Business Commons^™

Tik Tok University: Rusche College Of Business, Johanna Bruhn

Undergraduate Research Conference

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown …

Becoming A Youtuber, Johanna Bruhn

Undergraduate Research Conference

No abstract provided.

Using Power Bi Reports To Support Stakeholder Relations For A Regional Non-Profit Mental Health Care Provider, Hannah Percell

Undergraduate Research Conference

Our Goal: To aid Burke in its communication of relevant data to its network of stakeholders. By presenting the data in a more visual format using Power BI, we hoped to increase reader understanding of key metrics and facilitate communication between Burke and its stakeholders.

Do Bilinguals Earn More In Texas?, Karina Weathers

Undergraduate Research Conference

Curious about the effects of knowing a second language on income, I used data from the 2017 American Community Survey to analyze the economic advantages associated with bilingualism for adults 18-64 in Texas who reported an income and positive weeks worked in the year prior to the survey. Bilingualism is defined as speaking a language at home other than or in addition to English.

Sector Correlations & Rotational Investing, Helena Collmorgen

Undergraduate Research Conference

The correlation between risk and expected return of an investment is very high. Because investors are typically risk adverse, they will take on more risk only if rewarded with higher expected returns.

Mickey’S Mustard Awareness Campaign, Juan Garcia, Miguel Esquivel, Aryauna Barnes

Undergraduate Research Conference

Mickey’s Mustard has the potential to grow sales in both main regions of Texas and its place of origin, Ohio, by increasing awareness through different channels that include social media, word of mouth, and in store adverting, and seasonal events where mustard is highly present.

Parental Financial Conditions As A Source Of Stress On First-Generation Tjc Honors Students, Michelle Reyes

Undergraduate Research Conference

INTRODUCTION

Parental support is a key factor in a child's development. Motivation coming from a parent is a substantial help on the realization of tasks. The involvement of parents on children's education is directly proportional to the level of achievement and success of the students. In low income families, parental support can be translated to pressure, the anxiety of seeing their children to pursue a career and achieve success is not a desire but it is a necessity. Regularly, the students’ parents will use their own lack of financial stability as an example to motivate their children to be better. …

A Study On The Preferences Of Generation Z On Hotel/Lodging Amenities, Maya Carter

Undergraduate Research Conference

No abstract provided.

A Valuation Of Trecora Resources, John Bledsoe, Braxton Berthot, Ashley Spitzmiller, Joshua Hunter Mcclellan

Undergraduate Research Conference

No abstract provided.

A Macroeconomic Approach For Modeling Road Traffic Fatality Rates, Josephine Unger

Undergraduate Research Conference

Introduction

After spending a month in Senegal, I noticed the lack of sound infrastructure and safe, reliable transportation systems. Using World Bank data I developed a macroeconomic predictive model for national road traffic mortality rates.

The Impact Of Political Ideology And Mass Shootings On Firearm Acquisition In The United States, Seraiah L. Scamardo

Undergraduate Research Conference

This research explores the determinants of firearm acquisition in the United States in two parallel areas: (1) the impact of political ideology, and economic well-being and (2) the impact of mass shootings.

Sfa Student Involvement In Religion And Spirituality, Jannah Wright

Undergraduate Research Conference

Understanding how others interact with religion and spirituality in both broad and narrow terms can aid in successfully reaching a captive audience. Here, information regarding relationships with religion and spirituality will be reported to understand trends in spiritual involvement among SFA students. The latter of these two is a potentially useful resource for campus spiritual organizations looking to understand and expand their current audience and increase service attendance.

Representation Of Minorities Displayed On College Webpages, Jose Cruz Perez

Undergraduate Research Conference

Advertisements play an important role in nearly everyone's life. Every single day people view a wide range of advertisements. With the population of America becoming more and more diverse in terms of race it would make sense that advertisements would reflect that same concept. However, it does not appear that advertisements actually reflect this idea. In the 2010 ads for the Super Bowl, only four out of the sixty-seven featured an African American in an ad. (Lapchick, 2010) Not only are minorities not being adequately represented in advertisements but they also only get featured for certain ads. African Americans find …

Performance Of Hispanic-Owned Businesses In Nacogdoches, Texas, Francia Y. Olivares Briseno

Undergraduate Research Conference

Hypothesis

"The Hispanic business owners have an increasing potential to become big businesses in the East Texas town because of the growth of the Hispanic population in town"

Process Analysis And Improvement Of Employee Tasks: A Study Of Wisely Hall, Shaye Smith

Undergraduate Research Conference

No abstract provided.

