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Full-Text Articles in Business
The Impact Of Narcissism On Value Evaluations Resulting From Virtual Good Purchases, Nathan Mcdougle
The Impact Of Narcissism On Value Evaluations Resulting From Virtual Good Purchases, Nathan Mcdougle
Doctoral Dissertations
Social network sites and virtual worlds have become an intriguing area of study within Marketing. The uncertainty of the effects of marketing efforts within these worlds, especially with add-on purchasable items, has received some research attention, but research has not delved deeply into the factors that affect a consumer's intention to purchase these items online. In order to better understand these actions, the present study attempts to empirically examine the effects of several of these variables—specifically narcissism—on purchase intentions, value, and quality of life. Two competing theories are proposed to explain these relationships—a theory of experiential consumption and a theory …
The Existence Of State Dependence And Switching Costs In The Transition From Myspace To Facebook, Taryn M. Ohashi
The Existence Of State Dependence And Switching Costs In The Transition From Myspace To Facebook, Taryn M. Ohashi
Scripps Senior Theses
In this paper, I examine the existence and roles of state dependence and switching costs in the mass transition from MySpace to Facebook during the 2007-2008 time period. Using a dataset that compiles individual browsing behavior and a discrete multinomial logit model, I find precise, yet extremely small amounts of state dependence for users of only MySpace, of only Facebook, and users of both MySpace and Facebook. Positive state dependence directly implies the existence of switching costs for each firm. While there is an abundance of literature regarding switching costs in the brick and mortar setting with tangible products and …