Business Commons^™

Media-Induced Voluntourism In Yunnan, China, Jun Shao, Michelle Scarpino, Yoonjung Lee, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

Media-induced tourism as well as voluntourism are topics increasingly investigated in the tourism literature. However, a discussion of the intersection of these two forms of tourism (i.e., mediainduced voluntourism) is currently missing from the literature. Using the example of two Chinese TV dramas, this article seeks to shed light on motivations and activities of media-induced voluntourists to the Chinese province of Yunnan. Based on a thematic analysis of online postings of the fans of these Chinese TV dramas, the article finds empirical evidence for media-induced voluntourism. The findings reveal that fans travel to Yunnan not only to engage in altruistic …

Is The Rising Cost Of Education Uniform Across All Of Australia's Capital Cities?, Abbas Valadkhani, Shima Hassan Zadeh Forughi, Amir Arjomandi

Faculty of Commerce - Papers (Archive)

This paper compares and contrasts the aggregate cost of education in Australia with the cost of education in each of its eight capital cities surveyed in the Consumer Price Index. It appears that education is becoming a relatively more expensive item among Australian households with rising substantial differences across various geographical areas. Over the last three decades on average the Australian economy witnessed an overall annual inflation rate of 4.2 per cent, whereas the growth of education cost was 7.3 per cent per annum. It is interesting to note that the rising cost of education was not the same across …

Occupational Health And Safety Management In Organizations: A Review, Michael Zanko, Patrick Dawson

Faculty of Commerce - Papers (Archive)

In examining the research literature on occupational health and safety (OHS), this paper argues that the growth in the number of specialists in OHS has resulted in an emphasis on policy and practice away from more scholastic concerns previously addressed by academics in the disciplines of psychology and sociology. A hiatus has occurred, and this is evidenced by the general absence of studies in management, even though OHS is increasingly seen as a key operational and strategic concern of business organizations. The authors call for OHS to be placed firmly on the research agenda of management scholars, and advocate the …

Tourist-Activated Networks: Implications For Dynamic Bundling And En Route Recommendations, Florian Zach, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

This article discusses tourist-activated networks as a concept to inform technological applications supporting dynamic bundling and en route recommendations. Empirical data were collected from travelers who visited a regional destination in the US and then analyzed with respect to its network stmcture. The results indicate that the tourist-activated network for the destination is rather sparse and that there are clearly differences in core and peripheral nodes. The findings illustrate the stmcture of a tourist-activated network and provide implications for technology design and tourism marketing.

Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn

Faculty of Commerce - Papers (Archive)

This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees

One Legacy Of Mazanec: Binary Questions Are A Simple, Stable And Valid Measure Of Evaluative Beliefs, Sara Dolnicar, Friedrich Leisch

Faculty of Commerce - Papers (Archive)

Purpose – Academic researchers love multi-category answer formats, especially five- and seven-point formats. More than a decade ago Josef Mazanec concluded that these formats may not the best choice, and that simple binary-answer options are preferable in some empirical survey contexts. The purpose of the present study is to investigate empirically Mazanec’s hypothesis in the context of the measurement of evaluative beliefs relating to fast-food restaurants.

Design/methodology/approach – The authors conducted an online experiment that asked respondents to assess evaluative beliefs relating to fast-food brands using either a forced binary (n = 100) or a seven-point answer format (n = …

Accounting As An Instrument Of Neoliberalisation? Exploring The Adoption Of Fair Value Accounting In China, Ying Zhang, Jane Andrew, Kathleen Rudkin

Faculty of Commerce - Papers (Archive)

Purpose This paper explores the implementation of fair value accounting (FVA) in China as part of a global process of neoliberalisation and financialisation of political and economic systems. It establishes that FVA forms part of the technical architecture of neoliberalism. Design/methodology/approach In considering the processes of neoliberalisation in China, this paper uses a qualitative approach to explore some of the impacts the adoption of FVA has had on Chinese capital markets. Findings It is shown that the practice of FVA is imbued with assumptions about the state and the market that have little bearing on the realities of Chinese capital …

Role Of Remuneration Committee In Narrative Human Capital Disclosure, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

This study empirically investigates whether independent directors on the remuneration committee influence narrative human capital disclosure (NAHCD) in firms where independent directors dominate the board composition. NAHCD is measured by frequency of occurrence, using latent content analysis in the annual reports of the top 30 listed firms on the Colombo Stock Exchange from 1998 to 2006. This study examines two attributes of corporate governance, controlling for other corporate governance attributes and firm-level attributes. The findings highlight the importance of considering a firm’s independent director involvement in the remuneration committee when determining NAHCD strategy.

