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Theses Digitization Project

2002

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Articles 1 - 15 of 15

Full-Text Articles in Business

Internet Radio: Identifying Administrative And Regulatory Gaps In A Cyberspace World Without Borders, Linda-Marie Sundstrom Jan 2002

Internet Radio: Identifying Administrative And Regulatory Gaps In A Cyberspace World Without Borders, Linda-Marie Sundstrom

Theses Digitization Project

The purpose of this paper is to identify gaps in regulatory policies resulting from the emergence of Internet radio. To accomplish this purpose, the paper seeks to: 1) provide insights into agencies that may have direct involvement in potentially regulating Internet radio; 2) explore the concepts of jurisdiction in cyberspace; and 3) address the regulatory challenges that exist when traditional country borders no longer apply.


The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien Jan 2002

The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien

Theses Digitization Project

According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over …


Redlands Nursery And Tree Company, Nathan Michael Miller Jan 2002

Redlands Nursery And Tree Company, Nathan Michael Miller

Theses Digitization Project

The purpose of this project is to outline a business that is in the start up phase. This business is going to come to life when the City of Redlands approves the plan. The plan is in its final stages with the City of Redlands. The business will be known as Redlands Nursery and Tree Company.


The Feasibility Of Establishing A Ministry Of Tourism In The United Arab Emirates, Suhail Al Neyadi Jan 2002

The Feasibility Of Establishing A Ministry Of Tourism In The United Arab Emirates, Suhail Al Neyadi

Theses Digitization Project

The purpose of this study is to identify the various events that would attract tourists, and develop strategies that would reach the target market to increase tourism in the United Arab Emirates (UAE), formerly known as the Trucial States prior to 1971.


Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond Jan 2002

Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond

Theses Digitization Project

The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.


The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier Jan 2002

The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier

Theses Digitization Project

The public relations response of the church to the sexual abuse malady is the focus of this project. The purpose of this project is to evaluate the discourse and actions of the church according to image restoration theory.


Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul Jan 2002

Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul

Theses Digitization Project

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.


Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana Jan 2002

Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana

Theses Digitization Project

In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth.


The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert Jan 2002

The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert

Theses Digitization Project

This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …


Integrated Marketing Communications, Yousef Ali Obidan Jan 2002

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.


Integrated Marketing Communications, Yousef Ali Obidan Jan 2002

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.


Providers Choices In Web-Medical Records: An Analysis Of Trade-Offs Made By Physicians In San Bernardino County, Jay Eriah Shankar Jan 2002

Providers Choices In Web-Medical Records: An Analysis Of Trade-Offs Made By Physicians In San Bernardino County, Jay Eriah Shankar

Theses Digitization Project

This thesis concluded that offering physicians an appropriate Web-based transcription service should be well received and improve their medical record management and patient care.


The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra Jan 2002

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.


Electronic Banking Business Practices And Marketing, Abdullah Alomran Jan 2002

Electronic Banking Business Practices And Marketing, Abdullah Alomran

Theses Digitization Project

The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.


Data Warehouse Applications In Modern Day Business, Carla Mounir Issa Jan 2002

Data Warehouse Applications In Modern Day Business, Carla Mounir Issa

Theses Digitization Project

Data warehousing provides organizations with strategic tools to achieve the competitive advantage that organazations are constantly seeking. The use of tools such as data mining, indexing and summaries enables management to retrieve information and perform thorough analysis, planning and forcasting to meet the changes in the market environment. in addition, The data warehouse is providing security measures that, if properly implemented and planned, are helping organizations ensure that their data quality and validity remain intact.