Business Commons^™

Vertical Market Strategy: The Case Of An Executive Education Startup In A Medium-Sized Business School, Shawna L. Rogers, Thomas N. Duening

Journal of Executive Education

This paper provides an account of a vertical market go-to-market strategy that has been used by an executive education startup in the College of Business at the University of Colorado, Colorado Springs. The executive education startup is titled the “Office of Professional & Executive Development” and has been in operation for approximately 18 months. The office was launched explicitly using a vertical market strategy. That is, public training programs were designed for vertical markets only, enabling instructors to design programs with deep, industry-specific examples, cases, and lessons.

Responsiveness In The Supply Chain: A Possible Decision-Driver For Location Of New Subsidiaries?, Ronald Tavares, Cristiane Biazzin Villar, Jane Siegler

Scholarship and Professional Work - Business

This study explores possible new drivers that may be integrated into the decision-making models for establishing the location of subsidiaries. More precisely, it seeks to answer the following research question: "Does the degree of responsiveness in the supply chain influence decisions regarding decisions the location of multinational subsidiaries?" Based on the theoretical approaches of the Uppsala School, the Eclectic and RBV, this research in the case of a large multinational agribusiness sector, aiming to explore the recent decision-drivers for the location of new subsidiaries and the influence of the current competitive market in this context.

Three Stories—And A Writer’S Tale: A Creative Writing Case Study Of Workplace Bullying, Margaret H. Vickers

Organization Management Journal

I present a creative writing case study of workplace bullying using three stories: Story 1—The Writing Context contextualizes the case study’s development in an Australian higher education institution; Story 2—The Writing Process describes the creative writing process, including interpretation of public domain secondary empirical sources enmeshed with a writer’s imagination; and Story 3—The Writing Product presents a creative writing case study of workplace bullying. Interleaved with these three stories of context, process, and product are fragments of my more reflective and reflexive story—A Writer’s Tale—shared to assist reader understanding of some of the ambiguous, paradoxical, and pernicious outcomes of workplace …

Restaurants: Do Healthy Menus Mean Positive Financial Performance? A Case Study Of Chipotle Mexican Grill, Cara N. Veneziano

Accounting

The purpose of this study is to assess the consequences of offering healthy menus versus providing historically popular fast foods. Healthier foods are better for society and being able to understand how serving healthier menus will impact the financial performance of a company is crucial. I focus my attention on Chipotle Mexican Grill since it has been making a concerted effort to provide healthier foods. I have selected McDonald’s Corporation as a benchmark comparison. My specific investigative question is: Does a healthier menu translate into greater profits. My study begins with a comparison of Chipotle and McDonald’s meal options and …

Culture Determines Business Models: Analyzing Home Depot's Failure Case In China For International Retailers From A Communication Perspective, May Hongmei Gao

Faculty and Research Publications

This article is a result of a longitudinal case study regarding Home Depot's operation in China. From 2006 to 2011, the author conducted 37 in-depth interviews with Home Depot executives, managers, lawyers, employees, suppliers, and consumers, as well as its Western and Chinese competitors. These interviews generated 500+ pages of transcripts and field notes. Home Depot entered China in 2006 by acquiring 12 stores from a Chinese company, Home Way. However, by September 2012 all Home Depot stores in China had been closed.

This interview-based single-case-study research has these notable contributions. First, this research stresses the importance of host culture …

Teaching Note On The Treatment Of Noncontrolling Interests In Financial Analysis, Cost Of Capital And Valuation: A Case Study Of Verizon Communications, Bridget Lyons

WCBT Faculty Publications

A noncontrolling interest (NCI) arises when a firm fully consolidates subsidiaries that are not wholly owned by the parent. The existence of a noncontrolling interest complicates financial analysis and valuation. Failure to appropriately consider the NCI may lead to errors in equity valuation and share price since the NCI impacts equity value and implied share price of the parent firm. Return on equity calculations must be carefully constructed as there are several net income and equity values reported. Finally, the NCI can impact the weighted average cost of capital. Verizon Communications was selected as a case study based on the …

Chinese Overseas M&A: Overcoming Cultural And Organizational Divides, Francesca Spigarelli, Attilio Mucelli, Ilan Alon

Faculty Publications

This article contributes to the existing knowledge on the difficulties and critical aspects of the post-acquisition phase of an emerging market multinational. To establish the context, a literature review on multinational companies from emerging countries, and specifically on the internationalization initiatives of Chinese companies, is provided, along with a framework to analyze cultural and management-related differences related to mergers and acquisitions (M&As). This review and framework is followed by a case study of a Chinese motorbike M&A in Italy. The case illustrates how Chinese companies use Italy to access Western markets (and strategic logistical services), as well as a wide …