How To Use Qualitative Research To Design A Managerially Useful E-Service Questionnaire, John R. Rossiter

Faculty of Commerce - Papers (Archive)

E-service questionnaires must be content-aligned with the company or organization’s customer relationship management system (CRM). Four phases of qualitative research will ensure this alignment. The first phase is a qualitatively evaluative search of the practitioner literature on e-retailing, both B2B and B2C, and on CRM so as to capture evolving knowledge in both fields. The second phase is individual depth interviews (IDIs) with potential, current, and lapsed customers to map their e-interactive behavior and experiences. The third phase is dyadic depth interviews (DDIs) with the marketing manager and the website designer to fully understand the company’s current and potential e-service …

Reply To "Response: Board Composition And Firm Performance: Evidence From Bangladesh - A Sceptical View", Afzalur Rashid, Anura De Zoysa, Sudhir Lodh, Kathleen Rudkin

Faculty of Commerce - Papers (Archive)

This paper replies to Chowdhury’s (2010) response to the paper "Board Composition and Firm Performance: Evidence from Bangladesh" (2010). It challenges the strength of the criticisms, arguing that the factors discussed in Chowdhury (2010) do not necessarily impair the outcome of the research. The authors elucidate issues raised, and in so doing, reproduce the results incorporating the commentator’s suggestions

Emotional Branding Pays Off: How Brands Meet Share Of Requirements Through Bonding, Companionship, And Love, John Rossiter, Steven Bellman

Faculty of Commerce - Papers (Archive)

Emotional branding is defined here as the consumer’s attachment of a strong, specific, usage-relevant emotion—such as Bonding, Companionship, or Love—to the brand. The present large-scale survey of buyers of frequently purchased consumer products finds that, for such products, full-strength emotional branding is attained among, at most, only about 25 per cent of the brand’s buyers but that, if attained, it pays off massively in terms of personal share of purchases. Emotional branding may well be more widely effective for high involvement, positively motivated products (not surveyed here). It seems that advertising can generate the expectancy of strong, specific, emotional attachment, …

Comparative Critique Of The Performance Evaluation Methods In The Australian Energy Industry, Feng Li, George M. Mickhail

Faculty of Commerce - Papers (Archive)

The purpose of this study is to investigate the efficiency of business evaluation methods in the Australian energy industry during the periods from 1989 to 2007. The six commonly used business evaluation methods (CAPM, WACC, EVA, P/E ratio, DCF and MetaCapitalism) were selected and compared with the share price in the whole market, listed market and delisted market, to explore which valuation methods were better for evaluating business performance in the Australian energy sector over the long-term. An empirical analysis using linear regression, we find evidence that CAPM is a much better method for listed companies to measure the rate …

How Coviewing Reduces The Effectiveness Of Tv Advertising, Steven Bellman, John R. Rossiter, Anika Schweda, Duane Varan

Faculty of Commerce - Papers (Archive)

In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer’s attention from the screen. The reduction in TV ads’ effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping (X 8 fast forward), …

Emergency Service Volunteers: A Comparison Of Age, Motives And Values, Julie E. Francis, Michael Jones

Faculty of Commerce - Papers (Archive)

Understanding why volunteers join an emergency service and why they stay is critical to developing more effective recruitment and retention strategies. Subsequently, this study examines the roles of age, motivations and values in satisfaction among New Generation (aged below 35 years) and Traditional Generation (aged 35 years and above) volunteers. The research conducted an online survey of 252 State Emergency Service (SES) volunteers. The results indicate a mix of similarities and differences across the generations. First and foremost though, the primary reasons for joining and staying with the service are the same for both age groups - and those reasons …

Tribes In Personal Finance? The Dave Ramsey Phenomenon, Ciorstan Smark

Faculty of Commerce - Papers (Archive)

Purpose: This paper explores the Dave Ramsey financial planning phenomenon (comprising his syndicated Radio Programs; Books on the New York Times Bestseller List; Twitter and Facebook presence; Program of Live events and seminars) and considers whether this financial planning phenomena meets the criteria set out by Godin (2008, 13) for a "tribe" and by Foucault (1977) for a "disciplinary Institution".

