Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Effect Of E-Service Quality On Customer Online Repurchase Intentions, Tung-Hsuan Liu
Effect Of E-Service Quality On Customer Online Repurchase Intentions, Tung-Hsuan Liu
Graduate Student Dissertations, Theses, Capstones, and Portfolios
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a lasting competitive advantage.
According to the literature review, service quality is an important instrument of developing a competitive advantage in e-business. It is one of the most critical factors for maintaining long-term relationships with customers, building customer loyalty, and encouraging repeat purchases (Li & Suomi, 2007). Therefore, service …