Business Commons^™

Artists As Assets: Labor And Capital In The Unity Asset Store, D'An Knowles Ball

English Faculty Publications

The Unity Asset Store sells amateur designers and artists a promise of being able to participate in an idealized, rationalized vision of how the game design industry operates. However, the Unity Asset Store depends on marketing the content created by amateur artists in ways that require the artists to essentially package their work as labor and to mask their role as artists. This essay views labor and capital in the Unity Asset Store through a Marxist lens, informed by Kline, Dyer-Witheford, and de Peuter's (2003) model of technological, cultural, and marketing forces as "three circuits of interactivity" in the mediatized …

Introduction To Game Design, Development, And Criticism (Game 201t), Kevin Moberly, Richard E. Ferdig (Ed.), Emily Baumgartner (Ed.), Enrico Gandolfi (Ed.)

English Faculty Publications

No abstract provided.

Why Not Fix It?, William H. Lane

English Faculty Publications

Have you felt the pinch of rising health care costs this year? If not, maybe you haven't actually needed to see a doctor or pay for a prescription. Even those of us who are lucky enough to be "covered" at work have noticed rapidly rising deductibles and copays - and shrinking networks of providers. Employers, facing a big, one-year increase in insurance costs, naturally enough go shopping for a new plan. But the big savings with a new plan often mean a big effective pay cut for everyone who's covered under it when employee contributions, deductibles and copays all rise …

Well Traveled: Strong Relationships And Unique Challenges Are Revealed In “Driving Richmond: Stories And Portraits Of Grtc Bus Drivers”, Laura Browder

English Faculty Publications

Here’s a well-kept secret: The regional GRTC Transit System is among the most progressive organizations in Richmond. The nonprofit plays a major role in reducing pollution, easing traffic congestion and connecting people to jobs. Its reform-minded leadership is eager to play a larger role. Its unionized bus drivers, which included some of the first waves of black and female drivers, help hold it all together.

And those drivers love their jobs — to a degree unusual for workers in any profession. That’s what I learned through interviews with 16 current and former drivers this summer for an exhibition at the …

A Primer On Copyright And Fair Use, Ann E. Biswas, Charles J. Russo

English Faculty Publications

One student creates a video for class using a Lady Gaga song. Another puts together a PowerPoint presentation about the Vietnam War using images she found online. A third student adds a link to a YouTube video in a blog post for an English class. One teacher photocopies and distributes articles from a national newspaper. Another teacher records a television documentary at home and shows it to her class.

Did those students and teachers violate copyright law? The complex, evolving laws governing copyright and fair use are muddied by the rapid growth and use of technology in schools, yet it's …

Crossing The Great Divides: Selfridges, Modernity, And The Commodified Authentic, Elizabeth Outka

English Faculty Publications

This article takes these critiques as a given. Incisive critical commentary on advertising and on marketing abounds, and exploring the false claims and schemes within a commercial culture is an essential and ongoing project. This critical approach, however, is not the end of the story, for armed only with skepticism, we are blinded to the dramatic commercial revolution offered by Selfridges, one that is intrinsically tied to British modernism. Selfridges embodies and deploys a surprisingly modernist set of tensions between low and high culture, and between the specter of the mass market and an alternative, non-commercial aesthetic. As this article …

"See Me, Touch Me, Feel Me": (Im) Proving The Bodily Sense Of Masculinity, Marc A. Ouellette

English Faculty Publications

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the "new man," which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements for the …

The Shop Windows Were Full Of Sparkling Chains: Consumer Desire And Woolf’S Night And Day, Elizabeth Outka

English Faculty Publications

“You know the horror of buying clothes” (L2 232), wrote Virginia Woolf to her sister in 1918. This statement takes us to the heart of early critical assumptions about Woolf and consumerism. Following good modernist principles, the argument ran, Woolf’s art was naturally above shopping, distinct from and even a reaction against consumer culture. More recently, critics such as Jennifer Wicke, Rachel Bowlby, and Reginald Abbott have unsettled this separation and have started to consider the complex relations among consumption, the market, and Woolf’s writing. Most of this attention, however, has focused either on selected essays or on Mrs. Dalloway …

A Collaborative Learning Model: The Rhetorical Situation As A Basis For Teaching Business Communication, Michelle Loris

English Faculty Publications

Describes a unit of instruction that involves the rhetorical situation of an in-class corporation to give students experience in abstract and report writing.