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A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
Honors Theses
To better connect with the potential fan base in the United Kingdom, the NFL created another Instagram account, separate from their main “NFL” account, with the username “NFLUK”. In this thesis, I conducted a content analysis comparing a selection of posts made during the 2021 NFL season for each account, “NFL” and “NFLUK” to examine how the NFL modified their posts and communication for their new target audience. The posts were examined through the perspective of two different communication theories: The Elaboration Likelihood Model of Persuasion and the Adaptation versus Standardization Model of International Marketing. The goal was to determine …
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Honors Theses
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
Honors Theses
In this paper, I am going to discuss the major differences between the sports boosters' pregame estimates compared to the economists' post game analysis. In my research, I analyze all 32 cities with an NFL team over the most recent 20 years to see if there is a significant impact on the host's economy. This research will show if increasing local taxes in order to host the game yields an increase in per capita GDP after the game. Tax payers accept higher tax rates under the impression that, after the game, their city will reap massive benefits from hosting the …
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
Honors Theses
This paper examines the effect of American Hockey League (AHL) teams locating closer to their National Hockey League (NHL) affiliates. With several AHL teams closing the distance (geographically) between their NHL affiliates for logistical purposes, I studied whether or not they will experience higher levels of fan support. I used data from all AHL teams between 2007 and 2017. I found a statistically insignificant negative relationship between proximity to NHL affiliate and average attendance in the AHL for all the teams. However, less popular AHL teams do experience higher levels of fan attendance when located closer to their NHL affiliate. …