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Full-Text Articles in Business

Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola Jan 2018

Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola

Honors Theses

This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.


Worth Watching?: Assessing The Financial And Operational Health Of Netflix, Dominick Ciejka Jan 2018

Worth Watching?: Assessing The Financial And Operational Health Of Netflix, Dominick Ciejka

Honors Theses

No abstract provided.


The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood Jan 2018

The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood

Honors Theses

In this paper, I am going to discuss the major differences between the sports boosters' pregame estimates compared to the economists' post game analysis. In my research, I analyze all 32 cities with an NFL team over the most recent 20 years to see if there is a significant impact on the host's economy. This research will show if increasing local taxes in order to host the game yields an increase in per capita GDP after the game. Tax payers accept higher tax rates under the impression that, after the game, their city will reap massive benefits from hosting the …