Business Commons^™

How To Use Qualitative Research To Design A Managerially Useful E-Service Questionnaire, John R. Rossiter

Faculty of Commerce - Papers (Archive)

E-service questionnaires must be content-aligned with the company or organization’s customer relationship management system (CRM). Four phases of qualitative research will ensure this alignment. The first phase is a qualitatively evaluative search of the practitioner literature on e-retailing, both B2B and B2C, and on CRM so as to capture evolving knowledge in both fields. The second phase is individual depth interviews (IDIs) with potential, current, and lapsed customers to map their e-interactive behavior and experiences. The third phase is dyadic depth interviews (DDIs) with the marketing manager and the website designer to fully understand the company’s current and potential e-service …

Role Of Remuneration Committee In Narrative Human Capital Disclosure, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

This study empirically investigates whether independent directors on the remuneration committee influence narrative human capital disclosure (NAHCD) in firms where independent directors dominate the board composition. NAHCD is measured by frequency of occurrence, using latent content analysis in the annual reports of the top 30 listed firms on the Colombo Stock Exchange from 1998 to 2006. This study examines two attributes of corporate governance, controlling for other corporate governance attributes and firm-level attributes. The findings highlight the importance of considering a firm’s independent director involvement in the remuneration committee when determining NAHCD strategy.

Emotional Branding Pays Off: How Brands Meet Share Of Requirements Through Bonding, Companionship, And Love, John Rossiter, Steven Bellman

Faculty of Commerce - Papers (Archive)

Emotional branding is defined here as the consumer’s attachment of a strong, specific, usage-relevant emotion—such as Bonding, Companionship, or Love—to the brand. The present large-scale survey of buyers of frequently purchased consumer products finds that, for such products, full-strength emotional branding is attained among, at most, only about 25 per cent of the brand’s buyers but that, if attained, it pays off massively in terms of personal share of purchases. Emotional branding may well be more widely effective for high involvement, positively motivated products (not surveyed here). It seems that advertising can generate the expectancy of strong, specific, emotional attachment, …

How Coviewing Reduces The Effectiveness Of Tv Advertising, Steven Bellman, John R. Rossiter, Anika Schweda, Duane Varan

Faculty of Commerce - Papers (Archive)

In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer’s attention from the screen. The reduction in TV ads’ effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping (X 8 fast forward), …

The Impact Of Migrant Remittances On Economic Growth: Evidence From South Asia, Arusha V. Cooray

Faculty of Commerce - Papers (Archive)

Incorporating migrant remittances among other variables into a growth model, and employing panel data over the 1970-2008 period, this study investigates the impact of migrant remittances on economic growth in South Asia. Migrant remittances are found to have a significant positive effect on economic growth. A significant positive interactive effect of remittances on economic growth is detected through education and financial sector development.

Tribes In Personal Finance? The Dave Ramsey Phenomenon, Ciorstan Smark

Faculty of Commerce - Papers (Archive)

Purpose: This paper explores the Dave Ramsey financial planning phenomenon (comprising his syndicated Radio Programs; Books on the New York Times Bestseller List; Twitter and Facebook presence; Program of Live events and seminars) and considers whether this financial planning phenomena meets the criteria set out by Godin (2008, 13) for a "tribe" and by Foucault (1977) for a "disciplinary Institution".

Design/methodology/approach: This paper employs a form of the Socratic or dialogue approach to explore and comment on various aspects of the tribe mentality that is evident in Davey Ramsey phenomenon. The discourse seeks to deconstruct the alignment of the phenomenon …

"Pick-Any" Measures Contaminate Brand Image Studies, Sara Dolnicar, John R. Rossiter, Bettina Grun

Faculty of Commerce - Papers (Archive)

Brand image measures using the typical "pick-any" answer format have been shown to be unstable (Rungie et al., 2005). In the present study, we find that the poor stability results are mainly caused by the pick-any measure itself because it allows consumers to evade reporting true associations. Using a forced-choice binary measure, we find that stable brand attribute associations are in fact present with much higher incidence (70%), thus outperforming both the measures predominantly used in industry (pick-any, 41%) and academia (7-point scale measure, 59%). Under simulated optimal conditions the forced-choice binary measure leads to 90% stability of brand-attribute associations …

Reconciling The Invisible Hand And Innovation, Eduardo Pol

Faculty of Commerce - Papers (Archive)

