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Theories For Competitive Advantage, Hui-Ling Wang

Hui-Ling Wang

Introduction Competitive advantage is obtained when an organisation develops or acquires a set of attributes (or executes actions) that allow it to outperform its competitors. The development of theories that help explain competitive advantage has occupied the attention of the management community for the better part of half a century. This chapter aims to provide an overview of the key theories in this space. The overview will span a long timeline, starting from the 1960s to formulations that were introduced in mid-2013. In the early period, there were two dominant theories of competitive advantage: the Market-Based View (MBV) and the …