Business Commons^™

Determinants Of Undergraduate Level Business School Choice In The Uk: The Role Of Research Reputation, Ibrahim Sirkeci, Richard Mannix

Ibrahim Sirkeci

This study investigates the role of research reputation in student choice of business school in the UK. Within the growing student demand globally along with increasing competition it is important to understand the value the service receivers (i.e. students) attach to the research reputation which often is a key determinant in university rankings. A review of the literature in this area revealed that little had been done on defining what was meant by research reputation and the specific role that this had on student choices in business schools. This gap in the literature formed the rationale for this study. We …

Ecrm Capabilities Of Sme’S: A Model And Its Relationships, Paul O. Harrigan, Andreas Schroeder, Israr Qureshi, Yulin Fang, Elaine Ramsey, Patrick Ibbotson, Darren Meister

Dr. Paul Harrigan

Organizations today have a diversity of applications available which support the management of customer relationships, namely electronic-customer relationship management (eCRM) applications. Despite the growing needs of understanding eCRM in small and medium-sized enterprises (SMEs), research to date primarily focuses on large organizations in their investigation of eCRM. Building on the theory of dynamic capabilities, this paper examines the relationships among use of the internet infrastructure, eCRM capabilities, and their resulting benefits through a survey across 286 SMEs in Ireland. Findings present significant theoretical and practical contributions. It is posited that the ICT infrastructure of the SME strongly impacts eCRM capabilities …

Taxonomy Of Selected Relationship Marketing Theories, Grace S. Thomson

Dr. Grace S. Thomson

Taxonomy of Relationship Marketing Theories

A customer-centric marketing strategy relies on the creation of value for the customer and the generation of value in return for the firm (Gupta & Lehmann, 2003). Seminal and contemporary philosophies of relationship marketing have populated scholarly journals and media for more than 50 years, addressing activities, strategies and behaviors of customer-centered firms.

This document presents a taxonomy of 20 relationship marketing theories and models that incorporate grounded theory and theoretical frameworks addressing different aspects of customer relationship marketing. An exploration of the works of Armstrong and Kotler (2008), Best (2009), Levitt (1960), King (1964), …

Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck

William C. McPeck

This is my personal review of Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart by Joe Vitale and Craig Perrine and published by Wiley in 2008.

Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck

William C. McPeck

This is my personal review of The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius by Joe Vitale and published by Wiley in 2007.

Review Of Alfie Kohn, No Contest: The Case Against Competition, J. Scott Armstrong

J. Scott Armstrong

Kohn's No Contest reviews empirical research on competition. In fact, much work has been done to determine whether competition is better than cooperation and some work has compared competition with doing the best for oneself. The research comes from many fields, but primarily from education, sports, the performing arts,and psychology. The results have been consistent, clear-cut, and surprising: competition typically results in less creativity, poorer performance, and reduced satisfaction.

Review Of Anthony Pratkanis And Elliot Aronson, Age Of Propaganda: The Everyday Use And Abuse Of Persuasion, J. Scott Armstrong

J. Scott Armstrong

This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you my conclusion?) I will use a two-sided argument to try to convince you to read this book. (Is a two-sided argument relevant in this situation and, if so, should I tell you the good news first or last?) I will reduce the asides in the rest of this review because are distracting (and distraction is not useful here, as the arguments to purchase this book are strong); suffice it to say that these are the types of issues that the authors address.

Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong

Claudia Ollenburg

The Mongolian steppes and their nomads, horses, herds and gers form a cultural landscape which is the region’s icon attraction, the central image in Mongolian marketing, the key feature of its flagship tourism products, and the most heavily commoditized component of its industry. In other Mongolian landscapes, and also in the steppes of neighboring regions and the grasslands of Africa, Australia, and North America, natural and cultural heritage are treated as separate attractions. The concept of cultural landscape is heavily used in a World Heritage context, has a significant role to play in the global tourism industry, and deserves further …

Marketing Blackness: How Advertisers Use Race To Sell Products, David Crockett

David Crockett

Marketing blackness, or black cultural identity, involves promotional strategies reliant on persons and other symbolic and material representations socially and historically constructed as black (e.g. speech and phonetic conventions, folklore, style, fashion, music, usage of the body, and the black physical form). This research presents a framework that assesses the strategic role blackness representations play in US advertising. The framework addresses the fundamental question of how advertisers use blackness representations to deliver promises about their products’ benefits, a necessary first step in ultimately understanding their effectiveness and their impact on blackness itself. The framework orders blackness representations along two dimensions …