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2009

Liberty University

Marketing

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Full-Text Articles in Business

A Strategic Analysis Of Foot Locker, Inc., Richard A. Sweeney Apr 2009

A Strategic Analysis Of Foot Locker, Inc., Richard A. Sweeney

Senior Honors Theses

During the past couple of years, Foot Locker, Inc. has underperformed the public’s expectations. This has been evidenced by the rapid slide of its share price. The current economical situation has further weighted down on the company’s ability to provide shareholder value. This paper will describe the problems associated with Foot Locker, Inc.’s underperformance in the marketplace. These problems must be remedied if the company is to earn an attractive rate of return for its investors. Using secondary research, these problem areas will be identified by analyzing the current internal and external situation surrounding Foot Locker, Inc., determining the intensity …