Urban County Government (LFUCG) depends upon five primary tax sources for nearly 95% of its tax revenue. These taxes comprise the city’s tax revenue portfolio and include the business net profits tax, employee withholdings tax, franchise tax, insurance premiums tax, and the property tax. Each of tax possesses unique characteristics that dictate their susceptibility …