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Articles 1 - 30 of 109
Full-Text Articles in Business
Beyond The Exit: Moma Design Store & The Extended Museum Experience, Anna C. Wershbale
Beyond The Exit: Moma Design Store & The Extended Museum Experience, Anna C. Wershbale
Undergraduate Honors Theses
American art museum attendance soared following World War II as museums became popular education and entertainment destinations for the growing middle class. Shaped by the influence of 1980s Reaganomics and the effects of neoliberal funding policies, museum shops developed from small information desk ventures into a vital source of public relevance and financial sustainability. When given creative liberty and economic attention, the now standardized amenity presented the opportunity to sell institutional ethos. In light of neoliberal capitalism’s tendency to construe value primarily in economic terms, shops reveal how the art museum strategically assigns new meaning to its collection, mission, and …
Women In Leadership: How Far Have We Come And Where Do We Go?, Alexandra Hill
Women In Leadership: How Far Have We Come And Where Do We Go?, Alexandra Hill
Undergraduate Honors Theses
Corporate leadership has evolved throughout the decades due to societal and organizational changes. With a shift towards a more equitable workplace, women have taken on higher executive roles. While there has been progress, women are still outnumbered in leadership positions. Where do we go from here? What can organizations and society do to advance the idea of leadership as a gender-neutral concept? This paper researches the evolution of leadership theory, the gender differences in women’s leadership styles, and the challenges women encounter in their positions of power. Through analysis of the internal and external barriers facing women’s advancement into and …
Financial Literacy In College Today: Is It Needed?, Jasper Tatsuya Lem
Financial Literacy In College Today: Is It Needed?, Jasper Tatsuya Lem
Undergraduate Honors Theses
Californians are facing several financial crises, headlined by 4.5 million Californians falling below the poverty line, a 4.2% unemployment rate, and the fall of Silicon Valley Bank in early March 2023. In the face of these perilous circumstances, it is worth asking if California’s education system could be improved to accommodate more financial literacy classes. Currently, the Golden State does not mandate a financial literacy course in any level of education, kindergarten through senior year of college. Previous research indicates that financial literacy courses would be more effective if mandated in college courses rather than high school. However, there has …
The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell
The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell
Undergraduate Honors Theses
This study evaluates the impacts of brand storytelling on customers of a craft brewery and distillery in East Tennessee. Brand storytelling is well researched, but has not been applied to niche sectors and customer response. The study consisted of a 15-question survey distributed to customers of Tennessee Hills Distillery and Brewstillery (TN Hills), and received 139 responses. The results were that despite a seeming trend of lack of engagement with the business, respondents value brand stories and can identify unique brand characteristics. Respondents’ answers reflected a personal connection with TN Hills, and connected the brand to grander ideals like the …
You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen
You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen
Undergraduate Honors Theses
With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …
Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley
Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley
Undergraduate Honors Theses
Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.
Branding Strategies In Non-Profit Organizations, Bryson Senter, Bryson Elliott Senter
Branding Strategies In Non-Profit Organizations, Bryson Senter, Bryson Elliott Senter
Undergraduate Honors Theses
Branding through children is a marketing tactic that many organizations and businesses utilize today; but what marketing strategy best carries out a message to the children and their guardians themselves? This thesis examines the different strategies used by for-profit and not-for-profit companies in order to better understand branding through children. It dives into an experiment testing the effectiveness of various marketing approaches and their success of gaining further children at events. The strategies are then dissected into which worked best in order to answer the question, “What branding strategies are most effective for non-profits which focus on children?”
