Business Commons^™

One Size Does Not Fit All: Understanding Differences In Perceived Organizational Support During The Covid-19 Pandemic, Ruby Daniels, Leslie A. Miller, Michael Zia Mian, Stephanie L. Black

Marketing Faculty Publications

The COVID-19 crisis forced organizations to radically rethink how to lead their workforce. Facing an unprecedented drop in consumer demand, business leaders struggled to balance staying financially solvent with the responsibility of supporting their employees during the crisis. Early surveys found many employees did not perceive their organizations communicated a clear plan of action; others questioned whether their employers cared about workers' health and safety. While researchers have examined perceived organizational support, studies are only now starting to examine workers' perceived support during a pandemic. The study used a mixed method design to collect quantitative and qualitative data from 949 …

Capital Market Penalties And Corporate Violations Of The Three Pillars (Operations, Reporting, And Compliance) After Coso 2013 Internal Controls: Integrated Framework, Jesus R. Jimenez-Andrade

Accounting Faculty Publications

Current literature is somewhat unclear on how corporate violations under the new set of governance environments versed in the Internal Controls Integrated Framework issued by COSO (acronym of Committee of Sponsoring Organizations of the Treadway Commission) influence shareholders’ activism. Initially published in 1992, these guidelines faced a significant revision with proactive improvements in 2013. Since the first emission, this guidance has focused on providing safe-keeping basic standards for organizations to follow regarding the integrity of corporate governance and enterprise risk management by designing and implementing stable internal controls. The handbooks’ primary approach builds upon an environment of permanent improvement of …

Linkedin Blunders: A Mixed Method Study Of College Students’ Profiles, Ruby Daniels, Sara D. Pemble, Danille Allen, Gretchen Lain, Leslie A. Miller

Marketing Faculty Publications

Although a significant need exists for college students to market their job skills effectively to potential employers, no prior research systematically analyzed the quality of information included in college students’ LinkedIn profiles. This study used a marketing framework to evaluate the effectiveness of information in LinkedIn profiles posted by current and former community college students. The mixed method study analyzed 340 publicly available LinkedIn profiles for students who reported attending 89 community colleges in the United States. The results suggest many college students may not understand how to use a LinkedIn profile to market their skills to potential employers. Key …

Leveraging Linkedin: How Can Educators Help College Students Market Themselves?, Ruby Daniels, Mark Dempsey

Marketing Faculty Publications

To successfully transition from college to career, community college students must be prepared to sell their skills to potential employers. LinkedIn, the world’s leading professional networking website, provides college students and graduates with an affordable platform to promote their knowledge, skills, and abilities. Unfortunately, students often do not know how to communicate a unique value proposition in their LinkedIn profiles. In response, the National Convergence Technology Center (CTC), based in Collin College, developed a 30-minute webinar to train community college educators about how to avoid common mistakes in LinkedIn. High interest in the webinar as well as responses to a …

Post-Scandal Organizational (Dis)Order: A Grounded-Theory Approach Shifting From Murphy’S Law To Safer Regulatory Environments, Jesus R. Jimenez-Andrade, Timothy J. Fogarty, Richard J. Boland

Accounting Faculty Publications

The literature shows that, in the wake of negative media exposition, organizations’ self-regulation tends to be strengthened. We investigate such motivation from the perspective of the psychosocial consequences in executives’ and organizational self-confidence. A grounded-theory approach supports findings from 27 different events described by top-level executives from major publicly traded organizations. Their testimonies document that scandalous episodes, when they occur, leave a trauma footprint within the organizational and individual consciousness because of the perceived post-event humiliation, remorse, guilt, and fear. The paradigm of reliance and trust in the designed structures is severely altered. In turn, a climate of excessive self-regulation …

Counselors, Judges, Or Executioners: The Role Of Financial Analysts In Capital Markets’ Responses To Alleged Fcpa Violations, Jesus R. Jimenez-Andrade, Timothy J. Fogarty, Gregory A. Jonas

Accounting Faculty Publications

Academic models grounded in market efficiency and reputational principles argue that market firms value suffer investors punishment as consequence of international bribery allegations. However, there are indicators of potential mispricing when authorities reveal the details of the allegations. To reconcile this phenomenon, this research theorizes the influence of analysts revised expectations as moderators and/or mediators of the relationship between the reputational and economic penalties, and investors’ response. Findings from 124 documented cases (2007 to 2018) suggest that analysts positively moderate (not mediate) the relationship concerning reputational (not economic) penalties and stock returns in the short-term after the press release (three-day …