Cost Analysis Of Private Student Loans, John Bledsoe

Undergraduate Research Conference

Purpose of Study: To help educate students on the types and possible outcomes of private student loans, hopefully giving them an advantage when/if they are faced with the decision of what type of loan to choose.

Starbucks Corporate Social Responsibility Report, Kaylee Real, Hannah Percell

Undergraduate Research Conference

No abstract provided.

Drug Usage Among Women Attending Stephen F. Austin State University, Kimberly Pepper

Undergraduate Research Conference

The purpose of this study is to determine illegal drug usage among women attending Stephen F. Austin State University.

Attitudes Toward Illegal Drug Use, Chris Stephenson

Undergraduate Research Conference

In order to understand how these students perceived illegal drugs, we examined what factors may contribute to how these views are formed,

College Preparation: A Freshman’S Perspective, Cristyn Ritchey, Alejandra Ibarra, Julian-David M. Smith

Undergraduate Research Conference

For incoming freshmen, college can be a very challenging, exciting, confusing and overwhelming time as they transition between adolescence and adulthood in an unfamiliar environment. Through the following research, we hope to identify whether freshmen attending Stephen F. Austin State University are prepared for college or not. The Student Success Center on campus would be the most interested in this information. This could help the Student Success Center to have a better understanding of just what SFA freshmen are experiencing.

Personality Testing, Shaye Smith

Undergraduate Research Conference

No abstract provided.

Perceptions Of Current Tipping Customs And Feasibility Of A No-Tip Policy In A Micropolitan Area Of Texas, Suzanne Choate, Mary S. Olle, Todd Barrios, Gina Fe G. Causin

Undergraduate Research Conference

The purpose of this research is to examine the issues surrounding the recent trend to establish a no-tipping policy in American full-service restaurants. Most businesses experimenting with alternative tipping policies are in metropolitan areas, so this research attempts to examine a micropolitan city’s perspective on tip and no-tip policies in full-service restaurants in the area.

Management, Warren Buffett, And Optimal Firm Performance, Lane Millsap

Undergraduate Research Conference

No abstract provided.

Imagination At Work: Ge Corporate Social Responsibility, Sandi S. Whiteman, Ruth Gonzalez, Marybel I. Morones, Casey L. Skrabanek

Undergraduate Research Conference

No abstract provided.

Women In The Workforce, Courtney Beatty, Carol Wright

Undergraduate Research Conference

No abstract provided.

Grove, James Davoli, Jeremy Pounds, Andrew Krenek

Undergraduate Research Conference

Our goal was to find out what image the current residents have of the Grove Apartments in Nacogdoches, Texas.

Be Well: Biss Enterprises Wellness And Fitness Program, Juanita Reyes, Rebecca Rhame, Lane O'Brien, Judith L. Biss

Undergraduate Research Conference

BE Well is a Wellness and Fitness program designed to be implemented in a fictitious company for the Administrative Communication course at Stephen F. Austin State University.

A team of three employees from the organization, Biss Enterprises, was asked to develop the program by the CEO of the company. The team researched and explored different options to create a wellness and fitness program suitable for all the employees in the company.

Nacogdoches Senior Center Marketing Research, Emily Poris, Josh Sholders, Marisa Salazar

Undergraduate Research Conference

No abstract provided.

Support Of Campus Carry At Stephen F. Austin State University, Ashlyn Reece, Ryan Phelps

Undergraduate Research Conference

No abstract provided.

Nacogdoches Livability Project: Image Of University Mall, Vanessa Arasin, Quinton Nunn, Cody Ressler

Undergraduate Research Conference

Introduction Our Client, Dr. Forbes, is doing a project to assess livability in Nacogdoches based on three mutually reinforcing areas: economics, environment, and society. He also wanted to know the types of businesses that would make students spend money at the University Mall. Our assignment from our professor was to find out Stephen F. Austin State University students’ image of the University Mall, so the research team decided to try to accomplish both objectives.

Objective The objective of the project was to gain a better understanding of the environment, economics, and Stephen F. Austin State University students’ image of University …