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Ewom Correlation With Apple Stock Price Behavior, Joey Soeder
Ewom Correlation With Apple Stock Price Behavior, Joey Soeder
Research Symposium
It is widely known that eWOM influences the decision-making process of retail consumers. With the rise of commission-free trading platforms, it may also influence a growing amount of retail investors and become more relevant than ever. This study took Twitter data about the Apple, Inc. stock and conducted a sentiment analysis using the Loughran lexicon. This aggregate sentiment was then compared to stock price behavior over intervals of one hour. Logistic modelling was used to determine correlation between the two variables. Using the model, an algorithm was created that predicted 81.25% of values correctly. These findings were then compared to …
Student Colloquium: Quality & Consumer Price Perception At One Potato Two Potato, Syed Nameer Ameer, Maha Khan, Nazish Fawad Khan, Sonia Ochani, Syeda Maryam Anis
Student Colloquium: Quality & Consumer Price Perception At One Potato Two Potato, Syed Nameer Ameer, Maha Khan, Nazish Fawad Khan, Sonia Ochani, Syeda Maryam Anis
International Conference on Marketing
The purpose of this research is to determine whether or not correlation exists between the indicators of price and quality. A focus group was conducted in order to determine which attributes of price and quality are most significant to the study. Hygiene and Taste were identified as the key attributes showing strong positive correlations with both price and quality.