It is generally agreed that Adam Smith invoked the Invisible Hand to send the message to posterity that a free-market economy is the best form of economic organization. Strictly speaking, the Invisible Hand of Adam Smith is a conjecture about the virtues of a free-market economy. There are three claims in this paper concerning the interpretation of the Invisible Hand conjecture. First, the neoclassical interpretation engenders a conceptual confusion -identified here as the 'double paradox' of the Invisible Hand. Second, the interpretation of Adam Smith's conjecture on the beneficial effects of the free-market economy cannot -and should not- be confined …

Designing Is Service Strategy: An Information Acceleration Approach, Pierre J. Richard, Tim Coltman, Byron Keating

Faculty of Commerce - Papers (Archive)

Information technology-based innovation involves considerable risk requiring foresight; yet our understanding of the way in which managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies discrete choice analysis to support improved empirical explanation of how and why decisions are made in information systems. A new experimental method based on information acceleration is also applied to improve prediction of future IS service strategies. Both explanation and prediction are important to IS research and these two behaviourally sound methods complement each other. Specifically, the combination of …

The Contribution Of Vacations To Quality Of Life, Sara Dolnicar, Venkata Yanamandram, Katie Cliff

Faculty of Commerce - Papers (Archive)

The contribution of vacations to people’s life satisfaction and Quality of Life (QOL) has recently attracted substantial attention among tourism researchers. Yet, most QOL scales do not include vacations: 7% explicitly measure vacations whereas 42% only include items relating to vacations within the broader Leisure domain. Leisure and vacations, however, differ substantially in nature with leisure referring to regular home-based activities and vacations being infrequent leisure activities away from home. As a consequence of the common amalgamation of vacations with leisure, there is limited knowledge about the specific contribution of vacations to people’s QOL. The present study (1) presents empirical …

Collaborative Network Success And The Variable Nature Of Trust, Ronald Beckett, Michael Jones

Faculty of Commerce - Papers (Archive)

We observe that the nature of trust when viewed in a collaborative context can have varied implications and outcomes. For example, actors who may trust one another in one situation may not display the same level of trust in other situations. These trust variations arise as a result of differences in organisational competencies, the nature of the contract and the level of goodwill the collaboration expects. It is broadly agreed that trust is important in relation to collaborative ventures. In this article, we use the ARCON reference model as a framework to consider endogenous and exogenous aspects of trust important …

Water Conservation Behavior In Australia, Sara Dolnicar, Anna Hurlimann, Bettina Grun

Faculty of Commerce - Papers (Archive)

Ensuring a nation’s long term water supply requires the use of both supply-sided approaches such as water augmentation through water recycling, and demand-sided approaches such as water conservation. Conservation behavior can only be increased if the key drivers of such behavior are understood. The aim of this study is to reveal the main drivers from a comprehensive pool of hypothesized factors. An empirical study was conducted with 3094 Australians. Data was analyzed using multivariate linear regression analysis and decision trees to determine which factors best predict self-reported water conservation behavior. Two key factors emerge: high level of pro-environmental behavior; and …

The Impact Of Husband’S Job Loss On Partners’ Mental Health, Silvia Mendolia

Faculty of Commerce - Papers (Archive)

The objective of this paper is to examine the impact of job loss on family mental well-being. The negative income shock can affect the mental health status of the individual who directly experiences such displacement, as well as the psychological well-being of his partner; also, job loss may have a significantly detrimental effect on life satisfaction, self-esteem and on the individual’s perceived role in society. This analysis is based on a sample of married and cohabitating couples from the first 14 waves of the British Household Panel Survey. In order to correct for the possible endogeneity of job loss, data …

Factors Affecting The Export Participation And Performance Of Thai Manufacturing Small And Medium Sized Enterprises (Smes), Yot Amornkitvikai, Charles Harvie, Teerawat Charoenrat

Faculty of Commerce - Papers (Archive)

This paper employed the 2007 Thai Industrial Census to empirically examine the effects of firm-specific and industry factors on a firm’s decision to export and the export performance of 65,111 Thai manufacturing SMEs which are classified into eight submanufacturing groups. Six econometric models are indentified to capture linear and nonlinear effects of firm-specific factors as well as to analyze each industry effect for Thai manufacturing SMEs. Four limited dependent variable models (i.e., the probit model, the logit model, the linear probability model, and the Tobit model) are used to study the factors affecting a firm’s export decision and its export …