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Articles 61 - 67 of 67
Full-Text Articles in Business
Market Research In Austrian Nto And Rtos: Is The Research Homework Done Before Spending Marketing Millions?, Sara Dolnicar, C. M. Schoesser
Market Research In Austrian Nto And Rtos: Is The Research Homework Done Before Spending Marketing Millions?, Sara Dolnicar, C. M. Schoesser
Faculty of Commerce - Papers (Archive)
In times of an increasingly competitive tourism marketplace and when experienced tourists are both capable and motivated to find the offer that best matches their personal vacation needs, market research becomes one of the fundamental building blocks of success, not only for the tourism industry, but also for a destination. The aim of this empirical study that follows the tradition of the studies by Yaman & Shaw (1998) and Ryan & Simmons (1999) is to explore both the importance of market research as perceived by the Austrian National Tourism Organisation (NTO) and the nine Regional Tourism Organisations (RTOs) and the …
Evaluating Geographical Target Markets – An Aggregated Portfolio Approach For Improved Managerial Decision- Making, Sara Dolnicar, K. Grabler
Evaluating Geographical Target Markets – An Aggregated Portfolio Approach For Improved Managerial Decision- Making, Sara Dolnicar, K. Grabler
Faculty of Commerce - Papers (Archive)
Lower Austria is one of nine Austrian provinces. It is therefore responsible for the selection of the geographical target markets in tourism. This task seems simple at first, but turns out to be quite complex due to enormous uncertainties, as earlier publications demonstrated (Mazanec, 1986a and b). This article (1) proposes a practical solution for the theoretical problems of defining markets and choosing the time period, and (2) provides an analytical basis for the RTO (regional tourism organisation) of Lower Austria in focusing on particular geographical target markets.
Website Usability In Context: An Activity Theory Based Usability Testing Method, Lejla Vrazalic
Website Usability In Context: An Activity Theory Based Usability Testing Method, Lejla Vrazalic
Faculty of Commerce - Papers (Archive)
Traditional laboratory based usability testing methodologies are plagued with shortcomings which affect the results of the testing process and their validity. The results of a preliminary study of this type of usability testing with 34 users indicate two categories of key shortcomings. A new summative website usability testing methodology based on the notion of distributed usability and Activity Theory is presented as a means of overcoming these problems. This paper describes the theoretical foundations and development of the methodology which is currently being evaluated and refined.
A Multifaceted Approach To Distributed Communities Of Learning And Practice, Helen Hasan, Kate Crawford
A Multifaceted Approach To Distributed Communities Of Learning And Practice, Helen Hasan, Kate Crawford
Faculty of Commerce - Papers (Archive)
In the electronic age, locally-driven regeneration of the concept of community could be enabled by a flexible, multifaceted model where new information and communication technologies are the catalyst. However technology, no matter how advanced, is far from providing the complete answer and it is essential to take an integrated socio-technical approach to this issue. This paper reports on two cases that are part of ongoing research into distributed communities, framing them as phases of an activity system in expansive learning cycles in the context of a program of innoyatiye learning. This research d!monstrates that such communities are viable. with a …
Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern
Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern
Faculty of Commerce - Papers (Archive)
There have been many investigations into decision support systems and the range of benefits they can provide to an organisation. Despite the increased use of these systems in professional practice, there remains a lack of acceptance towards marketing decision models, with many managers resisting their full implementation. This paper presents results of a task designed to explore the extent to which decision models are understood. Although findings show low levels of understanding, it appears that relevant ability and skill can be learned. Educational programs could use the task to raise awareness of problems related to human misjudgment and to demonstrate …
An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian
An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian
Faculty of Commerce - Papers (Archive)
There is as yet limited empirical research on the internationalization processes, strategies and operations of Asian MNEs from countries at different levels of development. Drawing on primary data from matched case studies of emergin Taiwanese and Malaysian MNEs in the textiile and electronics industries, this paper examines and analyses their internationalization characteristics and strategies within the IDP perspective. The findings indicate that the emerging Taiwanese and Malaysian MNEs, while exhibiting characteristics such as that described in extant theories also suggest some differences. The empirical findings, limitations and areas fro further research are discussed.
A Framework For Case-Based Reasoning Integration On Knowledge Management Systems, Seung Hwan Kang, Sim K. Lau
A Framework For Case-Based Reasoning Integration On Knowledge Management Systems, Seung Hwan Kang, Sim K. Lau
Faculty of Commerce - Papers (Archive)
To support the sharing and reusing of well-defined knowledge among knowledge management systems, it is useful to use standardised formalisation. It is also common effort to difficulty of knowledge acquisition known as knowledge acquisition bottleneck. In this paper investigates the feasibility of using techniques in case-based reasoning of artificial intelligence for the knowledge acquisition phase in knowledge management systems. The need of an ontological approach of the semantic web for well-defined set of domain knowledge is proposed in order to avoid knowledge acquisition bottleneck. Our viewpoint of this approach is that the ontology-driven mechanism allows us to provide standardised structured …