Social Media Marketing Strategies For Small Businesses: A Comprehensive Guide To Success And Growth, Isaac Deel
Social Media Marketing Strategies For Small Businesses: A Comprehensive Guide To Success And Growth, Isaac Deel
Undergraduate Honors Theses
Social Media Marketing Strategies for Small Businesses: A Comprehensive Guide to Success and Growth, explores the use of social media marketing strategies for small businesses.The purpose of this study is to identify specific strategies, techniques, and best practices for successful social media marketing. Social media has become a powerful marketing tool for businesses to promote their products and services. However, small businesses face unique challenges in the marketing landscape, including limited resources and low marketing budgets. Social media provides a low-cost, highly effective way for small businesses to reach new audiences and communicate with potential customers. With the right strategies, …
What If I Liked It Better Before? An Analysis Of Consumer Reactance To Brand Logo Redesigns, Lauren Bushnell
What If I Liked It Better Before? An Analysis Of Consumer Reactance To Brand Logo Redesigns, Lauren Bushnell
Undergraduate Honors Theses
Past research has explored the relationship between logo redesigns and consumer behavior, specifically detailing the influence of brand connection on consumer processing of logo redesigns. Such research has found that variations in logo design have key implications on consumer connection to brands in ways that influence brand attitude. Key constructs explored include brand loyalty and commitment, the extent or style of changes in redesigns, and visual processing of logos as a means of determining future behaviors. While prior research emphasizes the influence of loyalty and connection to brands in relation to consumer processing of logo redesigns, research has not fully …
The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline
The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline
Undergraduate Honors Theses
Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …
Becoming A More Empathetic Leader And Person, Rachel Shellstrom
Becoming A More Empathetic Leader And Person, Rachel Shellstrom
Undergraduate Honors Theses
When defining empathy, the most common definition is “stepping into someone else’s shoes.” Along with this definition, many also share that it is important to have empathy and be an empathetic person. Yet, when thinking about its importance and this definition, a few questions arise: can we actually step into someone else’s shoes? Can we truly understand what someone else is feeling and experiencing if we are not them or do not hold the same identities that they do? Through a deeper exploration of existing empathy building certificate programs and empathy research, this thesis project explores these exact questions and …
Collections As Currency? New Approaches To Art Museum’S Deaccessioning Dilemmas, Juliana Guerra
Collections As Currency? New Approaches To Art Museum’S Deaccessioning Dilemmas, Juliana Guerra
Undergraduate Honors Theses
The Association of Art Museum Directors (AAMD) defines deaccessioning as “the process by which a work of art or other object is permanently removed from a museum’s collection.” Though deaccessions have occurred quietly throughout history, these practices have been recently thrust into the spotlight as art museums grapple with the unprecedented economic challenges of the 21st century. While monetizing the collection is legal, it is undoubtedly controversial, especially in light of the AAMD’s pandemic-prompted decision to suspend sanctions on museums that apply these funds towards operations. With today’s booming art market, deaccessioning may provide an attractive windfall to a struggling …
The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak
The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak
Undergraduate Honors Theses
Space, as defined as a three dimensional extent in which objects and events have relative position and direction, is conversely bound through clothing, architecture, and other margins that organize humanhood for everyday purpose. Continually, clothing imposes and extends itself into everyday experiences and dictates notions of interaction between both people and objects. In this written body of work, my intention is to explore public and private spatial influences within clothing and the ways in which these influences can be curated to reflect and evoke notions of interaction and identity. Following three related studies on space, form, and curation, a survey …
Consumer Preferences For Sustainability And Its Impacts On Strategic Management Processes In The Chemical Industry: An Exploratory Investigation, Levi Little
Undergraduate Honors Theses
The ability to create and implement sustainable business operations has become increasingly important for chemical firms to keep up with ever-growing consumer demands for sustainability. This thesis is an exploratory investigation designed to examine the strategies and decisions made by top management of select chemical firms while dealing with consumer pressures for sustainable products and processes. The implementation of specific structures and processes were studied to measure the extent chemical firms have taken for sustainable operations. These measures of the strategic processes of the firms studies include corporate vision, mission, and goals, sustainability structure, product offerings, supply chain management, reporting, …
Bucwild, Morgan Mcclanahan
Bucwild, Morgan Mcclanahan
Undergraduate Honors Theses
BucWild is a student-led organization, by the students for the students. We are closing the gap between student life and athletics through social media. We believe that in order for students to have the best experience possible at ETSU, involvement is crucial. In May of 2021, we began our mission to launch this organization for the 2021-2022 school year. Here is an in-depth look at how we did this.
