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Full-Text Articles in Business
The Impact Of Narcissism On Value Evaluations Resulting From Virtual Good Purchases, Nathan Mcdougle
The Impact Of Narcissism On Value Evaluations Resulting From Virtual Good Purchases, Nathan Mcdougle
Doctoral Dissertations
Social network sites and virtual worlds have become an intriguing area of study within Marketing. The uncertainty of the effects of marketing efforts within these worlds, especially with add-on purchasable items, has received some research attention, but research has not delved deeply into the factors that affect a consumer's intention to purchase these items online. In order to better understand these actions, the present study attempts to empirically examine the effects of several of these variables—specifically narcissism—on purchase intentions, value, and quality of life. Two competing theories are proposed to explain these relationships—a theory of experiential consumption and a theory …
The Influence Of Social Networking Technology In An Engineering Organization, Derrick Marcus Tepaske
The Influence Of Social Networking Technology In An Engineering Organization, Derrick Marcus Tepaske
Engineering Management & Systems Engineering Projects for D. Eng. Degree
Computer facilitated Social Networking (SN) is becoming more prevalent in our society, both in our personal and professional lives. As its use grows, there is a desire to determine how it will impact an organization. If it can positively impact an organization then it is an initiative that could be embraced and leveraged for any number of business related activities from marketing to engineering. This project develops and implements a social networking treatment for an engineering organization in order to determine how it impacts the responsiveness and performance of the organization. The treatment includes an online tool, a training package, …
The Existence Of State Dependence And Switching Costs In The Transition From Myspace To Facebook, Taryn M. Ohashi
The Existence Of State Dependence And Switching Costs In The Transition From Myspace To Facebook, Taryn M. Ohashi
Scripps Senior Theses
In this paper, I examine the existence and roles of state dependence and switching costs in the mass transition from MySpace to Facebook during the 2007-2008 time period. Using a dataset that compiles individual browsing behavior and a discrete multinomial logit model, I find precise, yet extremely small amounts of state dependence for users of only MySpace, of only Facebook, and users of both MySpace and Facebook. Positive state dependence directly implies the existence of switching costs for each firm. While there is an abundance of literature regarding switching costs in the brick and mortar setting with tangible products and …