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Restaurants: Do Healthy Menus Mean Positive Financial Performance? A Case Study Of Chipotle Mexican Grill, Cara N. Veneziano
Restaurants: Do Healthy Menus Mean Positive Financial Performance? A Case Study Of Chipotle Mexican Grill, Cara N. Veneziano
Accounting
The purpose of this study is to assess the consequences of offering healthy menus versus providing historically popular fast foods. Healthier foods are better for society and being able to understand how serving healthier menus will impact the financial performance of a company is crucial. I focus my attention on Chipotle Mexican Grill since it has been making a concerted effort to provide healthier foods. I have selected McDonald’s Corporation as a benchmark comparison. My specific investigative question is: Does a healthier menu translate into greater profits. My study begins with a comparison of Chipotle and McDonald’s meal options and …