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Articles 1 - 30 of 37
Full-Text Articles in Business
Group Culture In Successful Organizations, Courtney Cybert
Group Culture In Successful Organizations, Courtney Cybert
Senior Honors Projects, 2010-2019
The purpose of this paper is to analyze the Eta Delta chapter of Beta Alpha Psi and determine whether its group culture is enhancing or diminishing its success. Daniel Coyle, in his book, The Culture Code: The Secrets of Highly Successful Groups, examined several successful organizations including the U.S. Navy’s Seal Team Six, IDEO, the San Antonio Spurs, and Google. From his observations, he classified the characteristics of successful group culture into three traits: build safety, share vulnerability, and establish purpose. Through these traits, he places an emphasis on the idea that the interaction of group members, rather than …
Antwerp-Opedia: A Microsoft Sharepoint Site, Catherine Susco
Antwerp-Opedia: A Microsoft Sharepoint Site, Catherine Susco
Senior Honors Projects, 2010-2019
As my Honors Capstone project, I implemented a Microsoft SharePoint site where JMU study abroad alumni from the College of Business Semester in Antwerp program can share their experiences and travel tips with other JMU students preparing to go to Antwerp. The goal of this project was to develop an online portal to host a collaborative, centralized site where students can find information regarding the Semester in Antwerp program. Resources on the site include information about the Antwerp program, tourist information and general international travel information. The Microsoft SharePoint site developed throughout this project includes a Wiki general information page, …
Expanding Business To Harrisonburg, Graham Maguire
Expanding Business To Harrisonburg, Graham Maguire
Senior Honors Projects, 2010-2019
This study will attempt to determine whether Harrisonburg is a viable option for expanded retail options. Fifteen stores will be examined that have performed well throughout the United States over the past several years based on several different metrics. Data used to compared these stores will be collected via a survey distributed to James Madison University students and public census data. Additionally, several stores that are already in operation in Harrisonburg will be assessed to serve as a comparison group. By the end of this study, I will offer recommendations on which of the 15 stores in the study would …
Children Of Milagros: Bringing Aid To A Community Center In Need, Matthew Ashley
Children Of Milagros: Bringing Aid To A Community Center In Need, Matthew Ashley
Senior Honors Projects, 2010-2019
Children of Milagros, Inc. (COM) was organized for the charitable purposes of providing tuition for educational and developmental services to underprivileged children in the Dominican Republic. Currently COM offers aid to a sole beneficiary, Espacio Infantil Madison (EIM). EIM is a community center in Gurabo, Dominican Republic that provides a safe, educational environment for young children of low-income families. To establish a rationale for funding the space, this project explores the needs of the community as well as the present and future benefits of early childhood education and socialization for individuals. The remainder of this project discusses the founding of …
Learning How To Learn, Kyle Duffie
Learning How To Learn, Kyle Duffie
Senior Honors Projects, 2010-2019
The purpose of this paper is to analyze and create a discussion regarding the human science of learning. For the last two semesters, I have been involved in tutoring students in the principles of accounting. The key difference between these two semesters was my mindset towards learning. My first semester tutoring I taught “firing from the hip.” Simply answering questions or working problems myself and explaining them as I went along. And yes, I do believe this style of tutoring helped these students. Looking back however, I can’t help but think of myself as someone living in the 17th …
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Senior Honors Projects, 2010-2019
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
An Analysis Of Tourism’S Impact On Our Modern World And Possible Solutions To Creating Sustainable Tourism Management, Morgan Hack
An Analysis Of Tourism’S Impact On Our Modern World And Possible Solutions To Creating Sustainable Tourism Management, Morgan Hack
Senior Honors Projects, 2010-2019
→ This is an in-depth analysis of how tourism impacts communities around the world, looking at four specific case studies, taking into account each nation’s human development index (HDI), population, location, and the number of tourists traveling to these destinations each year. The research concentrates on the strengths and weaknesses of each city’s tourist management practices, and then there are proposed solutions based on their needs and available resources. When talking about sustainable tourism, it is essential to understand it in terms of future maintainability. Sustainable tourism is defined as “tourism that takes full account of its current and future …
The Future Of The Euro In A Post-Greek Environment: Opportunities And Perils, Mallory Orr
The Future Of The Euro In A Post-Greek Environment: Opportunities And Perils, Mallory Orr
Senior Honors Projects, 2010-2019
This thesis will discuss the integration across Europe within the past century that led to European monetary union with the creation of the euro currency. It will then explain how the global financial crisis manifested in Europe, namely with the European sovereign debt crisis. This crisis deeply affected the economy of the eurozone, notably Greece and other southern European nations. Finally, this thesis will examine the future of the currency as well as the European Union.