Design/methodology/approach: This paper employs a form of the Socratic or dialogue approach to explore and comment on various aspects of the tribe mentality that is evident in Davey Ramsey phenomenon. The discourse seeks to deconstruct the alignment of the phenomenon …

"Pick-Any" Measures Contaminate Brand Image Studies, Sara Dolnicar, John R. Rossiter, Bettina Grun

Faculty of Commerce - Papers (Archive)

Brand image measures using the typical "pick-any" answer format have been shown to be unstable (Rungie et al., 2005). In the present study, we find that the poor stability results are mainly caused by the pick-any measure itself because it allows consumers to evade reporting true associations. Using a forced-choice binary measure, we find that stable brand attribute associations are in fact present with much higher incidence (70%), thus outperforming both the measures predominantly used in industry (pick-any, 41%) and academia (7-point scale measure, 59%). Under simulated optimal conditions the forced-choice binary measure leads to 90% stability of brand-attribute associations …

Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John D'Ambra

Faculty of Commerce - Papers (Archive)

Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world's population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e., perceived service quality and perceived trust). This study extends ECM (expectation confirmation model) perspective synthesizing the extant literature on continued …

The Impact Of Pre-School On Adolescents’ Outcomes: Evidence From A Recent English Cohort, Patricia Apps, Silvia Mendolia, Ian Walker

Faculty of Commerce - Papers (Archive)

This paper investigates the relationship between attendance at nursery school and children’s outcomes in adolescence. In particular, we are interested in child cognitive development at ages 11, 14 and 16, intentions towards tertiary education, economic activity in early adulthood, and in a group of non-cognitive outcomes, such as risky health behaviours (smoking, early pregnancy, use of cannabis) and personality traits (feelings and commitments about school; psychological well-being). Using matching methods to control for a very rich set of child’s and family’s characteristics, we find that pre-school childcare largely improves results in cognitive tests at age 11 and 14 and 16, …

Reconciling The Invisible Hand And Innovation, Eduardo Pol

Faculty of Commerce - Papers (Archive)

It is generally agreed that Adam Smith invoked the Invisible Hand to send the message to posterity that a free-market economy is the best form of economic organization. Strictly speaking, the Invisible Hand of Adam Smith is a conjecture about the virtues of a free-market economy. There are three claims in this paper concerning the interpretation of the Invisible Hand conjecture. First, the neoclassical interpretation engenders a conceptual confusion -identified here as the 'double paradox' of the Invisible Hand. Second, the interpretation of Adam Smith's conjecture on the beneficial effects of the free-market economy cannot -and should not- be confined …

Flexible Rasch Mixture Models With Package Psychomix, Hannah Frick, Carolin Strobl, Friedrich Leisch, Achim Zeileis

Faculty of Commerce - Papers (Archive)

Measurement invariance is an important assumption in the Rasch model and mixture models constitute a flexible way of checking for a violation of this assumption by detecting unobserved heterogeneity in item response data. Here, a general class of Rasch mixture models is established and implemented in R, using conditional maximum likelihood estimation of the item parameters (given the raw scores) along with flexible specification of two model building blocks: (1) Mixture weights for the unobserved classes can be treated as model parameters or based on covariates in a concomitant variable model. (2) The distribution of raw score probabilities can be …

A New Way Of Identifying Biomarkers In Biomedical Basic-Research Studies, Alexander Yassouridis, Tonia Ludwig, Axel Steiger, Friedrich Leisch

Faculty of Commerce - Papers (Archive)

A simple, nonparametric and distribution free method was developed for quick identification of the most meaningful biomarkers among a number of candidates in complex biological phenomena, especially in relatively small samples. This method is independent of rigid model forms or other link functions. It may be applied both to metric and non-metric data as well as to independent or matched parallel samples. With this method identification of the most relevant biomarkers is not based on inferential methods; therefore, its application does not require corrections of the level of significance, even in cases of thousands of variables. Hence, the introduced method …

The Consequences And Correction Of Inflation In Personal Savings Estimates In Specific Future Time Frames, Leona Tam, Uptal M. Dholakia

Faculty of Commerce - Papers (Archive)

We examined the consequences of personal savings estimate inflation that occurs when decision makers provide savings estimates for specific future months when compared with the next month or the next year time frames, along with a method to attenuate this bias. The results of three experiments showed that the savings estimate inflation leads to significantly larger estimates of desired nest egg size (Experiment 1) and preference for riskier choices in other financial domains such as investment and employment decisions (Experiment 2). An attempt to attenuate this bias revealed that it is corrected when individuals provide a budgeting estimate prior to …

I Was Only Nineteen, 45 Years Ago: What Can We Learn From Australia's Conscription Lotteries?, Peter Siminski, Simon Ville

Faculty of Commerce - Papers (Archive)

The Australian conscription lotteries of 1965-1972 are a unique and underutilised resource for studying the effects of army service and veterans’ programs. Drawing on many data sources and 25 years of related US literature, we present a comprehensive analysis of this natural experiment, examining indicators of health, personal economic outcomes, family outcomes and educational attainment. We discuss the numerous potential mechanisms involved and the limitations of available data.

