Business Commons^™

Motivation And Leadership Of Financial Advisor Associates In The Financial Services Industry, James A. Mckenzie

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The purpose of this study was to apply the platform of existing knowledge and ideas in the area of sales management with regard to the motivation of financial advisor associates (FAAs) in the financial services industry in the United States. The major theories examined in this study were: social exchange theory, leader member exchange, expectancy theory, transformational leadership, and transactional leadership. The primary focus of this non-experimental, quantitative, explanatory (correlational) research was the relationships among the independent variables (psychological climate of the workplace, the branch manager's leadership style, the demographic factors and work experience of the FAAs), and the dependent …

Effect Of E-Service Quality On Customer Online Repurchase Intentions, Tung-Hsuan Liu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a lasting competitive advantage.

According to the literature review, service quality is an important instrument of developing a competitive advantage in e-business. It is one of the most critical factors for maintaining long-term relationships with customers, building customer loyalty, and encouraging repeat purchases (Li & Suomi, 2007). Therefore, service …