Intraday Algorithmic Trading Using Momentum And Long Short-Term Memory Network Strategies, Andrew R. Whitinger Ii
Intraday Algorithmic Trading Using Momentum And Long Short-Term Memory Network Strategies, Andrew R. Whitinger Ii
Undergraduate Honors Theses
Intraday stock trading is an infamously difficult and risky strategy. Momentum and reversal strategies and long short-term memory (LSTM) neural networks have been shown to be effective for selecting stocks to buy and sell over time periods of multiple days. To explore whether these strategies can be effective for intraday trading, their implementations were simulated using intraday price data for stocks in the S&P 500 index, collected at 1-second intervals between February 11, 2021 and March 9, 2021 inclusive. The study tested 160 variations of momentum and reversal strategies for profitability in long, short, and market-neutral portfolios, totaling 480 portfolios. …
Online Atmospherics In Second-Hand Retail, Hope Manuel
Online Atmospherics In Second-Hand Retail, Hope Manuel
Undergraduate Honors Theses
Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …
Risk-Return Dynamics Using Leveraged Etf Options, Eliza Wampler
Risk-Return Dynamics Using Leveraged Etf Options, Eliza Wampler
Undergraduate Honors Theses
This study uses barbell strategies on the S&P 500 and the NASDAQ 100 to explore if funds invested primarily in fixed income assets with a portion of the investment placed in in-the-money call options can participate in upside potential, while also reducing risk. This study examines call options on the underlying indexes as well as their leveraged, 2x and 3x, counterparts. The barbell strategy studied, 88% in fixed income bonds and 12% in call options, does not have a higher return than the underlying index, and adds additional risk. However, a weighted portfolio with combinations of a risk-free asset and …
The Relationship Between Twitter Mentions & Stock Volatility During Trading Hours, Connor Day
The Relationship Between Twitter Mentions & Stock Volatility During Trading Hours, Connor Day
Undergraduate Honors Theses
A new paradigm in investing has been created where people have easier access than ever to invest in the stock market from the convenience of their phones. Through zero-commission trading apps, like Robinhood, less starting capital is required. This research is used to investigate the relationship between the frequency of social media mentions on Twitter and a particular stock’s volatility. This will be done using the qualitative data analyzing tool AtlasTi to calculate the frequency in which a particular stock ticker is mentioned on Twitter during trading hours. The volatility of the stock will be calculated using data from Yahoo! …
Motion Capture Technologies: Viability Of Consumer Level Motion Capture Solutions, John Thomas
Motion Capture Technologies: Viability Of Consumer Level Motion Capture Solutions, John Thomas
Undergraduate Honors Theses
Motion Capture is a prevalent and useful technology in the animation industry as well as the medical and military industries. As technology becomes better and cheaper it begins to enter the consumer market. A consumer interest in motion capture animations made by anyone has been created with the technology. This paper will focus on a review of the new technologies that have allowed the beginning of consumer-level motion-capture animations. Included will be a review of the history of motion capture and then a study of methods, workflows, and necessary prerequisites for making motion capture data using consumer-available tools. The study …
Exploring Inventory Management's Effects On A Company's Profitability, Mason Frye
Exploring Inventory Management's Effects On A Company's Profitability, Mason Frye
Undergraduate Honors Theses
Effective inventory management policy is a recognizable critical driver for company success, but which techniques and tools are relevant today? This thesis explores the theory that a company's inventory management practices directly impact the firm's efficiency, responsiveness, and profitability. Research from previously published studies on inventory management is shared to develop a framework of understanding to answer the question of relevancy. Additionally, interviews with successful business professionals within the field provide additional insight into specific inventory management practices that affect profitability and performance. Moreover, these professionals discuss how the practices are effectively applied in the real world today. Finally, this …
The Authenticity Of Body Positivity In The Media: A Comparative Analysis Of Four American-Owned Companies, Emma Mink
Undergraduate Honors Theses
Marketing strategies are changing how businesses sell their products. The body positivity movement is causing consumers to examine companies to determine if their intentions are authentic. Some of the ways consumers evaluate company authenticity include examining corporate social responsibility reports, types of advertising, or the brand-cause fit between the company and the body positivity movement. The author of this study followed two companies (Dove and Aerie) that are known for body positive advertising messages and two companies (Mattel/Barbie and Victoria Secret) that are known for promoting unrealistic body expectations. The author examined each companies’ mission statement, annual report, and types …
The Investment Gap: An Exploration Of Why So Few Women Study Finance At Brigham Young University, Elizabeth Anne Pearson
The Investment Gap: An Exploration Of Why So Few Women Study Finance At Brigham Young University, Elizabeth Anne Pearson
Undergraduate Honors Theses
