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Full-Text Articles in Business
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Honors Theses
This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok.
The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks
The R.I.C.O. Act: America's Approach Against The Mafia And Corporate Crime, Andrew Brooks
Honors Theses
A full explanation of how the federal government has made provisions to take down the Mafia that can and have been used against corporate crime through something known as the R.I.C.O. Act of 1970, and how the courts have failed to interpret the laws that were developed with the intent to neutralize both crime syndicates and corporate crimes.
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
Honors Theses
This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. I will set out to prove the following: they continue their fame through the efforts of clever marketing. They use new or improved marketing tactics to further build their personal brands, create connections …
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Honors Theses
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
Honors Theses
In this paper, I am going to discuss the major differences between the sports boosters' pregame estimates compared to the economists' post game analysis. In my research, I analyze all 32 cities with an NFL team over the most recent 20 years to see if there is a significant impact on the host's economy. This research will show if increasing local taxes in order to host the game yields an increase in per capita GDP after the game. Tax payers accept higher tax rates under the impression that, after the game, their city will reap massive benefits from hosting the …
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
The Effect Of Distance From Nhl Affiliate On Ahl Fan Attendance, Stephen Picard
Honors Theses
This paper examines the effect of American Hockey League (AHL) teams locating closer to their National Hockey League (NHL) affiliates. With several AHL teams closing the distance (geographically) between their NHL affiliates for logistical purposes, I studied whether or not they will experience higher levels of fan support. I used data from all AHL teams between 2007 and 2017. I found a statistically insignificant negative relationship between proximity to NHL affiliate and average attendance in the AHL for all the teams. However, less popular AHL teams do experience higher levels of fan attendance when located closer to their NHL affiliate. …
The Benefits Of Lunch Breaks, Joseph Dipilato Iv
The Benefits Of Lunch Breaks, Joseph Dipilato Iv
Honors Theses
The question as to whether or not taking breaks from work is beneficial for improving employee productivity has not been thoroughly examined, as it is still a fairly new topic of discussion. This thesis project sought to compile evidence to support the claim that breaks are indeed useful for this purpose. A review of the literature found not only information that directly supports this assertion, but also information that shows the numerous negative side-effects of not taking breaks from work. Certain workplace factors that influence break-taking behaviors were also discussed. For the purpose of providing modern-day companies several means by …