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Articles 1 - 30 of 198
Full-Text Articles in Business
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Applying Transactive Memory To The Supply Chain: A Conceptual View, Ania Izabela Rynarzewska, Larry C. Giunipero, Diane Denslow
Applying Transactive Memory To The Supply Chain: A Conceptual View, Ania Izabela Rynarzewska, Larry C. Giunipero, Diane Denslow
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones
The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
Atlantic Marketing Association Proceedings
No abstract provided.
Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall
Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall
Atlantic Marketing Association Proceedings
No abstract provided.
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Atlantic Marketing Association Proceedings
No abstract provided.
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Atlantic Marketing Association Proceedings
No abstract provided.
How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Atlantic Marketing Association Proceedings
No abstract provided.
Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson
Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn
The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
Atlantic Marketing Association Proceedings
No abstract provided.
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
Atlantic Marketing Association Proceedings
No abstract provided.
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi
Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Atlantic Marketing Association Proceedings
No abstract provided.
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu
Atlantic Marketing Association Proceedings
No abstract provided.
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
M-Commerce Trust And Security Concern: A Comparison Between China And The U.S. M-Commerce Consumers, Jihye Lee, James L. Thomas, Brent J. Cunningham, Jianping Huang
M-Commerce Trust And Security Concern: A Comparison Between China And The U.S. M-Commerce Consumers, Jihye Lee, James L. Thomas, Brent J. Cunningham, Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.