This thesis explores the root cause of the systemic underrepresentation of women in the finance industry by investigating why so few women choose to study finance in college. It looks in depth at why there is a low percentage of women that graduate in finance from Brigham Young University each year by analyzing the survey responses of women in business majors across the Marriott School. The thesis discusses three areas of solutions for greater mentorship, transparency, and exposure that can be implemented through five actionable steps to help shift the dynamic of representation. While I do not aim to make …
Silent Auction Fundraiser Dinners And Nonprofit Organizations, Kristine Chiles
Silent Auction Fundraiser Dinners And Nonprofit Organizations, Kristine Chiles
Undergraduate Honors Theses
This paper describes and analyzes the Goldendale Pregnancy Resource Center’s annual fundraiser dinner and silent auction that was held November 4, 2021. It discusses the importance of nonprofit organizations, the difficulties encountered when planning the event, and an analysis of areas of improvement for future events. The information gathered will be used to determine the profitability of the event for the Goldendale Pregnancy Resource Center. The goal of the project is to increase revenue for the Goldendale Pregnancy Resource Center and be able to provide helpful fundraising information to other similar nonprofit organizations, although external factors, such as the COVID-19 …
Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette
Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette
Undergraduate Honors Theses
The professional world is evolving, and business leaders are required to operate in sometimes difficult situations for which they might feel unprepared. While in recent years, research on emotional intelligence has shown to be an important leadership component, it is not always translated successfully to business leadership nor contextualized to young leaders. This project aims to present a workshop to help people in leadership communicate effectively with their employees using skills stemming from increased emotional intelligence. The workshop draws on a range of literature and experiences in leadership training and emotional intelligence. Key concepts that serve as the focal points …
Resilience In The Face Of Adversity: An Analysis Of The Refugee Entrepreneurial Population And Their Resources In The Mid-Atlantic Region Of The United States., Zahin Mahbuba
Undergraduate Honors Theses
This study presents an overview and analysis of refugee entrepreneurship in the United States' Mid-Atlantic region for refugee entrepreneurship by interviewing three refugee entrepreneurs and two professional individuals who actively work with refugee entrepreneurs. It introduces the refugee population and climate in the United States, and examines the connections between forced migration and entrepreneurship in the present literature along with factors that affect access and viability of entrepreneurship due to economic and social barriers, cultural and familial influences and financial hurdles. Through the interviews and examination of existing literature, three different traits distinguished refugee entrepreneurs in the region, according to …
Examining The Current Role Of Out-Of-State Buyers In The Tri-Cities Within The Confines Of Residential Real Estate, Paul Arrowood
Examining The Current Role Of Out-Of-State Buyers In The Tri-Cities Within The Confines Of Residential Real Estate, Paul Arrowood
Undergraduate Honors Theses
We are seeing an influx of out-of-state buyers into Tennessee, and the Tri-Cities area specifically. As a major emerging housing market in the US, the Tri-Cities is being inundated by people from all states and walks of life seeking a better life in Appalachia. Although the reasons vary by person, many agree that political alignment, taxation levels, and the quietness of this area lends itself to population growth. While most members of the housing industry have noticed this uptick in out-of-state buyers, few have taken the time to analyze their own records or review the empirical evidence that is present …
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Undergraduate Honors Theses
As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …
Risk Management And The Collegiate Real Estate Market During The Covid-19 Pandemic, John Spencer Tippets
Risk Management And The Collegiate Real Estate Market During The Covid-19 Pandemic, John Spencer Tippets
Undergraduate Honors Theses
This thesis is a study of business risk management for collegiate real estate firms in cataclysmic events, such as but not limited to the COVID-19 pandemic. The study applies principles and frameworks for Strategic Risk Management (SRM) from Dr. Paul Godfrey’s book, “Strategic Risk Management: New Tools for Competitive Advantage in an Uncertain Age.” Included is an analysis of original survey data collected from Provo college students, how students responded to business decisions by local real estate management firms, and university policies. The data from Provo is heavily influenced by unique circumstances for that particular market, such as BYU housing …
How Covid-19 Has Accelerated The Shift Towards A More Sustainable Fashion Industry, Samantha Frances Casey
How Covid-19 Has Accelerated The Shift Towards A More Sustainable Fashion Industry, Samantha Frances Casey
Undergraduate Honors Theses
Sustainability in fast fashion is a pertinent issue as the fashion industry is one of the most environmentally damaging industries. Fashion retailers have started to integrate sustainability initiatives, but consumer preference is vital to making firms change their practices. As the COVID-19 pandemic hit the world in 2020, worldwide lockdowns exposed the fragility of the consumer-driven fast-fashion business model. This thesis will examine how COVID-19 has and will continue to impact sustainability in the fashion industry. More specifically, this thesis will examine the implications of consumer sustainability preferences brought about by the pandemic. These implications accelerate the preexisting sustainability trends …