Measuring And Recognizing The Value Of Purchased Goodwill: A Note On Market Value Measurement Method, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

Through a review of literature and with conceptual underpinnings, this paper demonstrates that relying on the market value measurement method to ascertain value of purchased goodwill does not contribute to more accurate value of the financial worth of the firm.It argues that the use of market value for the measurement of purchased goodwill for recognition in financial statements is a mere artifact and a response to the contemporary paradigm rather than a measure of the accurate financial worth of purchased goodwill. It demonstrates the need to seek a measurement method that does not impose a transaction as a necessary precondition …

Attracting Volunteers In Highly Multicultural Societies: A Marketing Challenge, Melanie J. Randle, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

Volunteer managers face a typical marketing problem: how to identify the right consumers (in this case, volunteers), attract them, and keep them loyal. In multicultural societies this challenge is amplified because of the different groups originating from countries that can vary significantly in terms of the extent of volunteering and reasons for being involved. The consequence of this heterogeneity is limited success of generic marketing campaigns. Using the theory of planned behavior, we investigate differences between Australian residents from different cultural backgrounds in their volunteering behavior. Groups differed in attitude, social norm, and perceived behavioral control, suggesting the need for …

Do Neighbourhoods Have Effects On Wages? A Study Of Migrant Workers In Urban China, Zhiming Cheng, Haining Wang

Faculty of Commerce - Papers (Archive)

Rural-to-urban migrant workers have contributed enormously to the Chinese economy and society in the past three decades. Many of them have concentrated in disadvantaged neighbourhoods and physically and socially suffered from poor residential environment. However it is unclear how the neighbourhoods-as the provision of shelter, social and public service, and community organizing-influence migrant workers' labour market outcomes. To fill this gap, this paper researches the way in which urban neighbourhoods have affected migrant workers' wages. Factors such as housing quality, social interaction and trust, and neighbourhood organization and participation were examined. Results show that five of eight neighbourhood characteristics had …

Informing Destination Recommender Systems Design And Evaluation Through Quantitative Research, Ulrike Gretzel, Yeong-Hyeon Hwang, Daniel Fesenmaier

Faculty of Commerce - Papers (Archive)

Purpose - Destination recommender systems need to become truly human-centric in their design and functionality. This requires a profound understanding of human interactions with technology as well as human behavior related to information search and decision-making in the context of travel and tourism. This paper seeks to review relevant theories that can support the development and evaluation of destination recommender systems and to discuss how quantitative research can inform such theory building and testing. Design/methodology/approach - Based on a review of information search and decision-making literatures, a framework for the development of destination recommender systems is proposed and the implications …

A Comparative Case Study Of The Internationalization Strategies Of Malaysian, Singaporean And Taiwanese Firms, Ah Ba Sim

Faculty of Commerce - Papers (Archive)

Comparative empirical research on the internationalization strategies of Asian multinational enterprises (MNEs) from countries at different levels of development is lacking. This paper examines and analyzes the internationalization characteristics and strategies of MNEs from three Asian countries at two different levels of development. Primary data from matched sample firms from Malaysia (a fast developing economy) and Singapore and Taiwan (representing newly industrialized economies) in the textile and electronics industries are used for this study. The findings indicate some differences among the Malaysian, Singaporean and Taiwanese MNEs. These differences and their implications are examined. The empirical findings, particularly the contextual aspects …

New Performance Measurement And Management Control Systems, Ted Watts, Carol J. Mcnair-Connolly

Faculty of Commerce - Papers (Archive)

Purpose - Focusing on how performance management systems support control, this article seeks to provide two "next-generation" performance scorecards - the Performance Wheel, suitable for most organizations and the Small Business Performance Pyramid, which acknowledges the unique requirements of small business. This development considers the historical development, increasing variety and often the poorly integrated status of performance measurement systems - one of business management's most important tools.

Design/methodology/approach - The paper considers the issues of various performance measurement models - the Performance Pyramid, the Results and Determinants mode, the Balanced Scorecard - through the integration of perspectives, metrics and terminology. …

Newspaper Coverage Of Water Issues In Australia, Anna Hurlimann, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

The media has been found to have an impact on public debate, public opinion, and public policy agendas. Public debate, and public opinion about water conservation and water supply management projects matter because they can influence specific outcomes. For example, public opinion can potentially lead to positive behaviour, like increased water conservation, or potentially negative behaviours such as public opposition to developments such as dams or water recycling plants, which may be necessary under changing climatic conditions. It is therefore critical to understand how the media reports on water-related topics. Results from a content analysis of 1253 newspaper articles published …