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Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Graduate Student Dissertations, Theses, Capstones, and Portfolios
In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …
The Impact Of Web Site Design On Consumer Loyalty In Business-To-Consumer (B2c) Internet Commerce: A Rhetorical Approach, Tsai-Shin Fong
The Impact Of Web Site Design On Consumer Loyalty In Business-To-Consumer (B2c) Internet Commerce: A Rhetorical Approach, Tsai-Shin Fong
Graduate Student Dissertations, Theses, Capstones, and Portfolios
With an enormous multitude of potential consumers globally, the Internet offers an opportunity that merchants have never before seen. Corporate giants to small businesses considered investments of large amounts of time, money, resources, man-hours, and venture capital a wise decision when considering the potential return-on-investment (ROI) of the Internet boom of the early to mid 1990's. However, electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. When millions of dollars were lost, experts emerged &om the ashes and attempted to develop new paradigms designed to explain the failure, redirect …