Skin In The Game? Experimental Reactions To Prospective Reputational Damage By Corporate Personnel, Jesus R. Jimenez-Andrade, Timothy J. Fogarty

Accounting Faculty Publications

All organizations confront the possibility of scandal; however, the reputational threat caused by scandal is exacerbated when these events are not properly addressed. Since scandals also have the potential to adversely affect organizational personnel, dilemmas arise regarding traditional ideas of employee agency. In this study, we conduct an experiment manipulating the severity of the reputational threat and its financial consequences for decision-makers, using actual corporate officers and internal auditors. One key question is this: “Are corporate decision-makers’ responses to potential scandals affected by whether they, as incentivized individuals (via stock options), have “skin in the game?” Findings indicate that corporate …

Us Equity Crowdfunding: A Review Of Current Legislation And A Conceptual Model Of The Implications For Equity Funding, Lynda Y. De La Viña, Stephanie L. Black

Management Faculty Publications

Recently developed SEC guidelines provide the regulatory framework for Title II of the Jump Start our Business (JOBS) Act of 2012, which legalizes interstate equity crowdfunding in the United States. Concurrently, eighteen states have passed legislation or promulgated regulations that allow intrastate equity crowdfunding. At present, the literature has not addressed what this nascent funding mechanism will offer to investors, as well as, those seeking funding for entrepreneurial projects within the U.S. Therefore, this paper provides a review of current U.S. legislation, discusses the anticipated implications of equity crowdfunding, and develops a conceptual model that demonstrates potential outcomes.

Being Native American In Business: Culture, Identity, And Authentic Leadership In Modern American Indian Enterprises, Daniel Daniel Stewart, Amy K. Verbos, Carolyn Birmingham, Stephanie L. Black, Joseph Gladstone

Management Faculty Publications

Tribally-owned American Indian enterprises provide a unique cross-cultural setting for emerging Native American business leaders. This paper examines the manner in which American Indian leaders negotiate the boundaries between their indigenous organizations and the non-indigenous communities in which they do business. Through a series of qualitative interviews, we find that American Indian business leaders fall back on a strong sense of “self”, which allows them to maintain effective leadership across boundaries. This is highly consistent with theories of authentic leadership. Furthermore, we find that leaders define self through their collective identity, which is heavily influenced by tribal affiliation and tribal …

Challenges Facing Hispanic Entrepreneurs, Stephanie L. Black, Julio Canedo, Kimberly M. Lukaszewski, Dianna L. Stone

Management Faculty Publications

No abstract provided.

Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar

Marketing Faculty Publications

Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing, neuromarketing applies neuroscientific methods to study consumer reactions to specific marketing related stimuli. This study analyzes the use of neuromarketing by for-profit and non-profit organizations from an ethical perspective based on consumers’ point of view. The implications of consumers’ ethical judgments are also explored. The empirical evidence indicates that consumers perceive the use of neuromarketing-based marketing tactics by for-profit organizations to be unethical, yet the same tactics are considered ethical …

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

Employers’ Use Of Social Networking Sites In The Selection Process, Stephanie L. Black, Andrew F. Johnson

Management Faculty Publications

Purpose:

This paper discusses human resources practices related to social networking sites.

Design/Methodology/Approach:

Authors used existing literature to present seven propositions about social media implications in human resources. Findings Human resources practitioners are more frequently using social media in recruitment, selection and hiring practices. At the same time, organizations lack boundaries and policies for doing so.

Conclusions/Recommendations:

Human resource departments should encourage decision makers to document all information gathered via social networking sites, and make sure the information is valid and the site is reliable.

Our Celebrities Our Selves: Reconstructing Ourselves As Online Personalities, Arne Baruca

Marketing Faculty Publications

Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online self-presentation.

The sample for this study is limited to consumers with active accounts at online social networks such as Facebook or Twitter. Methodology is a three-part design. A multi-factor qualitative exploratory study (n=73) reveals four celebrity-consumer relationships whose proposed measurement scales are tested in a quantitative pilot study (n=85). Finally, a large sample study (n=593) is used to test the measurement model and to test the proposed …