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Articles 61 - 73 of 73
Full-Text Articles in Business
Winter Tourist Segments In Austria - Identifying Stable Vacation Styles Using Bagged Clustering Techniques, Sara Dolnicar, Friedrich Leisch
Winter Tourist Segments In Austria - Identifying Stable Vacation Styles Using Bagged Clustering Techniques, Sara Dolnicar, Friedrich Leisch
Faculty of Commerce - Papers (Archive)
Market segmentation is a very popular and broadly accepted way of increasing profitability. The number of reports published on a posteriori market segmentation studies has rapidly increased since Russel Haley’s milestone publication on benefit segmentation in 1968. Nevertheless, it is common practice in market segmentation to use a single segmentation base only, thus choosing the main dimensions of interest a priori, and to run a single calculation of a single algorithm, which dramatically increases the chance of building an entire marketing plan on a random solution of the algorithm chosen. The application presented constructs winter vacation styles on the basis …
Information Systems Development As A Research Method, Helen Hasan
Information Systems Development As A Research Method, Helen Hasan
Faculty of Business - Papers (Archive)
This paper takes the stance that some cases of information systems development can be considered knowledge creating activities, and, in those cases, information systems development can be a legitimate research method. In these cases not only is knowledge created about the development process itself but also a deeper understanding emerges about the organisational problem that the system is designed to solve. The paper begins with a brief overview of research in the design sciences and a comparison of research methods that are concerned with the design, and use, of information systems. This is followed by an assessment of the way …
Improving The Efficiency Of Sporting Venues Through Capacity Management - The Case Of The Sydney (Australia) Cricket Ground Trust, Paul Preda, Ted Watts
Improving The Efficiency Of Sporting Venues Through Capacity Management - The Case Of The Sydney (Australia) Cricket Ground Trust, Paul Preda, Ted Watts
Faculty of Business - Papers (Archive)
Capacity management seeks to improve organizational effectiveness through improved operational efficiency and reduced congestion. The article contends that there are major similarities between manufacturing organizations and sporting venues with respect to issues of capacity management. This article reports the findings of two capacity management studies undertaken at a major sporting venue in Sydney, Australia, and relates the findings to capacity management theory articulated in current capacity literature and exhibited in existing management practice. It is proposed that by understanding the well-developed techniques presented in the production capacity literature, venue managers may be able to identify pockets of idle capacity and …
How To Construct A Test Of Scientific Knowledge In Consumer Behavior, John Rossiter
How To Construct A Test Of Scientific Knowledge In Consumer Behavior, John Rossiter
Faculty of Business - Papers (Archive)
Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well‐supported empirical generalizations in various areas of consumer behavior (microfindings). This re‐inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that test are instructive in revealing threats to validity in test construction and analysis. Second, detailed steps are proposed for constructing a comprehensive, valid test of scientific knowledge in consumer behavior. Such a test should be useful for assessing the consumer behavior knowledge held by business educators, consultants, managers, …
Activity As A Unit Of Analysis For Knowledge Management Frameworks, Leoni Warne, Irena Ali, Helen Hasan
Activity As A Unit Of Analysis For Knowledge Management Frameworks, Leoni Warne, Irena Ali, Helen Hasan
Faculty of Commerce - Papers (Archive)
The authors of this paper take the view that knowledge management is a set of practices for systematically adding value to the knowlege of individuals, which is generated and shaped through interaction with others. It is therefore appropriate that knowledge management research be conducted in the context of particular organisations, focusing on local activities. To that end two of the authors have conducted a four-year research program investigating the factors in organizations that enhance and enable the assimilation, generation, sharing and building of knowledge that transfonns an organization into a learning organization. Human activities in organisational contexts have been analysed …
Social Reporting By The Tobacco Industry: All Smoke And Mirrors?, Lee C. Moerman, Sandra Van Der Laan
Social Reporting By The Tobacco Industry: All Smoke And Mirrors?, Lee C. Moerman, Sandra Van Der Laan
Faculty of Commerce - Papers (Archive)
In July 2002 British American Tobacco, one of the largest private multinational corporations involved in tobacco production and marketing, launched their first social report. Using a process of stakeholder engagement, global reporting initiatives and process auditing the report was delivered just before the release of the World Health Organisation initiative, the Framework Convention on Tobacco Control. Within the corporate social reporting literature there is a belief that to give account serves as a legitimising device for organisational activity thus bridging the divide between the social and economic realm. The tobacco industry has been heavily criticised, particularly in Western society, for …
An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian
An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian
Faculty of Commerce - Papers (Archive)
There is as yet limited empirical research on the internationalization processes, strategies and operations of Asian MNEs from countries at different levels of development. Drawing on primary data from matched case studies of emergin Taiwanese and Malaysian MNEs in the textiile and electronics industries, this paper examines and analyses their internationalization characteristics and strategies within the IDP perspective. The findings indicate that the emerging Taiwanese and Malaysian MNEs, while exhibiting characteristics such as that described in extant theories also suggest some differences. The empirical findings, limitations and areas fro further research are discussed.