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Senior Honors Projects, 2010-2019
Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …
Frank J. Wilson: The Father Of Forensic Accounting, Luke Catania
Frank J. Wilson: The Father Of Forensic Accounting, Luke Catania
Senior Honors Projects, 2010-2019
The purpose of this paper is to spread awareness and confer recognition upon a mostly forgotten individual: Mr. Frank John Wilson, who was quintessential in the development of techniques used in the field of forensic accounting today. An in-depth analysis into Wilson’s early years as an investigator as well as two of his most significant cases, Al Capone and the Lindbergh Baby kidnapper, will demonstrate the techniques he pioneered. Within the framework of these cases, the techniques utilize exemplify the accounting, auditing, and investigative skills required in the forensic accounting field. Specifically, these investigations showcase Wilson’s innovative and unprecedented approaches …
Peer Assisted Study Sessions For Financial Accounting, Laura Salt, Caitlin Larrick
Peer Assisted Study Sessions For Financial Accounting, Laura Salt, Caitlin Larrick
Senior Honors Projects, 2010-2019
James Madison University (JMU) offers Peer Assisted Study Sessions (PASS) for a variety of courses throughout different disciplines. This past Spring semester PASS was offered for 15 courses across campus, including three courses in the College of Business (COB). PASS is administratively handled and financial supported by JMU. They are review sessions led by students who have successfully completed the same course with the same professor in order to help improve students’ performance in that same course. Since we conducted similar review sessions, we adopted the same name, PASS, because many students were familiar with this term from other COB …
Studying Abroad: A Travel Campaign, Flora Lindsay
Studying Abroad: A Travel Campaign, Flora Lindsay
Senior Honors Projects, 2010-2019
This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.
Employee Empowerment Through Ethical Decision-Making, Jessica Mongold
Employee Empowerment Through Ethical Decision-Making, Jessica Mongold
Senior Honors Projects, 2010-2019
An exploration of the importance of empowerment in the hospitality industry, and the use of ethical decision-making strategies to standardize service.
A Cross-Cultural Examination Of The Effect Of Employer Support On Employee Productivity, Shawn Tuman, Haley Lipton
A Cross-Cultural Examination Of The Effect Of Employer Support On Employee Productivity, Shawn Tuman, Haley Lipton
Senior Honors Projects, 2010-2019
The purpose of this creative, collaborative, capstone project is to conduct a cross-cultural examination of the effect of employer support on employee productivity by compiling, examining, and synthesizing conclusions from existing research. In a world of growing globalization and technological innovation, the speed of productivity is often the cornerstone that differentiates successful businesses from unsuccessful businesses, providing a competitive advantage to the quick while the others fall behind. Often this increased level of efficiency comes at a cost beyond the price of the product and the salary of employees, a deeper, psychological cost. By reviewing research focused in the United …
The Role Of Leadership In Student Organizations, Samantha Mcanallen
The Role Of Leadership In Student Organizations, Samantha Mcanallen
Senior Honors Projects, 2010-2019
The purpose of this paper is to analyze the extent to which the leaders of the Eta Delta chapter of Beta Alpha Psi (BAP) and the JMU Women’s Rugby club embody the characteristics of the leaders of successful organizations by examining these two organizations in the context of the characteristics of successful organizational cultures. In order to conduct an appropriate examination of the cultures of these two organizations, I chose to compare them to the characteristics of successful group cultures presented in Daniel Coyle’s The Culture Code: The Secrets of Highly Successful Groups. Throughout his book, Coyle highlights the …
Export Plan For Maurertown Trailers To Vietnam, Dan Ford
Export Plan For Maurertown Trailers To Vietnam, Dan Ford
Senior Honors Projects, 2010-2019
Because of the scant information available on the market and competition in Vietnam, I recommend that Maurertown Trailers does not immediately enter the Vietnamese market. Prior to exporting to Vietnam, it would be best if Maurertown exports to other countries that are more similar to the United States market, such as Canada and Western Europe. If the company does determine that it is in its best interest to export to Vietnam, it should begin by engaging with trade shows, where it can showcase its product (most preferably its dump trailer since this attracts a wide customer base in the US) …
