Business Commons^™

The Shift Towards Social Media And Complimenting Crisis Communication Strategies For Business, Isabella Granara

Honors Theses

The following thesis will surround social media and its impact on crisis communication. It will also aim to compile the most useful strategies businesses can implement when they are struggling with a social media crisis. To do so, the shift towards social media will be discussed, specifically why it poses an issue on businesses when involved in online crises. The topic of social media’s impact on crisis communication, as well as updated social media crisis communication research, will also be a topic in this paper. An incident from 2017 surrounding a United Airlines social media crisis (Chapter 4) will be …