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Articles 1 - 11 of 11
Full-Text Articles in Business
Volume 7, Liberty University
Sarbanes Oxley Act Of 2002: Will It Be Effective In Preventing Another Enron Scandal?, Scott W. Eichar
Sarbanes Oxley Act Of 2002: Will It Be Effective In Preventing Another Enron Scandal?, Scott W. Eichar
Senior Honors Theses
The Sarbanes-Oxley Act of 2002 (SOX) was introduced to Congress as a result of the deceit and fraud taking place at Enron in December of 2001. The three factors that led to the scandal were Enron’s weak internal control, misleading off-balance sheet entities, and conflicting interests between Enron’s employees and their chief auditor, Arthur Andersen. The provisions of SOX were established, in part, to strengthen internal control, require proper disclosure for special purpose entities, and eliminate conflicts of interests between a firm and its auditors. The purpose of this paper is to measure the effectiveness of these implementations to prevent …
Rebuilding The Foundation: Reestablishing Ethics In The Accounting Professsion, Chad P. Laughlin
Rebuilding The Foundation: Reestablishing Ethics In The Accounting Professsion, Chad P. Laughlin
Senior Honors Theses
Today’s business world has become increasingly diverse in its view of ethics. This lack of objective decision-making has been made clear through the scandals and questionable accounting methods in recent years. In light of these instances, the accounting profession has taken steps to regain and ensure the public’s trust, which the profession relies on. In the absence of ethical practices, the profession loses its trustworthiness and reliability. This paper will discuss the key role of ethics in accounting and the efforts that have been made in the past and are being made currently to ensure that this vital component is …
A Strategic Analysis Of Foot Locker, Inc., Richard A. Sweeney
A Strategic Analysis Of Foot Locker, Inc., Richard A. Sweeney
Senior Honors Theses
During the past couple of years, Foot Locker, Inc. has underperformed the public’s expectations. This has been evidenced by the rapid slide of its share price. The current economical situation has further weighted down on the company’s ability to provide shareholder value. This paper will describe the problems associated with Foot Locker, Inc.’s underperformance in the marketplace. These problems must be remedied if the company is to earn an attractive rate of return for its investors. Using secondary research, these problem areas will be identified by analyzing the current internal and external situation surrounding Foot Locker, Inc., determining the intensity …
The Greatest Commandment: The Foundation For Biblical Servant Leadership, David Duby
The Greatest Commandment: The Foundation For Biblical Servant Leadership, David Duby
Faculty Publications and Presentations
No abstract provided.
Global Marketing Strategies And Implications For Us Based Firms, Rebecca Larson
Global Marketing Strategies And Implications For Us Based Firms, Rebecca Larson
Faculty Publications and Presentations
Global market strategies are essential for global market success. Much research has been done that denotes a direct correlation between profitability success and global market strategy success. There are several types of global market strategies by definition, but the conclusion of this author is that three possibilities surface: standardization, a form of adaptive or customized strategy, and the relatively new Global Market Strategy, or GMS. With the resulting review of each strategy, the US firm entry into the global marketing environment is reviewed.
Martha Stewart And Insider Trading, Kevin L. Rawls
Martha Stewart And Insider Trading, Kevin L. Rawls
Faculty Publications and Presentations
No abstract provided.
The Rise Of Viral Marketing Through The New Media Of Social Media, Rebecca J. Larson
The Rise Of Viral Marketing Through The New Media Of Social Media, Rebecca J. Larson
Faculty Publications and Presentations
This paper fully addresses the rationale of the need for corporate presence in social media, the value that can be derived from a well-developed viral marketing campaign, strategies for entry into this developing new media segment, and an analysis of why entry into social media is crucial for corporate success and brand management. There are marked advantages to the embracing of new formats for consumer interaction: “brands increase consumer loyalty by involving their customers in their decision-making processes, and the research provides substantial profiling intelligence as a basis for sales and marketing decisions” (Online communities, 2009, p. 13). Social media …
The Future Of Customer Relationship Management, Rebecca Larson
The Future Of Customer Relationship Management, Rebecca Larson
Faculty Publications and Presentations
Customer Relationship Management is no longer considered a business trend, but an industry standard that is required to secure and maintain competitive advantage. CRM, when correctly and effectively utilized, results in increased profitability and greater customer loyalty, two key needs for any organization. This paper will address the future of CRM, and will support assumptions for future CRM value based on effective examples of modern day success. The internet can be effectively utilized for CRM, and one company that is an example of customer loyalty success is Harrah’s Casino. Furthermore, multi-channel approaches are essential for future CRM success, as shown …
Office Depot Environmental Steward Case Analysis, Rebecca Larson
Office Depot Environmental Steward Case Analysis, Rebecca Larson
Faculty Publications and Presentations
This paper will address the case study focused on the environmental stewardship viewpoint and the guiding principles of paper procurement at Office Depot. An analysis of the case will be presented, additional topics addressed, and conclusion with recommendations provided.
Marketing Strategy And Alliances Analysis Of Starbucks Corporation, Rebecca Lingley
Marketing Strategy And Alliances Analysis Of Starbucks Corporation, Rebecca Lingley
Faculty Publications and Presentations
The Starbucks Corporation significantly utilizes alliances to expand market reach, improve product image, and develop greater company profitability. Starbucks, due to their market position and attributes, applies a Differentiation Focus strategy as defined by Porter’s Generic Market Theory. A review of Starbucks Corporation’s marketing strategies and alliance strategies proves that the company is being highly successful within this market scope.