A Hospitality Themed Event: A Journey Through Camelot, Jane Aronds
A Hospitality Themed Event: A Journey Through Camelot, Jane Aronds
Senior Honors Projects, 2010-2019
This paper discusses my Themed Event Project, Camelot, which also served as my hospitality management capstone project. With a team of four other hospitality management students, I planned and executed a creative themed event surrounding the overarching theme of Medieval times and the Royal court of Camelot. Decorations, food, and entertainment for the event were based on Medieval culture to create a royal castle experience for guests to dine like kings and queens for the evening. This paper will outline all details of the event such as floor diagrams, decorations, menu items and entertainment. It will also outline analyses …
Celebrity Chefs As Influencers Of Food Well-Being, Briana Cifelli
Celebrity Chefs As Influencers Of Food Well-Being, Briana Cifelli
Senior Honors Projects, 2010-2019
The concept of being a “celebrity chef” has changed throughout the years. Using Block et al’s (2011) Food Well-Being pinwheel and Lane and Fisher’s (2015) research about celebrity chef influence on a UK student population, this study investigates celebrity chef culture as viewed by Millennials in the U.S. The research explores the potential influence of celebrity chefs as influencers of food culture and food habits, the modern chef’s role as celebrity endorsers for Corporate Social Responsibility (CSR) campaigns, and whether perceptions of celebrity chef culture differ between the UK and the U.S. Data collection was through an online survey using …
Creative Advertising Portfolio, Hayley E. Sunderman
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …
Using Sport As A Global Change Agent: The United Nations Model Of Sport For Development, Meghan Burke
Using Sport As A Global Change Agent: The United Nations Model Of Sport For Development, Meghan Burke
Senior Honors Projects, 2010-2019
Since 2001, the United Nations (UN) has used sport as a development tool through the United Nations Office on Sport for Development and Peace (UNOSDP). This paper examines the issues in the Sport for Development and Peace (SDP) movement that warranted the UN’s involvement and looks at how and why the UN uses sport. It will also offer recommendations on how it can continue to do so in a more sustainable way. Academics have struggled to find a way to measure the success of the SDP movement and the only evidence that exists that shows that sport is creating long-term …
A Taste Of Tuscany, Brigid M. Greaney, Taylor N. Palma, Jacqueline C. Herrick
A Taste Of Tuscany, Brigid M. Greaney, Taylor N. Palma, Jacqueline C. Herrick
Senior Honors Projects, 2010-2019
The purpose of this Honor’s Paper is to demonstrate the comprehensive scholastic work and practical experience that we—Taylor Palma, Jackie Herrick, and Brigid Greaney—have completed in the Hart School of Hospitality, Sport & Recreation Management at James Madison University. In this paper we will discuss our Themed Event project, A Taste of Tuscany, with its rationale rooted in Italian food and wine culture. Authenticity and faithfulness to the Italian ways were of chief importance throughout the planning and execution of our project. In outlining the details of our event, we have included the logistics, from menus to floor diagrams, …
The Expanded Auditor's Report: A Case Study From The United Kingdom, Maria Jones
The Expanded Auditor's Report: A Case Study From The United Kingdom, Maria Jones
Senior Honors Projects, 2010-2019
This paper examines whether or not the Public Company Accounting Oversight Board should adopt new standards similar to those recently adopted in the United Kingdom by performing a qualitative analysis of the information provided in the expanded auditor’s reports of four major UK grocery store chains both prior to and after the adoption of the new standard. In my analysis I find that the external auditor is frequently reporting on key audit matters and risks that are already being reported by management, and therefore already known to investors, suggesting little to no added value in the expanded auditor’s report.
Zeppy Low Calorie Alcoholic Beverages Business Plan, Allison Zeppuhar
Zeppy Low Calorie Alcoholic Beverages Business Plan, Allison Zeppuhar
Senior Honors Projects, 2010-2019
The documentation of a college-level student starting her first company in the alcoholic beverage industry. Allison Zeppuhar created a low calorie alcoholic beverage brand called Zeppy during her junior and senior year of college at James Madison University. This documentation includes an executive summary, a reflection of her findings, her timeline, an entity-relationship diagram, To Be Manufacturing and Customer Order process maps, and a progress journal.