How Many Jobs Were Lost With The Collapse Of Ansett?, Abbas Valadkhani
How Many Jobs Were Lost With The Collapse Of Ansett?, Abbas Valadkhani
Faculty of Commerce - Papers (Archive)
The objective of this paper is to determine the adverse impact of the collapse of Ansett on employment using the latest Australian input-output table. The indirect contribution of the collapse of Ansett to the creation of unemployment in various industries is quantified by adopting the "shut-down of industry" approach. Ansett operated within the air and space transport industry which possesses strong backward and forward linkages. It is found that due to sectoral multiplier and flow-on effects each job lost in such an important sector leads to a loss of approximately 3 extra jobs in the economy as a whole. The …
Utilitarian And Hedonic Value Across Fulfillment-Product Categories Of Internet Shopping, Julie E. Francis, Lesley White
Utilitarian And Hedonic Value Across Fulfillment-Product Categories Of Internet Shopping, Julie E. Francis, Lesley White
Faculty of Commerce - Papers (Archive)
Extant Internet shopping literature identifies potential sources, and inhibitors, of utilitarian and hedonic value for consumers. However, Internet shopping is oftentimes treated as a relatively homogenous activity or the insights are accompanied by inexact qualifications such as 'in some situations' or 'for some types of products'. The present study enhances these insights in two ways. Firstly, the authors developed a Fulfillment-Product classification scheme that segments Internet shopping situations on the basis of shared marketing-relevant characteristics. Secondly, the study provides a more detailed analysis than has to date been performed by examining the sources and inhibitors of utilitarian and hedonic value …
A Missing Variable: Evaluating The Institutional Impact From Participating In Government Supported Cross Sector R & D Programs, Samuel Garrett-Jones, Tim Turpin
A Missing Variable: Evaluating The Institutional Impact From Participating In Government Supported Cross Sector R & D Programs, Samuel Garrett-Jones, Tim Turpin
Faculty of Commerce - Papers (Archive)
A key feature of government interventions in support of national innovation in recent decades has been investment in cross sector R&D programs. One of the mechanisms for such action has been the institutionalisation of collaboration through the creation of cooperative research centres. In Australia the cooperative research centres (CRCs) program has become one of the nation’s biggest single budget S&T investment strategy. This has led to increasing efforts to evaluate the program in terms of its overall objectives, the objectives of individual centres and individual centre research programs. However, the institutional objectives of the partners involved in CRCs tend to …
Commentary: Reflections On The Critical Accounting Movement: The Reflections Of A Cultural Conservative, Mary A. Kaidonis
Commentary: Reflections On The Critical Accounting Movement: The Reflections Of A Cultural Conservative, Mary A. Kaidonis
Faculty of Commerce - Papers (Archive)
The editors described this as provocative and I was eager to be informed and challenged. O'Regan's claim to be sympathetic to Critical Accounting and his promise to "articulate in sober terms" gave way to O'Regan's frustration, distain and ultimately to reveal his confusion. If previous authoritive writers have failed to inform or enlighten, what contribution could I make? Do I respond the emotive phrases used. Do I sensor me responses? Or should I be amused and have some fun too? I have decided to do all three by offering two commentaries; one which takes O'Regans's paper seriously and I also …
Simplifying Three-Way Questionnaires - Do The Advantages Of Binary Answer Categories Compensate For The Loss Of Information?, Sara Dolnicar
Simplifying Three-Way Questionnaires - Do The Advantages Of Binary Answer Categories Compensate For The Loss Of Information?, Sara Dolnicar
Faculty of Commerce - Papers (Archive)
Rating scales have become a very common questionnaire answer format in marketing surveys. Apart from problems related to data analysis using ordinal data of this kind, questionnaires producing three-way data are extremely tedious for respondents to answer. The aim of this study was to investigate the differences between binary and ordinally scaled three-way data questionnaires with regard to the duration, the perceived complexity by respondents and the results with regard to the attitude profiles derived. Results indicate that the findings from ordinally scaled questionnaires do not differ sufficiently in terms of profile interpretation to justify the use of such scales …
Political Economy Of Accounting In Intellectual Capital Reporting, Indra Abeysekera
Political Economy Of Accounting In Intellectual Capital Reporting, Indra Abeysekera
Faculty of Commerce - Papers (Archive)
Several factors shaping intellectual capital reporting (ICR) in the context of the political economy of accounting (PEA) theory were discussed in relation to traditional accounting reporting system, intellectual capital and intellectual reporting definitions, techniques employed to report intellectual capital (IC), and theoretical classification of IC. Reporting intellectual capital enables firms to report them in a fashion that best suits the relationship between the firm and their political, economic, and social arrangement. The unregulated reporting can increase manipulation of ICR in a borderless reporting environment to reduce the tension between the firm and its political, social, and economic arrangement.