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Full-Text Articles in Business
Mastering Customer Loyalty, Kathleen M. Hurley
Mastering Customer Loyalty, Kathleen M. Hurley
Honors Theses
Customer loyalty can be described as “the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services” (Shaw & Hamilton 2015). Since 1896, loyalty programs have developed from a simple stamp redemption system to an intricate in-store and digital model. This system has become so successful because it properly engages the customer, both inside and outside the store, to build a mutually beneficial relationship between the business and the customer. Understanding customer loyalty is essential in creating a program that will provide the customer with incentives to reward their …
Protecting The Whistleblower: An Evolving Understanding Of The Role Of The Whistleblower, Alan Harrington
Protecting The Whistleblower: An Evolving Understanding Of The Role Of The Whistleblower, Alan Harrington
Honors Theses
This thesis will provide a background for whistleblower protection policies and explore the evolution of whistleblower protection policies in the United States in relation to publicly traded companies.
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
Honors Theses
This paper examines the effect of American Hockey League (AHL) teams locating closer to their National Hockey League (NHL) affiliates. With several AHL teams closing the distance (geographically) between their NHL affiliates for logistical purposes, I studied whether or not they will experience higher levels of fan support. I used data from all AHL teams between 2007 and 2017. I found a statistically insignificant negative relationship between proximity to NHL affiliate and average attendance in the AHL for all the teams. However, less popular AHL teams do experience higher levels of fan attendance when located closer to their NHL affiliate. …