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin
Senior Honors Projects, 2010-2019
This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards. We extend findings from the Quesenberry et al. (2012) study by investigating IMC touchpoint data within award-winning Effie campaigns from 2011-2016. Data was collected from the Effie database and then analyzed to explore how touchpoints have evolved. Results indicate that there are several new categories of touchpoints used in recent campaigns. We refer to these categories as Emerging Touchpoint Categories as a comparison against Quesenberry et al.’s category findings, hereafter referred …
Potable To Poisonous: An Analysis Of The Flint, Michigan Water Crisis, Christina M. Reilly
Potable To Poisonous: An Analysis Of The Flint, Michigan Water Crisis, Christina M. Reilly
Senior Honors Projects, 2010-2019
Flint, Michigan, switched its drinking water source from Lake Huron to the Flint River in April 2014 to cut costs after a projected deficit. When an accumulation of lead and bacteria contamination was discovered over a year after the switch, Michigan was declared to be in a Federal State of Emergency. This case study investigates the events and actions leading to both the water contamination and public exposure of the crisis, as well as explores how the constituents responded and continue to be impacted by the events.
Revitalizing Classical Music Interest And Concert Attendance: Why Today's Youth Are Deterred From Classical Music And Why Symphony Orchestras And Businesses Need To Get Involved, Caroline M. Clouse
Revitalizing Classical Music Interest And Concert Attendance: Why Today's Youth Are Deterred From Classical Music And Why Symphony Orchestras And Businesses Need To Get Involved, Caroline M. Clouse
Senior Honors Projects, 2010-2019
This paper seeks to explore the divide between classical music institutions and the youth of today. Interest in classical music is on a steady decline among Millennials and this paper provides a discourse on some of the prevailing reasonings behind the deterrents to classical music concert attendance. German studies concerning the current state of classical music and it's standing among youth that previously have never been translated are described within, so that this important information may be disseminated. Lastly, there is a discussion on the importance of innovative marketing techniques and concert offerings as well as how and why today's …
What Predicts Loan Repayment At Auto Capital?, Kathleen Fogg
What Predicts Loan Repayment At Auto Capital?, Kathleen Fogg
Senior Honors Projects, 2010-2019
There are many underbanked Americans who struggle to obtain financing due to poor credit or no credit. Credit score is the primary measure used in the United States to determine credit worthiness, however there are many problems with credit score. Credit score may not be an accurate representation of risk and it can be manipulated. In addition, many Americans do not have a credit score. Some companies are beginning to use alternative measures to underwrite, but there are no published studies on using this method for subprime auto loans. This paper examines the potential alternative measures that Auto Capital, a …
Ngo Collaboration In Natural Disaster Response Efforts- A Comparative Case Study Of Earthquakes In Asia, Richelle S. Grogg
Ngo Collaboration In Natural Disaster Response Efforts- A Comparative Case Study Of Earthquakes In Asia, Richelle S. Grogg
Senior Honors Projects, 2010-2019
This paper examines the response of NGOs to natural disasters, specifically in regards to collaboration efforts. The study utilizes a comparative case study methodology of most-similar design to look at three specific disasters- The Kashmir Earthquake, The Sichuan Earthquake, and The Japan Earthquake. Within each of these earthquakes the organizations Doctors Without Borders, the International Red Cross, and Oxfam International’s specific responses will be highlighted. The collaboration efforts will be examined utilizing general questions focusing on willingness to collaborate, commitment, and compatibility of objectives. Ultimately, this study found that all three components seem to be hypotheses worthy of further study.
The Effect Of The Sarbanes-Oxley Act Of 2002 On Earnings Quality, Emily B. Blair
The Effect Of The Sarbanes-Oxley Act Of 2002 On Earnings Quality, Emily B. Blair
Senior Honors Projects, 2010-2019
The purpose of this paper is to determine the impact of the Sarbanes-Oxley Act of 2002 on the earnings quality of public firms. I begin by discussing the history of the act and examining its provisions. I then explain the significance of earnings quality and how earnings quality can be measured. After gathering financial statement and earnings quality data, I used SAS to compare quality of earnings before and after 2002. From the results, I concluded that the Sarbanes-Oxley Act of 2002 did in fact significantly improve earnings quality.
Όλα Καλά (All Is Fine): Greece And Its Denial Of Economic And Financial Negligence, Jasmine S. Grindle
Όλα Καλά (All Is Fine): Greece And Its Denial Of Economic And Financial Negligence, Jasmine S. Grindle
Senior Honors Projects, 2010-2019
This paper aims to compile past research on the sovereign debt crisis as well as the formation and role of monetary unions, specifically optimal currency areas. It further analyzes the causes as well as possible future consequences for Greece and the European Monetary Union (EMU). It will provide a history of how Greece reached the debt levels it did and the measures taken by the EMU over the past decade. There are multiple responsible parties for the conditions that have prevailed in Greece. These parties include the investors in Greek assets, the EMU, and the rating agencies as well as …